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Black Masonry Paint

Black Masonry Paint shows low returns (0.8%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 25Growth 80Conversion 94Competition 30Returns 96Price range 48Avg price 58Brand share 19Review moat 26Quality gap 40
This niche Category average

Is Black Masonry Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Masonry Paint is a £103K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 52/100.

Black Masonry Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +71.3% over the last 90 days and 11.6% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr8K
Search volume / yr+71.3%68K
Conversion rate11.6%
Avg price£12.99

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 59
Top-5 product click share67%
Open market8%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement59%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews3,922

Top Black Masonry Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

59

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Leyland35%
  • RUSTINS20%
  • Sandtex20%
  • Johnstone's10%
  • THE ONE8%
  • Polar Specialist Coatings5%
  • Open — no brand owns it (2 brands, 3%)

Black Masonry Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR11.6%Products17Brands8Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews3,922Avg BSR#111
7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep · busiest ÷ quietest = 13.1×

Top Black Masonry Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black masonry paint40K/yr
  • black masonry paint exterior13K/yr
  • masonry paint black5K/yr
  • black concrete paint4K/yr
  • black masonry paint 5l3K/yr
  • black brick paint3K/yr

What reviews say buyers love and hate about Black Masonry Paint

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Paint Quality26%

still looks as good as it did when i first painted it

Quality-Overall18%

Excellent coverage

Coverage10%

Covers well

Engraving/Paint/Sublimation10%

paints on well

Ease Of Use6%

Easy to use

What buyers complain about

78% of reviews
Paint Quality24%

Poor quality paint

Value For Money14%

Absolute rubbish at a high price

Size-Overall9%

Small

Coverage9%

Not as good coverage as I thought it might have been from such a branded product

Functionality-Overall6%

Wipes off. Comes off. Not fit for Bathroom purposes

Black Masonry Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Paint Quality
24%
3Color
14%
4Leak-Proof
3%
5Value For Money
2%

Common Black Masonry Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Masonry Paint 52/100 on Amazon United Kingdom — Worth a look. The niche generates £103K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +71.3% over the last 90 days.
Search demand for Black Masonry Paint on Amazon United Kingdom peaks in Apr–May–Sep, where the busiest month runs 13.1× the quietest.