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Black Coat Hooks

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -28.3% this quarter, so Black Coat Hooks is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£124K/yr231K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
31%top-5 click share · 42 brands · 61 sellers

Flapen Score

Black Coat Hooks against its category

The dotted line is the DIY & Tools average. Past it, Black Coat Hooks is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Coat Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Coat Hooks 231K times last year and spent an estimated £124K. The top 5 brands take 40% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
6.9%
Market size, estimated
£124Ka year
Peak month
October1.7× the quietest month
Top search term
black coat hooks81K searches a year

02 · Price

A sale here is worth £7.77.

Listings sell for £7.77 on average, from £3.31 to £18.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £7.77 that is £777 to £2K a year per listing.

Average price
£7.77under the $15 to $100 sweet spot
Price range
£3.31–£18.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£777–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #66 within Bathroom Hardware. It carries 1,672 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#66in Bathroom Hardware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,672per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Coat Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

61

Top-5 brand share

40%

Top 20: 82%

Top-5 click share

31%

Top 20: 68%

Open market

55%

  • GlazieVault12%
  • pickpiff8%
  • QMAHA8%
  • Yesmin7%
  • PAIDASHU6%
  • susswiff5%

Demand

Black Coat Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Black Coat Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black coat hooks81K/yr
  • black hooks53K/yr
  • black door hooks21K/yr
  • black hook16K/yr
  • black wall hooks10K/yr
  • black coat hook10K/yr
  • black coat hooks wall mounted9K/yr
  • coat hooks black10K/yr
  • black door hook7K/yr
  • black metal hooks4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Coat Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.08

just not the size I needed

To small

Too big

Adhesion/Stickiness14%−0.03

Adhesive not great

Disappointing adhesive

Didn't stick

Strength13%+0.66

Not strong

Brittle

Not as sturdy

Durability12%−0.12

One of them broke after just over a year

Don't last

Fall off after a few days

Quality-Overall9%+1.13

Bad quality

Cheap crap

Poor quality screws

Love

Quality-Overall21%+1.13

Build Quality & Specs: The build quality is impressive for the price point

Amazing quality

Fair quality for the price

Strength19%+0.66

Strong hooks

Good and strong

Strong hooks

Value For Money11%+0.62

Excellent value

Good value for money

Great purchase for the price

Adhesion/Stickiness10%−0.03

Adhesion superb

sticks well

Sticks well

Advertised Vs Actual Product7%+0.68

As advertised

Better than expected

As described

Return

0.9% Return rate 65% Fixable by listing

Size-Overall57%█▇███▇

just not the size I needed

To small

Too big

Strength8%█▆▅▆▄▇

Not strong

Brittle

Not as sturdy

Quality-Overall7%▆█▅▅▆▅

Bad quality

Cheap crap

Poor quality screws

Adhesion/Stickiness6%▅▅▅▅▅█

Adhesive not great

Disappointing adhesive

Didn't stick

Functionality-Overall3%▂█▇▄▅▅

Didnt worked for me

it did not work fell off the door during the night

FAQ

Common Black Coat Hooks questions

Answered from the same tracked data.