black paint
Skip itPrices mostly outside the sweet spot ($2.60–$13.81) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£139K£139K/yr · 249K searches
Review moat
Bad5,545.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.49avg listing price — sweet spot $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.60–£13.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black paint is a £139K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black paint market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £127K–£170K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 77%
- Out of stock
- 1.9%
- Avg brand age
- 66 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
81
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
13%
- Johnstone's46%
- THE ONE18%
- RUSTINS9%
- Inspired Essentials5%
- PEBBLE HUG4%
- Zieler4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -14.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top black paint search terms
- black paint123K/yr
- matt black paint24K/yr
- black wall paint19K/yr
- black paint for walls21K/yr
- black matt paint18K/yr
- black matt paint for wood12K/yr
- matt black paint for wood8K/yr
- black emulsion paint10K/yr
- matt black wood paint5K/yr
- matte black paint3K/yr
Top black paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.524.3★476 rev
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.364.4★26,529 rev
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
Johnstone's£13.814.5★9,545 rev
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
RUSTINS£8.154.6★6,023 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
Inspired Essentials£5.844.2★329 rev
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
JKG£6.9061 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
Inspired Essentials£5.84329 rev
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
Johnstone's£9.58126 rev
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
PEBBLE HUG£8.9327 rev
SuperGift.com 300ml Black Matt Non-Drip Paint Superior Hard-Drying Interior & Exterior Use Easy Application for a Flawless Finish
SuperGift.com£6.58279 rev
Trending
90-day click momentumInspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
Inspired Essentials£5.844.2★
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.434.4★
THE ONE All-In-One Paint & Primer - Black Gloss 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£10.314.4★
Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
RUSTINS£5.814.6★
SuperGift.com 300ml Black Matt Non-Drip Paint Superior Hard-Drying Interior & Exterior Use Easy Application for a Flawless Finish
SuperGift.com£6.584.0★
What buyers say about black paint
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent paint”
“Excellent Quality”
“Great paint, nice consistency, goes on nice, leaves a nice shine”
“Covers well”
“Did the job”
“Good Value for money”
“It dries so natural and quick”
“Easy to Use”
“Lovely colour”
“it cleans off of brushes”
What buyers complain about
“Black paint”
“Overpriced for such a tiny amount”
“Water based rubbish”
“it's small”
“Good product, coverage isn't great,”
“Terrible paint really smelly too terrible”
“the black is awful”
“bled under the making tape”
“Wipes off. Comes off. Not fit for Bathroom purposes”
“Be aware that white spirit will not clean brushes”
Top return reasons
Common questions
- Is black paint profitable to sell on Amazon United Kingdom?
- The niche generates £139K/yr across 22 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the black paint niche?
- 12 brands and 81 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in black paint?
- Top complaints mined from reviews: Paint Quality, Value For Money, Quality-Overall. The return rate is 0.8%.
- When does demand for black paint peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the black paint niche?
- Listings span £2.60–£13.81; the average listing price is £8.49 (sweet spot $15–$100). The average incumbent carries 5,545 reviews — the moat a new listing must climb.