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Black Radiator Paint

Fail

Demand is soft, at -38.3% this quarter, so Black Radiator Paint is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£63K/yr60K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
74%top-5 click share · 6 brands · 38 sellers

Flapen Score

Black Radiator Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Radiator Paint is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Radiator Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Radiator Paint 60K times last year and spent an estimated £63K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
9.8%
Market size, estimated
£63Ka year
Peak month
February2.0× the quietest month
Top search term
black radiator paint41K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £6.25 to £17.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.72 that is £3K to £5K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£6.25–£17.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Painting Supplies, Tools & Wall Treatments. It carries 7,475 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Painting Supplies, Tools & Wall Treatments
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,475per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Black Radiator Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • RUSTINS65%
  • THE ONE14%
  • Polar Specialist Coatings10%
  • Pro-Kleen4%
  • Rust-Oleum4%
  • SPRAYTEKK3%

Demand

Black Radiator Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Black Radiator Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black radiator paint41K/yr
  • radiator paint black11K/yr
  • matt black radiator paint5K/yr
  • black matt radiator paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Radiator Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality26%−0.17

Poor quality paint

Unreal paint

the paint went everywhere except where it needed to go

Value For Money8%−0.05

Expensive

Overpriced for such a tiny amount

Absolute rubbish at a high price

Spray/Flow7%−0.07

its near impossible to spray a large area

Exploding spray - awful product

Spray nozzle kept blocking up

Size-Overall7%+0.21

Small

It's a small pot

Yes the tin is small

Durability5%−0.04

Come off after two days

Doesnt last

Love

Paint Quality25%−0.17

Excellent paint

still looks as good as it did when i first painted it

The best paint for the job

Quality-Overall14%+1.05

Excellent quality, quick drying easy to get off my hands

Excellent product

Great quality remember safety equipment

Engraving/Paint/Sublimation12%+0.68

Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish

Brilliant Matt Paint

Excellent paint

Coverage8%+0.31

Covers well

consistency easy coverage

Excellent coverage, decent black colour a little goes a long way

Ease Of Use7%+0.78

Easy to use

Easy to apply

easy to use goes on smoothly

Return

1.2% Return rate 62% Fixable by listing

Size-Overall41%▇█▆▇▆▇

Small

It's a small pot

Yes the tin is small

Paint Quality24%▄▆█▆▇▅

Poor quality paint

Unreal paint

the paint went everywhere except where it needed to go

Color15%▅▅▆▇█▇
Leak-Proof3%█▅▆▄█▁
Compatibility-Overall3%█▇▁▄▃▇

FAQ

Common Black Radiator Paint questions

Answered from the same tracked data.