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Black Radiator Paint

Fail

Demand is soft, at -38.3% this quarter, so Black Radiator Paint is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£63K/yr60K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
74%top-5 click share · 6 brands · 38 sellers

Flapen Score

Black Radiator Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Radiator Paint is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Radiator Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Radiator Paint 60K times last year and spent an estimated £63K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
9.8%
Market size, estimated
£63Ka year
Peak month
February2.0× the quietest month
Top search term
black radiator paint41K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £6.25 to £17.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.72 that is £3K to £5K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£6.25–£17.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Painting Supplies, Tools & Wall Treatments. It carries 7,475 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Painting Supplies, Tools & Wall Treatments
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,475per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Black Radiator Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

38

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • RUSTINS65%
  • THE ONE14%
  • Polar Specialist Coatings10%
  • Pro-Kleen4%
  • Rust-Oleum4%
  • SPRAYTEKK3%

Demand

Black Radiator Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Black Radiator Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black radiator paint41K/yr
  • radiator paint black11K/yr
  • matt black radiator paint5K/yr
  • black matt radiator paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Radiator Paint

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Paint Quality”
26%of negative reviews mention “Paint Quality”
1.2%of orders come back
“Poor quality paint”
A buyer, on “Paint Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Radiator Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data