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Black Fence Paint

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 90% of clicks, so Black Fence Paint is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£233K/yr316K searches / yr
90-day growth
+43.8%search demand this quarter
Competition
42%top-5 click share · 11 brands · 81 sellers

Flapen Score

Black Fence Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Fence Paint is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fence Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Fence Paint 316K times last year and spent an estimated £233K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
+43.8%
Conversion, latest week
4.6%
Market size, estimated
£233Ka year
Peak month
May29.7× the quietest month
Top search term
cuprinol fence paint83K searches a year

02 · Price

A sale here is worth £15.96.

Listings sell for £15.96 on average, from £6.03 to £36.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.96 that is £8K to £12K a year per listing.

Average price
£15.96inside the $15 to $100 sweet spot
Price range
£6.03–£36.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Painting Supplies, Tools & Wall Treatments. It carries 1,893 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
51%
Out of stock, average day
0.0%
Average rank
#132in Painting Supplies, Tools & Wall Treatments
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,893per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Fence Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

81

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

5%

  • Cuprinol57%
  • Ronseal11%
  • One Coat9%
  • Johnstone's8%
  • AXpower Inspirational Technology Empowering People6%
  • Palace5%
  • Open — no brand owns it (5 brands, 5%)

Demand

Black Fence Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 29.7×

Search terms

Top Black Fence Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuprinol fence paint83K/yr
  • black fence paint54K/yr
  • cuprinol ducksback53K/yr
  • cuprinol30K/yr
  • black fence paint outdoor20K/yr
  • ducksback fence paint18K/yr
  • fence paint black10K/yr
  • cuprinol ducksback black6K/yr
  • ducks back fence paint6K/yr
  • black shed paint5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fence Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality33%−0.16

Poor quality paint

Not a paint

paint has leaked

Leak-Proof21%

Arrived today leaking

Leaked

Leaked everywhere

Color10%+0.37

I cannot believe there is any difference apart from colour

Silver not Grey

Not aa dark as we expected

Value For Money3%+0.31

Overpriced for such a tiny amount

This item is too expensive

Absolute rubbish at a high price

Durability3%−0.03

Damaged TWICE in a row

Doesnt last

Failed after 7 months

Love

Paint Quality19%−0.16

Good quality paint

Excellent coating

Excellent paint

Quality-Overall16%+0.59

No issues with the product

Excellent product

Reliable product

Color11%+0.37

Great colour

The colour is as described

Green

Value For Money9%+0.31

Excellent value

well worth the money

Excellent price

Coverage8%+0.99

Covers well

Covers well with a brush

Coverage easy

Return

0.6% Return rate 29% Fixable by listing

Paint Quality49%▅▄▆▆▇█

Poor quality paint

Not a paint

paint has leaked

Leak-Proof16%▆▅▇▇▆█

Arrived today leaking

Leaked

Leaked everywhere

Color16%▃▇▇█▆▄

I cannot believe there is any difference apart from colour

Silver not Grey

Not aa dark as we expected

Size-Overall11%█▇▃▃▃▂

when it arrived it was tiny

It's a small pot

Yes the tin is small

Value For Money2%█▁▅▄▆▄

Overpriced for such a tiny amount

This item is too expensive

Absolute rubbish at a high price

FAQ

Common Black Fence Paint questions

Answered from the same tracked data.