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Black Radiator Valves

Fail

Shoppers spend only $32K a year here, so Black Radiator Valves is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£32K/yr22K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
48%top-5 click share · 14 brands · 13 sellers

Flapen Score

Black Radiator Valves against its category

The dotted line is the DIY & Tools average. Past it, Black Radiator Valves is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Radiator Valves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Radiator Valves 22K times last year and spent an estimated £32K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
8.5%
Market size, estimated
£32Ka year
Peak month
October2.1× the quietest month
Top search term
black radiator valves18K searches a year

02 · Price

A sale here is worth £16.77.

Listings sell for £16.77 on average, from £7.99 to £32.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.77 that is £0 to £2K a year per listing.

Average price
£16.77inside the $15 to $100 sweet spot
Price range
£7.99–£32.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #343 within Building Supplies. It carries 151 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
84%
Out of stock, average day
12.0%
Average rank
#343in Building Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
151per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Radiator Valves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

13

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

48%

Top 20: 98%

Open market

17%

  • VANCOCO28%
  • "N/A"19%
  • Greenedhouse13%
  • 22.5 Team Controls11%
  • Manissa8%
  • UK Radiators4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Black Radiator Valves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Black Radiator Valves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black radiator valves18K/yr
  • black angled radiator valves3K/yr
  • matt black corner radiator valves1K/yr

Reviews and returns

What reviews say buyers love and hate about Black Radiator Valves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality50%−0.12

be aware of the tightening them as we found that the black paint chipped from the spanner

Noise Level50%−0.12

Not good did not fit made noise whrn activated

Love

Quality-Overall29%+1.82

Good quality taps

Nice neat valves

Excellent quality

Value For Money24%+1.45

A lot cheaper than plumbers merchants too

Good value for money

Good value

Size-Overall18%+1.01

Good product would recommend easy to fit looks good

easy to fit

Was bought to fit a black radiator, the fit, quality and value for money are great

Advertised Vs Actual Product16%−0.09

Product as described arrived in good time

As described

Just what was needed

Correct Contents5%+0.22

Good quality items all bits present easy fitting

Return

2.7% Return rate 70% Fixable by listing

Size-Overall36%▇▃█▄█▆
Color23%▅█▇▇▆▄
Compatibility-Overall14%███▆▄▄
Advertised Vs Actual Product8%▇▇▁▄▄█
Functionality-Overall6%▁█▁▇▁▅

FAQ

Common Black Radiator Valves questions

Answered from the same tracked data.