Black Paint
prices mostly outside the sweet spot ($2.60–$13.81) — Black Paint doesn't clear our bar today.
Flapen Score
Is Black Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Paint is a £139K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Black Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.3% over the last 90 days and 6.6% of searches end in a purchase.
£139K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Black Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 14y ago
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
Trending
90-day click momentumInspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
THE ONE All-In-One Paint & Primer - Black Gloss 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago
SuperGift.com 300ml Black Matt Non-Drip Paint Superior Hard-Drying Interior & Exterior Use Easy Application for a Flawless Finish
- Price
- £6.58
- Rating
- 4.0/5
- Reviews
- 279
- Age
- 2y ago
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.58
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
SuperGift.com 300ml Black Matt Non-Drip Paint Superior Hard-Drying Interior & Exterior Use Easy Application for a Flawless Finish
- Price
- £6.58
- Rating
- 4.0/5
- Reviews
- 279
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
81
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
13%
- Johnstone's46%
- THE ONE18%
- RUSTINS9%
- Inspired Essentials5%
- PEBBLE HUG4%
- Zieler4%
- Open — no brand owns it (6 brands, 13%)
Black Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.9×
Top Black Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black paint123K/yr
- matt black paint24K/yr
- black wall paint19K/yr
- black paint for walls21K/yr
- black matt paint18K/yr
- black matt paint for wood12K/yr
- matt black paint for wood8K/yr
- black emulsion paint10K/yr
- matt black wood paint5K/yr
- matte black paint3K/yr
What reviews say buyers love and hate about Black Paint
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Excellent paint”
“Excellent Quality”
“Great paint, nice consistency, goes on nice, leaves a nice shine”
“Covers well”
“Did the job”
What buyers complain about
79% of reviews“Black paint”
“Overpriced for such a tiny amount”
“Water based rubbish”
“it's small”
“Good product, coverage isn't great,”
Black Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
