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Black Gloss Paint

prices mostly outside the sweet spot ($3.93–$17.61) — Black Gloss Paint doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 25Growth 27Conversion 84Competition 25Returns 96Price range 19Avg price 31Brand share 28Review moat 25Quality gap 65
This niche Category average

Is Black Gloss Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Gloss Paint is a £100K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.

Black Gloss Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.6% over the last 90 days and 9.1% of searches end in a purchase.

£100K

revenue / yr

Units sold / yr10K
Search volume / yr+1.6%112K
Conversion rate9.1%
Avg price£9.74

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 49
Top-5 product click share70%
Open market12%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews4,418

Top Black Gloss Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

49

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Johnstone's52%
  • Inspired Essentials15%
  • RUSTINS9%
  • THE ONE8%
  • SDMAX4%
  • 1514%
  • Open — no brand owns it (3 brands, 8%)

Black Gloss Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR9.1%Products14Brands9Top 5 Brands88%OOS Rate0.0%Rating4.4★Reviews4,418Avg BSR#186
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Top Black Gloss Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black gloss paint59K/yr
  • black gloss23K/yr
  • black gloss paint for wood16K/yr
  • black gloss paint for metal4K/yr
  • exterior black gloss paint4K/yr
  • gloss black paint4K/yr
  • black gloss paint exterior3K/yr

What reviews say buyers love and hate about Black Gloss Paint

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Paint Quality22%

Good quality paint

Quality-Overall13%

Excellent product

Value For Money13%

Good value for money

Coverage11%

Covers well

Engraving/Paint/Sublimation7%

Excellent paint

What buyers complain about

73% of reviews
Paint Quality25%

Black paint

Coverage7%

dont buy it if you are expecting it to cover in one coat

Value For Money7%

Value gor money 1 coat should of been enuf after preparing it with dulux undercoat primer

Quality-Overall7%

It isnt good at all

Color6%

the black is awful

Black Gloss Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Paint Quality
24%
3Color
14%
4Leak-Proof
4%
5Advertised Vs Actual Product
2%

Common Black Gloss Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Gloss Paint 43/100 on Amazon United Kingdom — Skip it. The niche generates £100K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +1.6% over the last 90 days.
Search demand for Black Gloss Paint on Amazon United Kingdom is steady year-round — the busiest month runs 2.1× the quietest.