black masonry paint
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Growth
Great+71.3%90-day search growth — must beat 0% to launch
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Price range
Okay£5.14–£24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,922.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay£103K£103K/yr · 68K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black masonry paint is a £103K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black masonry paint market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £78K–£104K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
59
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Leyland35%
- RUSTINS20%
- Sandtex20%
- Johnstone's10%
- THE ONE8%
- Polar Specialist Coatings5%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +71.3% search growth over the last 90 days.Peak months: Apr, May, Sep · busiest ÷ quietest = 13.1×
Top black masonry paint search terms
- black masonry paint40K/yr
- black masonry paint exterior13K/yr
- masonry paint black5K/yr
- black concrete paint4K/yr
- black masonry paint 5l3K/yr
- black brick paint3K/yr
Top black masonry paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leyland Granocryl Smooth Masonry Paint - Black 2.5L
Leyland£11.694.7★577 rev
RUSTINS Masonry Paint Matt Black 500ml
RUSTINS£7.074.5★2,062 rev
Sandtex Sandtex Microseal Smooth Masonry 1L Black
Sandtex£9.084.7★1,490 rev
Leyland Granocryl Smooth Masonry Black 5L
Leyland£16.764.6★772 rev
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.364.4★26,529 rev
Newest
by launch date
Sandtex Exterior Masonry Paint 1L Black | Tough Weatherproof Paint for Walls Brick & Render | Dirt Resistant Long Lasting Smooth Finish
AXpower Inspirational Technology Empowering People£11.628 rev
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
PEBBLE HUG£8.9327 rev
Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
Johnstone's£19.95199 rev
Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin - Dry in 1-2 Hours 2.5 L
Johnstone's£17.47120 rev
Johnstones Exterior Smooth Masonry Paint - Tester Pot Black Up to 15 Years Protection Weather & Dirt Resistant 12m2 Coverage Per Litre - Dry in 1-2 Hours 225 ml
Johnstone's£5.5559 rev
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.434.4★
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
PEBBLE HUG£8.933.6★
Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin - Dry in 1-2 Hours 2.5 L
Johnstone's£17.474.5★
Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Black
Sandtex£22.314.7★
Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
Johnstone's£19.954.8★
What buyers say about black masonry paint
What buyers praise and complain about, mined from review topics.What buyers love
“still looks as good as it did when i first painted it”
“Excellent coverage”
“Covers well”
“paints on well”
“Easy to use”
“Used this on my front door great coverage super quick dry time”
“Good value for money”
“Does what it should do”
“colour is perfect”
“Dries quickly too”
What buyers complain about
“Poor quality paint”
“Absolute rubbish at a high price”
“Small”
“Not as good coverage as I thought it might have been from such a branded product”
“Wipes off. Comes off. Not fit for Bathroom purposes”
“Absolute rubbish at a high price”
“it drips a lot”
“bled under the making tape”
“Terrible paint really smelly too terrible”
“It is very black”
Top return reasons
Common questions
- Is black masonry paint profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +71.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the black masonry paint niche?
- 8 brands and 59 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in black masonry paint?
- Top complaints mined from reviews: Paint Quality, Value For Money, Size-Overall. The return rate is 0.8%.
- When does demand for black masonry paint peak?
- Demand peaks in Apr–May–Sep; the busiest month runs 13.1× the quietest.
- What does it cost to enter the black masonry paint niche?
- Listings span £5.14–£24.23; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 3,922 reviews — the moat a new listing must climb.