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Black Electric Shower

Fail

Shoppers spend only $22K a year here, so Black Electric Shower is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£22K/yr26K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
50%top-5 click share · 7 brands · 16 sellers

Flapen Score

Black Electric Shower against its category

The dotted line is the DIY & Tools average. Past it, Black Electric Shower is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Electric Shower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Electric Shower 26K times last year and spent an estimated £22K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
0.6%
Market size, estimated
£22Ka year
Top search term
black electric shower22K searches a year

02 · Price

A sale here is worth £137.80.

Listings sell for £137.80 on average, from £43.49 to £204.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £137.80 that is £0 to £14K a year per listing.

Average price
£137.80above the $15 to $100 sweet spot
Price range
£43.49–£204.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #559 within Kitchen & Bath Fixtures. It carries 195 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
58%
Out of stock, average day
10.0%
Average rank
#559in Kitchen & Bath Fixtures
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
195per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Electric Shower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£891£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

1%

  • Triton Showers85%
  • AQUALONA6%
  • Gainsborough3%
  • PINCHU2%
  • Stanew2%
  • Flode1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Black Electric Shower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Black Electric Shower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.18

Don't recommend - broken after two years

it broke less than 2 months later

head snapped by just moving it

Leak-Proof18%

got a continuse drip

Faulty leaked

leaks out from everywhere going to return

Quality-Overall17%−0.03

Really cheap quality

unfortunately the build quality

Such a shame for such a good brand

Value For Money15%−0.11

Wouldnt say it was worth the cost

Not worth the money

Touch/Button Controls10%−0.07

The buttons didnt work

Love

Assembly/Installation33%+1.75

Easy to install

It also comes with the install tool with is helpful

Cant wait to see it installed

Design-Overall23%+1.62

Looks good and works well

Looks perfect in my new bathroom

Sleek Design and Great Shower Experience

Quality-Overall15%−0.03

Good quality and easy to install

Overall, its a great mix of style and functionality

Beautiful and great quality

Security8%+0.49

Safe & easy to use

Advertised Vs Actual Product4%+0.24

As expected

Return

5.8% Return rate 31% Fixable by listing

Size-Overall20%▂▆▆▃██
Defective Material/Parts19%▅▅▂█▄▆
Compatibility-Overall19%▃▇█▇▇▅

Easy to install just a pity the main conectors are not compatable

Functionality-Overall8%█▅▅▃▇▃

Doesnt work well

Color7%▄▃▁█▁█

FAQ

Common Black Electric Shower questions

Answered from the same tracked data.