Black Chalk Paint
FailPrices span $3.86–$16.85, mostly outside the sweet spot, so Black Chalk Paint is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £200K/yr128K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 59 sellers
Flapen Score
Black Chalk Paint against its category
The dotted line is the DIY & Tools average. Past it, Black Chalk Paint is stronger. Inside it, weaker.
Market
The Black Chalk Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Chalk Paint 128K times last year and spent an estimated £200K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £200Ka year
- Peak month
- August3.4× the quietest month
- Top search term
- blackboard paint59K searches a year
02 · Price
A sale here is worth £8.18.
Listings sell for £8.18 on average, from £3.86 to £16.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £8.18 that is £12K to £16K a year per listing.
- Average price
- £8.18under the $15 to $100 sweet spot
- Price range
- £3.86–£16.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #108 within Painting Supplies, Tools & Wall Treatments. It carries 3,370 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.6%
- Average rank
- #108in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,370per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Black Chalk Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rustins Blackboard Black Paint 250ml
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago

RUSTINS Blackboard Black Paint 1L
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago

e-concreto One Coat Blackboard Paint Black + Chalk (1000ml) | Water-based and Non-toxic | Black Chalkboard Paint
- Price
- £16.85
- Rating
- 4.7/5
- Reviews
- 4,050
- Age
- 6y ago

SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago

Rustins Blackboard Black 500ml
- Price
- £7.72
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago
Trending
estimated 90-day click momentum
Baker Ross FX512 Chalkboard Paint - Pack of 1 Arts and Craft Blackboard Paint for Chalk
- Price
- £4.11
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3y ago

Rustins Blackboard Black 500ml
- Price
- £7.72
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago

RUSTINS Blackboard Black Paint 1L
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago

SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago

151 Coatings Matt Paint 180ml Black (744007)
- Price
- £3.86
- Rating
- 4.4/5
- Reviews
- 437
- Age
- 11y ago
Newest
by launch date
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago

Baker Ross FX512 Chalkboard Paint - Pack of 1 Arts and Craft Blackboard Paint for Chalk
- Price
- £4.11
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3y ago

RUSTINS Blackboard Black 100ml
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 6y ago

e-concreto One Coat Blackboard Paint Black + Chalk (1000ml) | Water-based and Non-toxic | Black Chalkboard Paint
- Price
- £16.85
- Rating
- 4.7/5
- Reviews
- 4,050
- Age
- 6y ago

Black Board Paint School Chalk Board Matt Black 180ml New
- Price
- £4.19
- Rating
- 4.2/5
- Reviews
- 252
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
59
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
3%
- RUSTINS61%
- e-concreto9%
- SIRAMICO COATINGS9%
- RAINBOW CHALK MARKERS LTD8%
- 1516%
- Rust-Oleum4%
- Open — no brand owns it (1 brand, 3%)
Demand
Black Chalk Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 3.4×
Search terms
Top Black Chalk Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blackboard paint59K/yr
- chalkboard paint27K/yr
- chalk board paint black10K/yr
- black board paint black10K/yr
- chalk board paint8K/yr
- black board paint5K/yr
- blackboard paint small pot4K/yr
- chalkboard paint black2K/yr
- black chalkboard paint2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Chalk Paint
We read the reviews and the return reasons for every product selling here.
“it isn't durable at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Chalk Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








