bitumen paint
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£19.00avg listing price — sweet spot $15–$100
Price range
Great£7.96–£61.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Market size
Okay£233K£233K/yr · 151K searches
Review moat
Okay2,370.7avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bitumen paint is a £233K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bitumen paint market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £238K–£285K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 90%
- Out of stock
- 3.9%
- Avg brand age
- 64 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
53
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- Sika47%
- Bond It21%
- EDE Group14%
- BLACK JACK6%
- masterbitumens3%
- NOVECRAFTO2%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.8% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.1×
Top bitumen paint search terms
- bitumen paint57K/yr
- bitumen paint for wood15K/yr
- black jack bitumen paint21K/yr
- blackjack paint12K/yr
- black jack13K/yr
- bitumen9K/yr
- black jack paint8K/yr
- black bitumen paint6K/yr
- bitchamin paint black waterproof8K/yr
Top bitumen paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Everbuild Black Jack 901 Bitumen Paint Solvent Based Black 1 Litre
Sika£9.814.6★3,290 rev
Sika Black Jack 901 Bitumen Paint Solvent Based Black 5 Litre
Sika£21.284.6★3,290 rev
Bond-It Bitumen Paint - 1 litre - Solvent-bourne bituminous black paint for waterproofing & weatherproofing steelwork concrete wood asphalt & portable water tanks
Bond It£7.964.6★1,378 rev
Bond It Bitumen Paint 2.5L - Solvent-Bourne Bituminous Black Waterproof Paint Weatherproofing Steelwork Concrete Asphalt and Portable Water Tanks
EDE Group£13.504.4★121 rev
EDE Group Bond It Bitumen Paint 1L - Solvent-Bourne Bituminous Black Waterproof Paint Weatherproofing Steelwork Concrete Asphalt and Portable Water Tanks - Bitumen Paint for Wood
EDE Group£8.504.4★121 rev
Newest
by launch date
Bond It Bitumen Paint Black 5L | General Purpose Waterproof Bituminous Paint | Coating for Metal Concrete Wood & Roofing | Weatherproof & Anti-Corrosive Sealant for Outdoor Surfaces
Bond It£20.3414 rev
Bond It Bitumen Paint Black 2.5L | General Purpose Waterproof Bituminous Paint | Coating for Metal Concrete Wood & Roofing | Weatherproof & Anti-Corrosive Sealant for Outdoor Surfaces
Bond It£13.952 rev
Siramico Coatings Liquid Rubber Roof Coating | Instant Leak Seal Technology I Quick Drying One Coat Waterproofing Sealant | Black Grey & Clear (Black 500ml)
SIRAMICO COATINGS£13.93572 rev
Bond It Bitumen Paint 2.5L - Solvent-Bourne Bituminous Black Waterproof Paint Weatherproofing Steelwork Concrete Asphalt and Portable Water Tanks
EDE Group£13.50121 rev
EDE Group Bond It Bitumen Paint 1L - Solvent-Bourne Bituminous Black Waterproof Paint Weatherproofing Steelwork Concrete Asphalt and Portable Water Tanks - Bitumen Paint for Wood
EDE Group£8.50121 rev
Trending
90-day click momentum
Bartoline Bitumen Paint Black 2.5L Solvent-Based Anti-Corrosive Paint for Waterproofing Protecting Steel Iron Timber and Concrete Durable Flexible Finish
Bartoline£15.165.0★
Bond It Bitumen Paint Black 5L | General Purpose Waterproof Bituminous Paint | Coating for Metal Concrete Wood & Roofing | Weatherproof & Anti-Corrosive Sealant for Outdoor Surfaces
Bond It£20.344.7★
Bond It Bitumen Paint Black 2.5L | General Purpose Waterproof Bituminous Paint | Coating for Metal Concrete Wood & Roofing | Weatherproof & Anti-Corrosive Sealant for Outdoor Surfaces
Bond It£13.955.0★
Siramico Coatings Liquid Rubber Roof Coating | Instant Leak Seal Technology I Quick Drying One Coat Waterproofing Sealant | Black Grey & Clear (Black 500ml)
SIRAMICO COATINGS£13.934.5★
Everbuild Black Jack 901 Bitumen Paint Solvent Based Black 1 Litre
Sika£9.814.6★
What buyers say about bitumen paint
What buyers praise and complain about, mined from review topics.What buyers love
“no complaints”
“Very easy to paint on with a little roller”
“Did the job perfect”
“well worth the money”
“So easy to apply”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Great coverage”
“Excellent waterproofing, easy to apply”
“appears to have worked well”
“Ive used it to stop leaks in a truck canopy”
What buyers complain about
“Delivered damaged and leaked”
“Unreal paint”
“Expensive product”
“still didn't do the job”
“when it arrived it was tiny”
“wouldn't adhere”
“Smell revolting”
“Comparing this product is thinner which can help in application”
“Use a cheap or old brush as it cant be cleaned”
“Absolute rubbish at a high price”
Top return reasons
Common questions
- Is bitumen paint profitable to sell on Amazon United Kingdom?
- The niche generates £233K/yr across 20 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +26.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the bitumen paint niche?
- 11 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in bitumen paint?
- Top complaints mined from reviews: Leak-Proof, Paint Quality, Value For Money. The return rate is 0.5%.
- When does demand for bitumen paint peak?
- Demand peaks in Apr–May; the busiest month runs 3.1× the quietest.
- What does it cost to enter the bitumen paint niche?
- Listings span £7.96–£61.54; the average listing price is £19.00 (sweet spot $15–$100). The average incumbent carries 2,371 reviews — the moat a new listing must climb.