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Black Gloss Paint

Fail

Prices span $3.93–$17.61, mostly outside the sweet spot, so Black Gloss Paint is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£100K/yr112K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 49 sellers

Flapen Score

Black Gloss Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Gloss Paint is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Gloss Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Gloss Paint 112K times last year and spent an estimated £100K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
9.1%
Market size, estimated
£100Ka year
Peak month
April2.1× the quietest month
Top search term
black gloss paint59K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £3.93 to £17.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.74 that is £2K to £5K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£3.93–£17.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Painting Supplies, Tools & Wall Treatments. It carries 4,418 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#186in Painting Supplies, Tools & Wall Treatments
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,418per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Black Gloss Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

49

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

8%

  • Johnstone's52%
  • Inspired Essentials15%
  • RUSTINS9%
  • THE ONE8%
  • SDMAX4%
  • 1514%
  • Open — no brand owns it (3 brands, 8%)

Demand

Black Gloss Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Black Gloss Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black gloss paint59K/yr
  • black gloss23K/yr
  • black gloss paint for wood16K/yr
  • black gloss paint for metal4K/yr
  • exterior black gloss paint4K/yr
  • gloss black paint4K/yr
  • black gloss paint exterior3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Gloss Paint

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Paint Quality”
25%of negative reviews mention “Paint Quality”
0.8%of orders come back
“Black paint”
A buyer, on “Paint Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Gloss Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data