Black Masonry Paint
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 92% of clicks, so Black Masonry Paint is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £103K/yr68K searches / yr
- 90-day growth
- +71.3%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 59 sellers
Flapen Score
Black Masonry Paint against its category
The dotted line is the DIY & Tools average. Past it, Black Masonry Paint is stronger. Inside it, weaker.
Market
The Black Masonry Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Masonry Paint 68K times last year and spent an estimated £103K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Sep. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +71.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +71.3%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £103Ka year
- Peak month
- September13.1× the quietest month
- Top search term
- black masonry paint40K searches a year
02 · Price
A sale here is worth £12.99.
Listings sell for £12.99 on average, from £5.14 to £24.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.99 that is £3K to £6K a year per listing.
- Average price
- £12.99under the $15 to $100 sweet spot
- Price range
- £5.14–£24.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Painting Supplies, Tools & Wall Treatments. It carries 3,922 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 65%
- Out of stock, average day
- 0.0%
- Average rank
- #111in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,922per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Black Masonry Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Leyland Granocryl Smooth Masonry Paint - Black 2.5L
- Price
- £11.69
- Rating
- 4.7/5
- Reviews
- 577
- Age
- 14y ago
RUSTINS Masonry Paint Matt Black 500ml
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 10y ago
Sandtex Sandtex Microseal Smooth Masonry 1L Black
- Price
- £9.08
- Rating
- 4.7/5
- Reviews
- 1,490
- Age
- 11y ago
Leyland Granocryl Smooth Masonry Black 5L
- Price
- £16.76
- Rating
- 4.6/5
- Reviews
- 772
- Age
- 14y ago
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin - Dry in 1-2 Hours 2.5 L
- Price
- £17.47
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 2y ago
Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Black
- Price
- £22.31
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 12y ago
Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
- Price
- £19.95
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 2y ago
Newest
by launch date
Sandtex Exterior Masonry Paint 1L Black | Tough Weatherproof Paint for Walls Brick & Render | Dirt Resistant Long Lasting Smooth Finish
- Price
- £11.62
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
- Price
- £19.95
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 2y ago
Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin - Dry in 1-2 Hours 2.5 L
- Price
- £17.47
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 2y ago
Johnstones Exterior Smooth Masonry Paint - Tester Pot Black Up to 15 Years Protection Weather & Dirt Resistant 12m2 Coverage Per Litre - Dry in 1-2 Hours 225 ml
- Price
- £5.55
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
59
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Leyland35%
- RUSTINS20%
- Sandtex20%
- Johnstone's10%
- THE ONE8%
- Polar Specialist Coatings5%
- Open — no brand owns it (2 brands, 3%)
Demand
Black Masonry Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Sep · busiest ÷ quietest = 13.1×
Search terms
Top Black Masonry Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black masonry paint40K/yr
- black masonry paint exterior13K/yr
- masonry paint black5K/yr
- black concrete paint4K/yr
- black masonry paint 5l3K/yr
- black brick paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Masonry Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paint
Unreal paint
not the paint for this type of job
Absolute rubbish at a high price
Expensive
Overpriced for such a tiny amount
Small
It's a small pot
Yes the tin is small
Not as good coverage as I thought it might have been from such a branded product
Wouldnt cover anything
Wipes off. Comes off. Not fit for Bathroom purposes
Didnt work for me
Love
still looks as good as it did when i first painted it
Excellent paint
The best paint for the job
Excellent coverage
Excellent product
Great quality
Covers well
Great coverage and easy to apply and looks amazing
Excellent coverage on old tiles with just one coat
paints on well
Brilliant Matt Paint
Excellent paint
Easy to use
was really impressed with how easy it was to apply
easy to apply
Return
0.8% Return rate 67% Fixable by listing
Small
It's a small pot
Yes the tin is small
Poor quality paint
Unreal paint
not the paint for this type of job
It is very black
it drips a lot
Leaked during transport
Absolute rubbish at a high price
Expensive
Overpriced for such a tiny amount
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Masonry Paint questions
Answered from the same tracked data.