black gloss paint
Skip itPrices mostly outside the sweet spot ($3.93–$17.61) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad£100K£100K/yr · 112K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,417.86avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.93–£17.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black gloss paint is a £100K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black gloss paint market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £78K–£97K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
49
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- Johnstone's52%
- Inspired Essentials15%
- RUSTINS9%
- THE ONE8%
- SDMAX4%
- 1514%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top black gloss paint search terms
- black gloss paint59K/yr
- black gloss23K/yr
- black gloss paint for wood16K/yr
- black gloss paint for metal4K/yr
- exterior black gloss paint4K/yr
- gloss black paint4K/yr
- black gloss paint exterior3K/yr
Top black gloss paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
Johnstone's£9.154.6★999 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
Inspired Essentials£5.844.2★329 rev
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml
Johnstone's£7.814.2★66 rev
RUSTINS Quick Dry Black Gloss Paint 500ml Fast-Drying Water-Based Caoting for Wood and Metal; Durable Hard-Wearing Finish with Smooth Gloss Shine; Low Odour Sustainable Paint for Home and Trade Use
RUSTINS£9.364.5★1,208 rev
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 2.5 L
Johnstone's£17.614.6★302 rev
Newest
by launch date
Neel Saanjh Black Gloss Non-Drip Paint Smooth Finish Quick Drying Formula Long-Lasting Coverage Professional Easy to Apply Durable Ideal for Walls Furniture Wood & Metal Surfaces (Pack of 1)
Neel Saanjh£12.831 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
Inspired Essentials£5.84329 rev
SDMAX Black Gloss Non-Drip Paint Hard Drying Durable Finish Long Lasting Non-Cracking Easy To Use Ideal Use On Metal Wood Concrete Blackboards. 300ml (1PCS)
SDMAX£9.0130 rev
PEBBLE HUG Black Gloss Non-Drip Paint Quick-Drying and Versatile Perfect for DIY Projects Renovations Ideal for Wood Metal Indoor or Outdoor Surfaces 300ml (2 Pcs)
PEBBLE HUG£12.6027 rev
PNJB Non-Drip Black Gloss Paint Tin Interior & Exterior Hard-Drying High Performance Mess-Free Application Ideal Use For Wood Metal And Concrete 300ML (1PCS)
PNJB£8.9036 rev
Trending
90-day click momentumNeel Saanjh Black Gloss Non-Drip Paint Smooth Finish Quick Drying Formula Long-Lasting Coverage Professional Easy to Apply Durable Ideal for Walls Furniture Wood & Metal Surfaces (Pack of 1)
Neel Saanjh£12.834.0★
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml
Johnstone's£7.814.2★
RUSTINS Black Gloss Paint 250ml- Fast-Drying Water-Based Coating for Wood and Metal; Durable Hard-Wearing Finish with Smooth Gloss Shine; Low Odour Sustainable Solution for Home and Trade Use
RUSTINS£6.164.5★
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
Inspired Essentials£5.844.2★
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.434.4★
What buyers say about black gloss paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality paint”
“Excellent product”
“Good value for money”
“Covers well”
“Excellent paint”
“As described”
“Dried quickly,and has a good finish to it”
“Easy to use”
“Lovely colour”
“i thought it was a good make made for wood aswel as other materials”
What buyers complain about
“Black paint”
“dont buy it if you are expecting it to cover in one coat”
“Value gor money 1 coat should of been enuf after preparing it with dulux undercoat primer”
“It isnt good at all”
“the black is awful”
“its still sticky/wet”
“Small”
“Peeled off”
“It's not what it say's on the tin”
“Fumes awful”
Top return reasons
Common questions
- Is black gloss paint profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the black gloss paint niche?
- 9 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in black gloss paint?
- Top complaints mined from reviews: Paint Quality, Coverage, Value For Money. The return rate is 0.8%.
- When does demand for black gloss paint peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the black gloss paint niche?
- Listings span £3.93–£17.61; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 4,418 reviews — the moat a new listing must climb.