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Black Paint

Fail

Prices span $2.60–$13.81, mostly outside the sweet spot, so Black Paint is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£139K/yr249K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
56%top-5 click share · 12 brands · 81 sellers

Flapen Score

Black Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Paint is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Paint 249K times last year and spent an estimated £139K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
6.6%
Market size, estimated
£139Ka year
Peak month
November1.9× the quietest month
Top search term
black paint123K searches a year

02 · Price

A sale here is worth £8.49.

Listings sell for £8.49 on average, from £2.60 to £13.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.49 that is £4K to £6K a year per listing.

Average price
£8.49under the $15 to $100 sweet spot
Price range
£2.60–£13.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #53 within Painting Supplies, Tools & Wall Treatments. It carries 5,545 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
86%
Out of stock, average day
1.9%
Average rank
#53in Painting Supplies, Tools & Wall Treatments
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,545per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Black Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

81

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

13%

  • Johnstone's46%
  • THE ONE18%
  • RUSTINS9%
  • Inspired Essentials5%
  • PEBBLE HUG4%
  • Zieler4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Black Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Black Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black paint123K/yr
  • matt black paint24K/yr
  • black wall paint19K/yr
  • black paint for walls21K/yr
  • black matt paint18K/yr
  • black matt paint for wood12K/yr
  • matt black paint for wood8K/yr
  • black emulsion paint10K/yr
  • matt black wood paint5K/yr
  • matte black paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality29%−0.20

Black paint

Not the best paint

Poor quality paint

Value For Money11%−0.08

Overpriced for such a tiny amount

a higher price

Absolute rubbish at a high price

Quality-Overall10%+1.03

Water based rubbish

Absolute rubbish at a high price

It isnt good at all

Size-Overall8%+0.33

it's small

It's a small pot

Yes the tin is small

Coverage7%+0.19

Good product, coverage isn't great,

Wouldnt cover anything

Doesn't cover well as it's quite streaky

Love

Paint Quality25%−0.20

Excellent paint

Excellent paint done the job, great service

Good, easy to use paint

Quality-Overall15%+1.03

Excellent Quality

Finished product is great

quality covers well you must prep area first thanku

Engraving/Paint/Sublimation10%+1.38

Great paint, nice consistency, goes on nice, leaves a nice shine

Brilliant Matt Paint

Excellent paint

Coverage8%+0.19

Covers well

Covers really well easy to apply

Good coverage

Advertised Vs Actual Product7%+0.18

Did the job

Does the job

As described

Return

0.8% Return rate 61% Fixable by listing

Size-Overall43%▆█▅▆▅▆

it's small

It's a small pot

Yes the tin is small

Paint Quality26%▇▄▇▇█▆

Black paint

Not the best paint

Poor quality paint

Color13%▄██▆█▆

the black is awful

It is very black

The colour is black. not blue or grey as some reviews stated

Leak-Proof4%▄▃█▂▄█
Advertised Vs Actual Product2%▁▁▄█▅▆

FAQ

Common Black Paint questions

Answered from the same tracked data.