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Black Gloss Paint

Fail

Prices span $3.93–$17.61, mostly outside the sweet spot, so Black Gloss Paint is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£100K/yr112K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 49 sellers

Flapen Score

Black Gloss Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Gloss Paint is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Gloss Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Gloss Paint 112K times last year and spent an estimated £100K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
9.1%
Market size, estimated
£100Ka year
Peak month
April2.1× the quietest month
Top search term
black gloss paint59K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £3.93 to £17.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.74 that is £2K to £5K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£3.93–£17.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Painting Supplies, Tools & Wall Treatments. It carries 4,418 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#186in Painting Supplies, Tools & Wall Treatments
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,418per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Black Gloss Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

49

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Johnstone's52%
  • Inspired Essentials15%
  • RUSTINS9%
  • THE ONE8%
  • SDMAX4%
  • 1514%
  • Open — no brand owns it (3 brands, 8%)

Demand

Black Gloss Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Black Gloss Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black gloss paint59K/yr
  • black gloss23K/yr
  • black gloss paint for wood16K/yr
  • black gloss paint for metal4K/yr
  • exterior black gloss paint4K/yr
  • gloss black paint4K/yr
  • black gloss paint exterior3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Gloss Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality25%−0.18

Black paint

This paint is horrible

Actually the drip is the worst ive ever seen from a paint

Coverage7%+0.27

dont buy it if you are expecting it to cover in one coat

Wouldnt cover anything

Didnt cover in one coat

Value For Money7%−0.02

Value gor money 1 coat should of been enuf after preparing it with dulux undercoat primer

Expensive

Quality-Overall7%+0.98

It isnt good at all

Water based rubbish

Poor

Color6%−0.03

the black is awful

It is very black

2. colour is NOT black - it's blueish black

Love

Paint Quality22%−0.18

Good quality paint

Excellent paint done the job, great service

Good paint

Quality-Overall13%+0.98

Excellent product

Really good quality

Decent

Value For Money13%−0.02

Good value for money

Worth it

Good value

Coverage11%+0.27

Covers well

Good coverage

Perfect coverage,just one coat needed

Engraving/Paint/Sublimation7%+0.99

Excellent paint

Very good paint

Fabulous paint

Return

0.8% Return rate 63% Fixable by listing

Size-Overall46%█▆▃▄▄▅

Small

the tin is a bit small

Small tin

Paint Quality24%▁▄▇▇█▅

Black paint

This paint is horrible

Actually the drip is the worst ive ever seen from a paint

Color14%▁▅█▅▃▃

the black is awful

It is very black

2. colour is NOT black - it's blueish black

Leak-Proof4%▁▁▅█▇▅
Advertised Vs Actual Product2%▁▁▁▁██

It's not what it say's on the tin

FAQ

Common Black Gloss Paint questions

Answered from the same tracked data.