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Black Grout

Fail

Demand is soft, at -35.3% this quarter, so Black Grout is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£47K/yr53K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 39 sellers

Flapen Score

Black Grout against its category

The dotted line is the DIY & Tools average. Past it, Black Grout is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Grout market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Grout 53K times last year and spent an estimated £47K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
7.1%
Market size, estimated
£47Ka year
Top search term
black grout33K searches a year

02 · Price

A sale here is worth £12.30.

Listings sell for £12.30 on average, from £4.75 to £22.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.30 that is £1K to £3K a year per listing.

Average price
£12.30under the $15 to $100 sweet spot
Price range
£4.75–£22.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #137 within Building Supplies. It carries 769 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#137in Building Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
769per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Grout products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • BONDIFY25%
  • Hemway20%
  • Mapei15%
  • Unibond15%
  • PENTAUSA8%
  • Palace8%
  • Open — no brand owns it (4 brands, 10%)

Demand

Black Grout search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Black Grout search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black grout33K/yr
  • black tile grout14K/yr
  • black grout for tiles6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Grout

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof13%

The Whole Thing Has Leaked

it had leaked

Leaked everywhere

Value For Money11%0.00

Is the product good value for money: No

Waste of money

Price tag for the 2 is average for the size

Water Resistance11%−0.15

Useless for showers, NOT waterproof

Like water, absolutely useless for fixing tiles

Watery and not fit for purpose

Ease Of Cleaning8%−0.10

it washes off when cleaning tiles

Mixture was runny making it messy to apply as a grout

having to scrape that out as without a good clean smooth surface

Thickness7%−0.08

Needs to be thicker

Terrible product, leaking and not thick enough

Disappointing Results – Too Thick and Too Dry

Love

Ease Of Use22%+2.14

Easy to use

I found it easy to apply

Very good easy to use and hold strong

Color15%+0.83

Lasts well, good colour

Colour perfectly matched the tiles

the colour blended in perfectly

Quality-Overall13%+0.34

produce good-quality grout paste

Good Quality Touch-Up Grout

Good quality

Ease Of Cleaning8%−0.10

cleaned up nicely

was easy to remove excess from the tiles

with a black finish it gave both a cleaner

Value For Money8%0.00

Great value and looks nice

Good value for money

great value for money

Return

1.3% Return rate 33% Fixable by listing

Leak-Proof34%▄▆█▆▃▆

The Whole Thing Has Leaked

it had leaked

Leaked everywhere

Color26%▆▇▅▄█▆

dark black unlike some of the alternatives which I have used before

As anyone that has had black grout knows it doesn't stay black for long

Too light color

Defective Material/Parts12%▄▇██▅▇
Adhesion/Stickiness8%█▃▂▂▅▂
Functionality-Overall3%▁▁▁▁█▄

FAQ

Common Black Grout questions

Answered from the same tracked data.