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44

black grout

Skip it

Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 7Conversion 76Competition 36Returns 88Price range 42Avg price 53Brand share 37Review moat 68Quality gap 79

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good769.35

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.30

avg listing price — sweet spot $15–$100

Price range

Okay£4.75–£22.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£47K

£47K/yr · 53K searches

Growth

Bad-35.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black grout is a £47K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

black grout market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£37K–£49K
units × avg price
Conversion rate
7.1%
Avg BSR
#137
Page quality
0%
Prime
100%
Sponsored
76%
Out of stock
2.2%
Avg brand age
47 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

39

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • BONDIFY25%
  • Hemway20%
  • Mapei15%
  • Unibond15%
  • PENTAUSA8%
  • Palace8%
  • Open — no brand owns it (4 brands, 10%)

Demand

Weekly Amazon search volume, last 33 weeks — -35.3% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top black grout search terms

  • black grout33K/yr
  • black tile grout14K/yr
  • black grout for tiles6K/yr
All search terms

Top black grout products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£5K15%£7K20%£9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about black grout

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use22%

“Easy to use”

Color15%

“Lasts well, good colour”

Quality-Overall13%

“produce good-quality grout paste”

Ease Of Cleaning8%

“cleaned up nicely”

Value For Money8%

“Great value and looks nice”

Advertised Vs Actual Product8%

“was as advertised”

Adhesion/Stickiness5%

“Adheres and dries well”

Water Resistance2%

“it has a proper waterproof finish”

Stitch/Finish/Polish2%

“The coverage is great, and it fills in gaps nicely, giving everything a smooth and even finish”

Material Quality2%

“with a very fine consistancy so no random lumps. like the mixes I make!”

What buyers complain about

Leak-Proof13%

“The Whole Thing Has Leaked”

Value For Money11%

“Is the product good value for money: No”

Water Resistance11%

“Useless for showers, NOT waterproof”

Ease Of Cleaning8%

“it washes off when cleaning tiles”

Thickness7%

“Needs to be thicker”

Quality-Overall6%

“It is also worth noting that the included applicators are not of that great a quality”

Color6%

“dark black unlike some of the alternatives which I have used before”

Size-Overall5%

“this tub isnt fit for purpose”

Paint Quality4%

“The coverage is very poor and lacks opacity, meaning you have to go over the same lines multiple times, and even then the finish looks uneven and patchy”

Durability4%

“So not great value for money or doesnt have durability”

Top return reasons

Leak-Proof34%
Color26%
Defective Material/Parts12%
Adhesion/Stickiness8%
Functionality-Overall3%
Advertised Vs Actual Product3%
Size-Overall2%
Product Condition2%
Rusts/Corrodes1%
Hard Feel1%

Common questions

Is black grout profitable to sell on Amazon United Kingdom?
The niche generates £47K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (44/100).
How competitive is the black grout niche?
10 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in black grout?
Top complaints mined from reviews: Leak-Proof, Value For Money, Water Resistance. The return rate is 1.3%.
What does it cost to enter the black grout niche?
Listings span £4.75–£22.53; the average listing price is £12.30 (sweet spot $15–$100). The average incumbent carries 769 reviews — the moat a new listing must climb.