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Black Extension Lead 5m

Fail

Shoppers spend only $64K a year here, so Black Extension Lead 5m is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£64K/yr41K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
62%top-5 click share · 16 brands · 39 sellers

Flapen Score

Black Extension Lead 5m against its category

The dotted line is the DIY & Tools average. Past it, Black Extension Lead 5m is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Extension Lead 5m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Extension Lead 5m 41K times last year and spent an estimated £64K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
13.1%
Market size, estimated
£64Ka year
Peak month
November1.9× the quietest month
Top search term
black extension lead 5m25K searches a year

02 · Price

A sale here is worth £11.83.

Listings sell for £11.83 on average, from £4.17 to £21.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.83 that is £1K to £3K a year per listing.

Average price
£11.83under the $15 to $100 sweet spot
Price range
£4.17–£21.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #124 within Electrical. It carries 2,098 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
30.5%
Average rank
#124in Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,098per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Black Extension Lead 5m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

39

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

20%

  • PRO ELEC45%
  • Desiretech17%
  • JSVER5%
  • Aodeng5%
  • baykul4%
  • JIUGGLAD4%

Demand

Black Extension Lead 5m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Black Extension Lead 5m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black extension lead 5m25K/yr
  • 5m extension lead black5K/yr
  • 5m black extension lead5K/yr
  • 5 metre black extension lead3K/yr
  • black extension lead 4m4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Extension Lead 5m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.13

Not even two months after buying this it has broken

Broke quickly

Broke within 2 days

Functionality-Overall11%−0.05

Doesnt work

This iìterm does not work

It doesn't work

Quality-Overall9%+1.09

Tbh, it feels cheap

Poor quality

Rubbish

Socket/Port/Plug7%−0.02

with melted ports

Only issue I had was it wasnt 2M even with the sockets included within the measurements

Incredibly tight sockets

Add-Ons/Attachments7%−0.01

Weak powet button on the extension cable

Works as a cheap extension lead unless you want to wall mount it

Love

Quality-Overall21%+1.09

its been completely reliable

Reliable and good performance

Excellent Quality Product

Value For Money17%+1.02

Excellent value for money

It worth the price

Good for the money

Advertised Vs Actual Product17%+1.12

It works as intended

As advertised

As described

Socket/Port/Plug7%−0.02

And having the USB slots is a added bonus

Works well 4 sockets

And its got some usb ports

Add-Ons/Attachments7%−0.01

Great outdoor extension

Which is great if you have a couple attached to it

Perfect extension lead that does the job

Return

0.5% Return rate 36% Fixable by listing

Size-Overall20%▅▆██▃▆

Lead very short

Functionality-Overall17%▇▅▅▇█▇

Doesnt work

This iìterm does not work

It doesn't work

Socket/Port/Plug13%▂▃▃▅█▄

with melted ports

Only issue I had was it wasnt 2M even with the sockets included within the measurements

Incredibly tight sockets

Color6%▃▃█▃▃█
Quality-Overall5%▅█▆▆▆▆

Tbh, it feels cheap

Poor quality

Rubbish

FAQ

Common Black Extension Lead 5m questions

Answered from the same tracked data.