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Bitumen Paint

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 92% of clicks, so Bitumen Paint is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£233K/yr151K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
64%top-5 click share · 11 brands · 53 sellers

Flapen Score

Bitumen Paint against its category

The dotted line is the DIY & Tools average. Past it, Bitumen Paint is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bitumen Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bitumen Paint 151K times last year and spent an estimated £233K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
8.1%
Market size, estimated
£233Ka year
Peak month
April3.1× the quietest month
Top search term
bitumen paint57K searches a year

02 · Price

A sale here is worth £19.00.

Listings sell for £19.00 on average, from £7.96 to £61.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £19.00 that is £14K to £19K a year per listing.

Average price
£19.00inside the $15 to $100 sweet spot
Price range
£7.96–£61.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£19K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #21 within Building Supplies. It carries 2,371 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
20%
Out of stock, average day
3.9%
Average rank
#21in Building Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,371per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
64 months

Products

Top Bitumen Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£47K£70K£93K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

53

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

6%

  • Sika47%
  • Bond It21%
  • EDE Group14%
  • BLACK JACK6%
  • masterbitumens3%
  • NOVECRAFTO2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Bitumen Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.1×

Search terms

Top Bitumen Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bitumen paint57K/yr
  • bitumen paint for wood15K/yr
  • black jack bitumen paint21K/yr
  • blackjack paint12K/yr
  • black jack13K/yr
  • bitumen9K/yr
  • black jack paint8K/yr
  • black bitumen paint6K/yr
  • bitchamin paint black waterproof8K/yr

Reviews and returns

What reviews say buyers love and hate about Bitumen Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof22%

Delivered damaged and leaked

it had leaked

Damaged, leaking

Paint Quality11%

Unreal paint

Poor quality paint

it looked scruffy this was painted over

Value For Money6%−0.02

Expensive product

Overpriced for such a tiny amount

Absolute rubbish at a high price

Functionality-Overall6%−0.08

still didn't do the job

Wipes off. Comes off. Not fit for Bathroom purposes

Size-Overall5%+0.15

when it arrived it was tiny

It's a small pot

Yes the tin is small

Love

Quality-Overall18%+1.14

no complaints

quality product and easy to use

Excellent product

Paint Quality18%

Very easy to paint on with a little roller

Excellent paint

Paint goes on well

Advertised Vs Actual Product11%+0.16

Did the job perfect

Does what is needed to do

As described

Value For Money9%−0.02

well worth the money

Excellent price

Best value

Ease Of Use8%+1.11

So easy to apply

Easy to use

easy to use goes on smoothly

Return

0.5% Return rate 48% Fixable by listing

Size-Overall36%▇█▆▆▅▆

when it arrived it was tiny

It's a small pot

Yes the tin is small

Paint Quality28%▅▄▆█▆▆

Unreal paint

Poor quality paint

it looked scruffy this was painted over

Leak-Proof13%▇▆▅▄█▄

Delivered damaged and leaked

it had leaked

Damaged, leaking

Color7%▄▇▆▆█▇
Value For Money3%█▁▃▂▅▇

Expensive product

Overpriced for such a tiny amount

Absolute rubbish at a high price

FAQ

Common Bitumen Paint questions

Answered from the same tracked data.