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Black Chalk Paint

Fail

Prices span $3.86–$16.85, mostly outside the sweet spot, so Black Chalk Paint is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£200K/yr128K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
75%top-5 click share · 7 brands · 59 sellers

Flapen Score

Black Chalk Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Chalk Paint is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chalk Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Chalk Paint 128K times last year and spent an estimated £200K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
19.2%
Market size, estimated
£200Ka year
Peak month
August3.4× the quietest month
Top search term
blackboard paint59K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £3.86 to £16.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £8.18 that is £12K to £16K a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£3.86–£16.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #108 within Painting Supplies, Tools & Wall Treatments. It carries 3,370 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.6%
Average rank
#108in Painting Supplies, Tools & Wall Treatments
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,370per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Black Chalk Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£80K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

59

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • RUSTINS61%
  • e-concreto9%
  • SIRAMICO COATINGS9%
  • RAINBOW CHALK MARKERS LTD8%
  • 1516%
  • Rust-Oleum4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Black Chalk Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 3.4×

Search terms

Top Black Chalk Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blackboard paint59K/yr
  • chalkboard paint27K/yr
  • chalk board paint black10K/yr
  • black board paint black10K/yr
  • chalk board paint8K/yr
  • black board paint5K/yr
  • blackboard paint small pot4K/yr
  • chalkboard paint black2K/yr
  • black chalkboard paint2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Chalk Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.05

it isn't durable at all

Value For Money33%−0.01

Not worth it

Love

Quality-Overall26%+1.82

Perfect for my kitchen chalk wall

Good quality

Great product

Paint Quality20%+1.30

Perfect Blackboard Paint

Good paint covered perfectly

Good paint that goes far

Advertised Vs Actual Product18%+1.14

Does the job

Just as described, good stuff

Does what it says

Value For Money10%−0.01

Great value

Great for the price

good price

Coverage4%+0.22

Great coverage and easy application

Return

0.3% Return rate 34% Fixable by listing

Paint Quality38%▄▇▃▇▅█
Size-Overall28%█▄▅▆▂▃
Leak-Proof6%▁██▆▆▄
Product Condition4%▁▁▁▁█▁
Color4%▁▁▁▃█▁

FAQ

Common Black Chalk Paint questions

Answered from the same tracked data.