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Bitumen Paint

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 92% of clicks, so Bitumen Paint is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£233K/yr151K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
64%top-5 click share · 11 brands · 53 sellers

Flapen Score

Bitumen Paint against its category

The dotted line is the DIY & Tools average. Past it, Bitumen Paint is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bitumen Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bitumen Paint 151K times last year and spent an estimated £233K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
8.1%
Market size, estimated
£233Ka year
Peak month
April3.1× the quietest month
Top search term
bitumen paint57K searches a year

02 · Price

A sale here is worth £19.00.

Listings sell for £19.00 on average, from £7.96 to £61.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £19.00 that is £14K to £19K a year per listing.

Average price
£19.00inside the $15 to $100 sweet spot
Price range
£7.96–£61.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£19K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #21 within Building Supplies. It carries 2,371 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
20%
Out of stock, average day
3.9%
Average rank
#21in Building Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,371per listing
Listings tracked
20

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
64 months

Products

Top Bitumen Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£47K£70K£93K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

53

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

6%

  • Sika47%
  • Bond It21%
  • EDE Group14%
  • BLACK JACK6%
  • masterbitumens3%
  • NOVECRAFTO2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Bitumen Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.1×

Search terms

Top Bitumen Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bitumen paint57K/yr
  • bitumen paint for wood15K/yr
  • black jack bitumen paint21K/yr
  • blackjack paint12K/yr
  • black jack13K/yr
  • bitumen9K/yr
  • black jack paint8K/yr
  • black bitumen paint6K/yr
  • bitchamin paint black waterproof8K/yr

Reviews and returns

What reviews say buyers love and hate about Bitumen Paint

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“Delivered damaged and leaked”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bitumen Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data