black chalk paint
Skip itPrices mostly outside the sweet spot ($3.86–$16.85) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£200K£200K/yr · 128K searches
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,369.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£3.86–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black chalk paint is a £200K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black chalk paint market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £164K–£205K
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 0.6%
- Avg brand age
- 67 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
59
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
3%
- RUSTINS61%
- e-concreto9%
- SIRAMICO COATINGS9%
- RAINBOW CHALK MARKERS LTD8%
- 1516%
- Rust-Oleum4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 3.4×
Top black chalk paint search terms
- blackboard paint59K/yr
- chalkboard paint27K/yr
- chalk board paint black10K/yr
- black board paint black10K/yr
- chalk board paint8K/yr
- black board paint5K/yr
- blackboard paint small pot4K/yr
- chalkboard paint black2K/yr
- black chalkboard paint2K/yr
Top black chalk paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rustins Blackboard Black Paint 250ml
RUSTINS£5.774.6★6,462 rev
RUSTINS Blackboard Black Paint 1L
RUSTINS£11.764.6★6,462 rev
e-concreto One Coat Blackboard Paint Black + Chalk (1000ml) | Water-based and Non-toxic | Black Chalkboard Paint
e-concreto£16.854.7★4,050 rev
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
SIRAMICO COATINGS£10.744.5★67 rev
Rustins Blackboard Black 500ml
RUSTINS£7.724.6★6,462 rev
Newest
by launch dateSIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
SIRAMICO COATINGS£10.7467 rev
Baker Ross FX512 Chalkboard Paint - Pack of 1 Arts and Craft Blackboard Paint for Chalk
Baker Ross£4.112 rev
RUSTINS Blackboard Black 100ml
RUSTINS£4.446,462 rev
e-concreto One Coat Blackboard Paint Black + Chalk (1000ml) | Water-based and Non-toxic | Black Chalkboard Paint
e-concreto£16.854,050 rev
Black Board Paint School Chalk Board Matt Black 180ml New
151£4.19252 rev
Trending
90-day click momentumBaker Ross FX512 Chalkboard Paint - Pack of 1 Arts and Craft Blackboard Paint for Chalk
Baker Ross£4.114.0★
Rustins Blackboard Black 500ml
RUSTINS£7.724.6★
RUSTINS Blackboard Black Paint 1L
RUSTINS£11.764.6★
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
SIRAMICO COATINGS£10.744.5★
151 Coatings Matt Paint 180ml Black (744007)
151£3.864.4★
What buyers say about black chalk paint
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for my kitchen chalk wall”
“Perfect Blackboard Paint”
“Does the job”
“Great value”
“Great coverage and easy application”
“it dried really smooth”
“good paint”
“Right size tin for the job”
“So strong”
“Great drying time with value for money and nice appearance”
What buyers complain about
“it isn't durable at all”
“Not worth it”
Top return reasons
Common questions
- Is black chalk paint profitable to sell on Amazon United Kingdom?
- The niche generates £200K/yr across 12 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the black chalk paint niche?
- 7 brands and 59 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in black chalk paint?
- Top complaints mined from reviews: Durability, Value For Money. The return rate is 0.3%.
- When does demand for black chalk paint peak?
- Demand peaks in Aug; the busiest month runs 3.4× the quietest.
- What does it cost to enter the black chalk paint niche?
- Listings span £3.86–£16.85; the average listing price is £8.18 (sweet spot $15–$100). The average incumbent carries 3,370 reviews — the moat a new listing must climb.