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Black Door Knobs

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -27.8% this quarter, so Black Door Knobs is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£88K/yr192K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
32%top-5 click share · 35 brands · 46 sellers

Flapen Score

Black Door Knobs against its category

The dotted line is the DIY & Tools average. Past it, Black Door Knobs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Door Knobs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Door Knobs 192K times last year and spent an estimated £88K. The top 5 brands take 41% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
5.3%
Market size, estimated
£88Ka year
Peak month
November1.6× the quietest month
Top search term
black door knobs57K searches a year

02 · Price

A sale here is worth £8.73.

Listings sell for £8.73 on average, from £1.34 to £44.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.73 that is £873 to £2K a year per listing.

Average price
£8.73under the $15 to $100 sweet spot
Price range
£1.34–£44.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£873–£2K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #243 within Cabinet Hardware. It carries 254 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
87%
Out of stock, average day
10.5%
Average rank
#243in Cabinet Hardware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black Door Knobs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

46

Top-5 brand share

41%

Top 20: 87%

Top-5 click share

32%

Top 20: 74%

Open market

54%

  • Ainiv14%
  • Goldenwarm8%
  • EAI7%
  • kuou7%
  • WQEDVN5%
  • YSDMY5%

Demand

Black Door Knobs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Black Door Knobs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black door knobs57K/yr
  • black drawer knobs23K/yr
  • black cupboard knobs23K/yr
  • black knobs16K/yr
  • black door knob12K/yr
  • black cabinet knobs13K/yr
  • black knobs for drawers6K/yr
  • black door knobs for interior doors7K/yr
  • black knobs for cupboards8K/yr
  • black internal door knobs6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Door Knobs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.15

shoddy quality

Not good quality

Absolute Rubbish

Size-Overall23%0.00

4 out of the 6 I managed to use are too loose

both of them are one short screw short

Small

Color7%

I wasn't sure how the black would look

Wrong colour

Durability7%−0.06

After only 6 weeks they fell apart

head broke to

Natural Resource Wastage4%−0.04

Waste of time and money

Love

Quality-Overall28%−0.15

The quality feels solid and well-made, and they were easy to install

Good quality drawer knobs

Brilliant quality

Value For Money25%+2.64

Worth the money

Good value

Excellent value for money

Size-Overall15%0.00

Easy to fit and look great

Easy to fit

Small and perfectly fit

Assembly/Installation6%+0.66

Easy to assemble

Easy to install

ease to install

Advertised Vs Actual Product6%+0.62

Just what I wanted

Better than expected

Exactly as described

Return

2.2% Return rate 83% Fixable by listing

Size-Overall78%███▇█▇

4 out of the 6 I managed to use are too loose

both of them are one short screw short

Small

Quality-Overall6%▇▇▇▄▆█

shoddy quality

Not good quality

Absolute Rubbish

Compatibility-Overall4%▅█▂▃▄▃
Material Quality2%▁█▆▇█▅

all of them were sent to me was plastic

Color2%█▁▁▄▂▄

I wasn't sure how the black would look

Wrong colour

FAQ

Common Black Door Knobs questions

Answered from the same tracked data.