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Black Door Handles

Fail

Demand is soft, at -30.8% this quarter, so Black Door Handles is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£209K/yr480K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
48%top-5 click share · 11 brands · 13 sellers

Flapen Score

Black Door Handles against its category

The dotted line is the DIY & Tools average. Past it, Black Door Handles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Door Handles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Door Handles 480K times last year and spent an estimated £209K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
2.0%
Market size, estimated
£209Ka year
Peak month
October1.6× the quietest month
Top search term
black door handles215K searches a year

02 · Price

A sale here is worth £21.47.

Listings sell for £21.47 on average, from £8.07 to £42.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £21.47 that is £5K to £11K a year per listing.

Average price
£21.47inside the $15 to $100 sweet spot
Price range
£8.07–£42.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #149 within Door Hardware & Locks. It carries 273 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
50%
Out of stock, average day
10.9%
Average rank
#149in Door Hardware & Locks
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Door Handles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£84K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

18%

  • XFORT23%
  • EAI20%
  • Bwintech18%
  • Designer Levers7%
  • Golden Grace7%
  • Haven Heritage7%
  • Open — no brand owns it (5 brands, 18%)

Demand

Black Door Handles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Black Door Handles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black door handles215K/yr
  • black door handles internal85K/yr
  • black internal door handles50K/yr
  • black door handle28K/yr
  • door handles black23K/yr
  • black interior door handles14K/yr
  • matt black door handles internal5K/yr
  • door handle black8K/yr
  • matt black door handles16K/yr
  • black door handles interior8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Door Handles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.94

makes it look cheap

Not good quality

Absolutely rubbish

Instructions/User Manual/Troubleshooting12%−0.06

instructions ain't the best

No instructions

Instructions inside the pack would have been beneficial

Ease Of Use10%−0.11

Can't use

Difficult to remove the ring covers

impossible to get off

Value For Money8%+2.93

A bit expensive

Look a lot more expensive than they are

Look expensive on

Advertised Vs Actual Product6%+0.35

I didnt read the description properly

Asked for refund 3 sets not 6 sets as stated in description I will await refund to buy more so ive got the 6 sets I needed

Love

Value For Money29%+2.93

Good for the price

Value for money

Amazing value

Quality-Overall27%+0.94

Great product good quality looks good perfect finish

Excellent product

are well made

Advertised Vs Actual Product9%+0.35

As advertised

As described

Exactly as ordered

Strength6%

Nice sturdy product, looks great and easy to install

they are really sturdy

strong would definitely recommend them

Assembly/Installation5%

Easy to install

had no issues installing

Installation was straightforward

Return

1.6% Return rate 61% Fixable by listing

Size-Overall53%▆▆▆███

The dust box is unfortunately too big

The spindle is too long

Defective Material/Parts8%▆█▅▄▅▄

Manufacturer Fault

Quality-Overall8%▇▅█▃▇▅

makes it look cheap

Not good quality

Absolutely rubbish

Compatibility-Overall6%██▂▃▃▆
Mechanism Issues4%▄▂█▃▁▄

FAQ

Common Black Door Handles questions

Answered from the same tracked data.