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Black Electrical Tape

Fail

Prices span $1.35–$8.32, mostly outside the sweet spot, so Black Electrical Tape is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£115K/yr112K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
82%top-5 click share · 10 brands · 28 sellers

Flapen Score

Black Electrical Tape against its category

The dotted line is the DIY & Tools average. Past it, Black Electrical Tape is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Electrical Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Electrical Tape 112K times last year and spent an estimated £115K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

28.3% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
28.3%
Market size, estimated
£115Ka year
Peak month
May1.2× the quietest month
Top search term
black electrical tape57K searches a year

02 · Price

A sale here is worth £3.66.

Listings sell for £3.66 on average, from £1.35 to £8.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £3.66 that is £18K to £22K a year per listing.

Average price
£3.66under the $15 to $100 sweet spot
Price range
£1.35–£8.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£18K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Adhesives & Sealers. It carries 3,315 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Adhesives & Sealers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,315per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Electrical Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

28

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • Faithfull30%
  • Gocableties24%
  • Amazon Basics10%
  • British General9%
  • Status8%
  • WINSOME6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Black Electrical Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Black Electrical Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black electrical tape57K/yr
  • electrical tape black18K/yr
  • black insulation tape18K/yr
  • electric tape black14K/yr
  • black electric tape2K/yr
  • black insulation tape electrical2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Electrical Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%+0.48

Not sticky enough

it didn't stick

NO STICK - NO GOOD

Quality-Overall18%+0.53

Cheap

Poor quality

Complete crap

Value For Money11%+0.38

of course, it is twice as expensive

Expensive

Not the cheapest version you can buy

Durability7%−0.10

Doesn't last

cant last a few hours so wouldnt trust it for any length of time on something I cant see

Thickness6%−0.06

Tape thickness a bit thin and tears easily

In my cold climate during winter its hard to peel and breaks and the tape is just to thin

Love

Adhesion/Stickiness29%+0.48

Nice and sticky

Excellent tape

Sticks well

Quality-Overall19%+0.53

High Quality Product sold at a Very Competitive Price with fast, free delivery

Excellent quality

A very practical product that feels trustworthy in every use

Advertised Vs Actual Product15%+1.56

As advertised

Exactly what I wanted

As described

Value For Money15%+0.38

Good Value

great value

Great value

Efficiency3%+0.51

It takes things well

works fine

I will use it on many jobs in and around the house

Return

0.1% Return rate 31% Fixable by listing

Adhesion/Stickiness34%██▄▅▇▇

Not sticky enough

it didn't stick

NO STICK - NO GOOD

Size-Overall20%▁▃▇█▇▁
Functionality-Overall10%██▁▁▁▇
Quality-Overall5%▁▁▁█▁▁

Cheap

Poor quality

Complete crap

Material Quality5%█▁▁▁▇▁

FAQ

Common Black Electrical Tape questions

Answered from the same tracked data.