Black Masonry Paint
Black Masonry Paint shows low returns (0.8%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Flapen Score
Is Black Masonry Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Masonry Paint is a £103K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 52/100.
Black Masonry Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +71.3% over the last 90 days and 11.6% of searches end in a purchase.
£103K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Black Masonry Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Leyland Granocryl Smooth Masonry Paint - Black 2.5L
- Price
- £11.69
- Rating
- 4.7/5
- Reviews
- 577
- Age
- 14y ago

RUSTINS Masonry Paint Matt Black 500ml
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 10y ago

Sandtex Sandtex Microseal Smooth Masonry 1L Black
- Price
- £9.08
- Rating
- 4.7/5
- Reviews
- 1,490
- Age
- 11y ago

Leyland Granocryl Smooth Masonry Black 5L
- Price
- £16.76
- Rating
- 4.6/5
- Reviews
- 772
- Age
- 14y ago

THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago

Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin - Dry in 1-2 Hours 2.5 L
- Price
- £17.47
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 2y ago

Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Black
- Price
- £22.31
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 12y ago

Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
- Price
- £19.95
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 2y ago
Newest
by launch date
Sandtex Exterior Masonry Paint 1L Black | Tough Weatherproof Paint for Walls Brick & Render | Dirt Resistant Long Lasting Smooth Finish
- Price
- £11.62
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago

PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago

Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
- Price
- £19.95
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin - Dry in 1-2 Hours 2.5 L
- Price
- £17.47
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint - Tester Pot Black Up to 15 Years Protection Weather & Dirt Resistant 12m2 Coverage Per Litre - Dry in 1-2 Hours 225 ml
- Price
- £5.55
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
59
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Leyland35%
- RUSTINS20%
- Sandtex20%
- Johnstone's10%
- THE ONE8%
- Polar Specialist Coatings5%
- Open — no brand owns it (2 brands, 3%)
Black Masonry Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Sep · busiest ÷ quietest = 13.1×
Top Black Masonry Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black masonry paint40K/yr
- black masonry paint exterior13K/yr
- masonry paint black5K/yr
- black concrete paint4K/yr
- black masonry paint 5l3K/yr
- black brick paint3K/yr
What reviews say buyers love and hate about Black Masonry Paint
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“still looks as good as it did when i first painted it”
“Excellent coverage”
“Covers well”
“paints on well”
“Easy to use”
What buyers complain about
78% of reviews“Poor quality paint”
“Absolute rubbish at a high price”
“Small”
“Not as good coverage as I thought it might have been from such a branded product”
“Wipes off. Comes off. Not fit for Bathroom purposes”
Black Masonry Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Masonry Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








