Skip to content

Black Extension Lead

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -19.9% this quarter, so Black Extension Lead is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£368K/yr376K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
48%top-5 click share · 19 brands · 45 sellers

Flapen Score

Black Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Black Extension Lead is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Extension Lead 376K times last year and spent an estimated £368K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
9.9%
Market size, estimated
£368Ka year
Peak month
December1.8× the quietest month
Top search term
black extension lead156K searches a year

02 · Price

A sale here is worth £9.90.

Listings sell for £9.90 on average, from £3.77 to £21.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £9.90 that is £12K to £15K a year per listing.

Average price
£9.90under the $15 to $100 sweet spot
Price range
£3.77–£21.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£15K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #84 within Electrical. It carries 3,053 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
8.2%
Average rank
#84in Electrical
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,053per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

45

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

19%

  • PRO ELEC32%
  • Desiretech25%
  • JSVER9%
  • Wolf Power7%
  • Aodeng5%
  • HANYCONY4%

Demand

Black Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Black Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black extension lead156K/yr
  • extension lead black40K/yr
  • black extension lead 3m40K/yr
  • black extension lead 1m35K/yr
  • black extension lead 2m29K/yr
  • black extension cable9K/yr
  • black extension lead with usb slots9K/yr
  • extension lead with usb slots black5K/yr
  • black extension5K/yr
  • 3m black extension lead6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug18%−0.05

the ports are useless, loose and waste of money

USB ports stop working

Plugs do not fit properly in the slots

Quality-Overall14%+0.51

Rubbish quality / faulty

Dangerous product quality

Extremely poor quality

Durability12%−0.06

Stops working after some time

Just stopped after a month of use

Broke in a month

Charging5%−0.03

This multiplug is not charging

Slow charging speeds

Couldn't charge my laptop

Advertised Vs Actual Product5%+0.99

Not as Described

so not an accurate description

Wrong product images

Love

Quality-Overall19%+0.51

Overall, very reliable and does the job perfectly

Good Quality

Good solid quality product

Value For Money16%+1.39

Excellent value for money

Good for the money

Worth the price

Advertised Vs Actual Product15%+0.99

As described

Works as advertised

Just what we needed

Socket/Port/Plug9%−0.05

I love the USB slots

The actual sockets are great

And its got some usb ports

Ease Of Use6%+0.29

Easy to use

all work efficiently

Very handy

Return

0.7% Return rate 40% Fixable by listing

Size-Overall25%▆▅▆█▄▆

Lead very short

Wire very short

Tight fit

Socket/Port/Plug16%▄▅▅▄█▆

the ports are useless, loose and waste of money

USB ports stop working

Plugs do not fit properly in the slots

Functionality-Overall11%▆█▅▅▆▄

Doesnt work

It worked well to start with and then just stopped. I changed the fuse but still nothing happened.

This iìterm does not work

Quality-Overall6%▇██▇▆▇

Rubbish quality / faulty

Dangerous product quality

Extremely poor quality

Defective Material/Parts5%█▄▄▆▅▆

FAQ

Common Black Extension Lead questions

Answered from the same tracked data.