black extension lead
Worth a lookShows low returns (0.7%), but soft demand (-19.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£368K£368K/yr · 376K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£3.77–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,053.45avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black extension lead is a £368K/yr Amazon United Kingdom market (376K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black extension lead market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- £396K–£495K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 92%
- Out of stock
- 8.2%
- Avg brand age
- 44 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
45
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
19%
- PRO ELEC32%
- Desiretech25%
- JSVER9%
- Wolf Power7%
- Aodeng5%
- HANYCONY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top black extension lead search terms
- black extension lead156K/yr
- extension lead black40K/yr
- black extension lead 3m40K/yr
- black extension lead 1m35K/yr
- black extension lead 2m29K/yr
- black extension cable9K/yr
- black extension lead with usb slots9K/yr
- extension lead with usb slots black5K/yr
- black extension5K/yr
- 3m black extension lead6K/yr
Top black extension lead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DESIRETECH Black Electric Extension Lead - 4 Gang 1 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£4.174.6★2,583 rev
DESIRETECH Black Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£5.874.6★13,166 rev
PRO ELEC PELB1810 4 Gang Extension 3m Black
PRO ELEC£5.944.7★730 rev
Wolf Power 4 Way Extension Lead 2 Metre Extension Cable with UK 3 Pin Plug Multi Socket Power Strip Wall Mountable Suitable for Home Office & Appliances (Black 1 Pack)
Wolf Power£5.574.6★6,265 rev
JSVER Extension Lead with 4 USB Ports Desktop Power Strip Smart Charging Station 3 Outlets USB Power Socket for Home Travel Black
JSVER£9.144.6★13,048 rev
Newest
by launch date
Extension Lead with 3 USB Slots(30W) 4 Way Sockets Outlets Ports Extension Cable with 4 Individual Switches Surge ProtectedWall Mountable Extension Socket for Home Office School 2M Black
Aodeng£17.13210 rev
![3M Tower Extension Lead with USB C Slots 8 Way Outlets Power Strip [13A 3250W] Surge Protected Extension Lead Black Extension Cable Multi Plug Extension Socket for Home Office Bedroom Accessories](https://m.media-amazon.com/images/I/41mM9O-ygRL.jpg)
3M Tower Extension Lead with USB C Slots 8 Way Outlets Power Strip [13A 3250W] Surge Protected Extension Lead Black Extension Cable Multi Plug Extension Socket for Home Office Bedroom Accessories
HANYCONY£14.70290 rev
BOCHLION Extension Lead with 6 USB Slots 5 Way Plug Extension Socket Surge Protection Power Strip with PD30W USB C Slot Independent Switches and 2M Extension Cord Wall Mounted for Home Office-Black
BOCHLION£19.05161 rev
Extension Lead Power Strips with 2 Way Outlets 4 (4.5A 2 Type C and 2 USB-A Port) Surge Protection Plug Extension Socket with 1.6 Meter Braided cord for Home Office (Black)
Addtam£12.1812,922 rev
Black Extension Lead with 4 USB Slots(2 USB C) 4 Way Plug Extension Socket with Individual Switches 1.8M Extension Cable Desk Power Strip for Bedroom Office Accessories
HANYCONY£13.061,268 rev
Trending
90-day click momentum
pro elec PL15343 3 m Switched Surge Protected Extension Lead - Black
PRO ELEC£9.024.6★
Extension Lead with 3 USB Slots(30W) 4 Way Sockets Outlets Ports Extension Cable with 4 Individual Switches Surge ProtectedWall Mountable Extension Socket for Home Office School 2M Black
Aodeng£17.134.7★
PRO ELEC PELB1810 4 Gang Extension 3m Black
PRO ELEC£5.944.7★
PRO ELEC 4-Gang Mains Extension Lead 1m Black 13A UK Plug
PRO ELEC£3.774.6★
PRO ELEC PELB1521 4 Gang Extension Lead 2m Black
PRO ELEC£4.964.6★
What buyers say about black extension lead
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, very reliable and does the job perfectly”
“Excellent value for money”
“As described”
“I love the USB slots”
“Easy to use”
“Great extension”
“Great sturdy little towers”
“Good buy when a different colour is required”
“Good design”
“So far it has been very durable in my garage”
What buyers complain about
“the ports are useless, loose and waste of money”
“Rubbish quality / faulty”
“Stops working after some time”
“This multiplug is not charging”
“Not as Described”
“Weak powet button on the extension cable”
“Doesnt work”
“Cheap plastic”
“Lead very short”
“IF WE WASN'T HOME COULD'VE CAUSED A FIRE”
Top return reasons
Common questions
- Is black extension lead profitable to sell on Amazon United Kingdom?
- The niche generates £368K/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the black extension lead niche?
- 19 brands and 45 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in black extension lead?
- Top complaints mined from reviews: Socket/Port/Plug, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for black extension lead peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the black extension lead niche?
- Listings span £3.77–£21.79; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 3,053 reviews — the moat a new listing must climb.