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54

black door knobs

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-27.8% this quarter) keeps it on the watch list.

Market size 22Growth 11Conversion 61Competition 83Returns 71Price range 69Avg price 24Brand share 94Review moat 87Quality gap 48

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great253.7

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good£1.34–£44.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.73

avg listing price — sweet spot $15–$100

Market size

Bad£88K

£88K/yr · 192K searches

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black door knobs is a £88K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

black door knobs market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
£87K–£109K
units × avg price
Conversion rate
5.3%
Avg BSR
#243
Page quality
0%
Prime
87%
Sponsored
98%
Out of stock
10.5%
Avg brand age
33 months
Avg seller age
196 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

46

Top-5 brand share

41%

Top 20: 87%

Top-5 click share

32%

Top 20: 74%

Open market

54%

  • Ainiv14%
  • Goldenwarm8%
  • EAI7%
  • kuou7%
  • WQEDVN5%
  • YSDMY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.
5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top black door knobs search terms

  • black door knobs57K/yr
  • black drawer knobs23K/yr
  • black cupboard knobs23K/yr
  • black knobs16K/yr
  • black door knob12K/yr
  • black cabinet knobs13K/yr
  • black knobs for drawers6K/yr
  • black door knobs for interior doors7K/yr
  • black knobs for cupboards8K/yr
  • black internal door knobs6K/yr
All search terms

Top black door knobs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£4K8%£7K12%£11K16%£14K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black door knobs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“The quality feels solid and well-made, and they were easy to install”

Value For Money25%

“Worth the money”

Size-Overall15%

“Easy to fit and look great”

Assembly/Installation6%

“Easy to assemble”

Advertised Vs Actual Product6%

“Just what I wanted”

Strength4%

“Really sturdy and solid”

Ease Of Use3%

“Easy”

Shape/Style3%

“Looks smart”

Color2%

“Beautiful colour and great quality despite the price”

Functionality-Overall1%

“Black cabinet knobs. Replaced old with new ones very smart”

What buyers complain about

Quality-Overall24%

“shoddy quality”

Size-Overall23%

“4 out of the 6 I managed to use are too loose”

Color7%

“I wasn't sure how the black would look”

Durability7%

“After only 6 weeks they fell apart”

Natural Resource Wastage4%

“Waste of time and money”

Ease Of Use4%

“Would have been easier”

Design-Overall4%

“Terrible design”

Grip4%

“Poor grip”

Material Quality4%

“all of them were sent to me was plastic”

Weight Heavy2%

“they feel heavy-ish - not like some other knobs that are very light plastic”

Top return reasons

Size-Overall78%
Quality-Overall6%
Compatibility-Overall4%
Material Quality2%
Color2%
Defective Material/Parts2%
Functionality-Overall1%
Paint Quality1%
Strength1%
Advertised Vs Actual Product1%

Common questions

Is black door knobs profitable to sell on Amazon United Kingdom?
The niche generates £88K/yr across 46 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the black door knobs niche?
35 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in black door knobs?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.2%.
When does demand for black door knobs peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the black door knobs niche?
Listings span £1.34–£44.88; the average listing price is £8.73 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.