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Black Masonry Paint

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 92% of clicks, so Black Masonry Paint is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£103K/yr68K searches / yr
90-day growth
+71.3%search demand this quarter
Competition
67%top-5 click share · 8 brands · 59 sellers

Flapen Score

Black Masonry Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Masonry Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Masonry Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Masonry Paint 68K times last year and spent an estimated £103K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +71.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+71.3%
Conversion, latest week
11.6%
Market size, estimated
£103Ka year
Peak month
September13.1× the quietest month
Top search term
black masonry paint40K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £5.14 to £24.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.99 that is £3K to £6K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£5.14–£24.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Painting Supplies, Tools & Wall Treatments. It carries 3,922 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#111in Painting Supplies, Tools & Wall Treatments
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,922per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Black Masonry Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

59

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

3%

  • Leyland35%
  • RUSTINS20%
  • Sandtex20%
  • Johnstone's10%
  • THE ONE8%
  • Polar Specialist Coatings5%
  • Open — no brand owns it (2 brands, 3%)

Demand

Black Masonry Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep · busiest ÷ quietest = 13.1×

Search terms

Top Black Masonry Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black masonry paint40K/yr
  • black masonry paint exterior13K/yr
  • masonry paint black5K/yr
  • black concrete paint4K/yr
  • black masonry paint 5l3K/yr
  • black brick paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Masonry Paint

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Paint Quality”
24%of negative reviews mention “Paint Quality”
0.8%of orders come back
“Poor quality paint”
A buyer, on “Paint Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Masonry Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data