Skip to content

Black Plug Sockets

Fail

The top 5 brands take 95% of clicks, so Black Plug Sockets is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£151K/yr187K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
66%top-5 click share · 7 brands · 26 sellers

Flapen Score

Black Plug Sockets against its category

The dotted line is the DIY & Tools average. Past it, Black Plug Sockets is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Plug Sockets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Plug Sockets 187K times last year and spent an estimated £151K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
5.5%
Market size, estimated
£151Ka year
Peak month
November1.8× the quietest month
Top search term
black plug sockets40K searches a year

02 · Price

A sale here is worth £14.72.

Listings sell for £14.72 on average, from £4.44 to £38.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £14.72 that is £18K to £22K a year per listing.

Average price
£14.72under the $15 to $100 sweet spot
Price range
£4.44–£38.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£18K–£22K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Electrical. It carries 173 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#119in Electrical
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Plug Sockets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • British General59%
  • BSEED21%
  • LIDER6%
  • CNBINGO6%
  • JIMEIDA3%
  • ABB2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Black Plug Sockets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Black Plug Sockets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black plug sockets40K/yr
  • black double socket35K/yr
  • black sockets and switches30K/yr
  • black sockets20K/yr
  • black socket8K/yr
  • black switches and sockets7K/yr
  • black socket covers6K/yr
  • black double socket with usb7K/yr
  • matt black sockets and switches6K/yr
  • matt black double socket4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Plug Sockets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.12

they didnt match

Screw lengths provided are short

Value For Money16%+0.19

Looks expensive

Im not spending £30 when these work just as well

Functionality-Overall13%−0.08

Today 1 of them doesn't work on the left side

Strength13%−0.08

Not very resilient

Ease Of Use13%−0.07

Its too complicated for me couldnt even get the case off the front

Love

Quality-Overall35%+0.57

Great quality

Good quality switch

Solid build quality

Value For Money16%+0.19

Really nice and worth the money

Excellent value for money

Good value

Socket/Port/Plug13%+1.34

Easy to fit, the 2 screws fitted my standard double socket, no problems

Nice sockets

Lovely switches/sockets

Color6%−0.05

Lovely colour

Great colour and gives a premium look to the room

look good got this to change from white to black

Design-Overall5%+0.86

looks good - does its job

Sleek

with good wiring diagram

Return

1.4% Return rate 55% Fixable by listing

Size-Overall34%█▄▆▆▄▅

they didnt match

Screw lengths provided are short

Color11%▇▇▆▇▃█
Compatibility-Overall9%▂▃▄▆█▂
Socket/Port/Plug8%▂█▃▃▆▇
Quality-Overall6%▁▄▄▃▃█

FAQ

Common Black Plug Sockets questions

Answered from the same tracked data.