Black Paint
FailPrices span $2.60–$13.81, mostly outside the sweet spot, so Black Paint is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £139K/yr249K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 81 sellers
Flapen Score
Black Paint against its category
The dotted line is the DIY & Tools average. Past it, Black Paint is stronger. Inside it, weaker.
Market
The Black Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Paint 249K times last year and spent an estimated £139K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £139Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- black paint123K searches a year
02 · Price
A sale here is worth £8.49.
Listings sell for £8.49 on average, from £2.60 to £13.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.49 that is £4K to £6K a year per listing.
- Average price
- £8.49under the $15 to $100 sweet spot
- Price range
- £2.60–£13.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #53 within Painting Supplies, Tools & Wall Treatments. It carries 5,545 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 86%
- Out of stock, average day
- 1.9%
- Average rank
- #53in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,545per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Black Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 14y ago

THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
Trending
90-day click momentum
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

THE ONE All-In-One Paint & Primer - Black Gloss 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago

SuperGift.com 300ml Black Matt Non-Drip Paint Superior Hard-Drying Interior & Exterior Use Easy Application for a Flawless Finish
- Price
- £6.58
- Rating
- 4.0/5
- Reviews
- 279
- Age
- 2y ago
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.58
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago

SuperGift.com 300ml Black Matt Non-Drip Paint Superior Hard-Drying Interior & Exterior Use Easy Application for a Flawless Finish
- Price
- £6.58
- Rating
- 4.0/5
- Reviews
- 279
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
81
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
13%
- Johnstone's46%
- THE ONE18%
- RUSTINS9%
- Inspired Essentials5%
- PEBBLE HUG4%
- Zieler4%
- Open — no brand owns it (6 brands, 13%)
Demand
Black Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Black Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black paint123K/yr
- matt black paint24K/yr
- black wall paint19K/yr
- black paint for walls21K/yr
- black matt paint18K/yr
- black matt paint for wood12K/yr
- matt black paint for wood8K/yr
- black emulsion paint10K/yr
- matt black wood paint5K/yr
- matte black paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Black paint
Not the best paint
Poor quality paint
Overpriced for such a tiny amount
a higher price
Absolute rubbish at a high price
Water based rubbish
Absolute rubbish at a high price
It isnt good at all
it's small
It's a small pot
Yes the tin is small
Good product, coverage isn't great,
Wouldnt cover anything
Doesn't cover well as it's quite streaky
Love
Excellent paint
Excellent paint done the job, great service
Good, easy to use paint
Excellent Quality
Finished product is great
quality covers well you must prep area first thanku
Great paint, nice consistency, goes on nice, leaves a nice shine
Brilliant Matt Paint
Excellent paint
Covers well
Covers really well easy to apply
Good coverage
Did the job
Does the job
As described
Return
0.8% Return rate 61% Fixable by listing
it's small
It's a small pot
Yes the tin is small
Black paint
Not the best paint
Poor quality paint
the black is awful
It is very black
The colour is black. not blue or grey as some reviews stated
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Paint questions
Answered from the same tracked data.








