Is bioethanol stove profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -73.6%. Flapen's verdict: Skip it (42/100).

How competitive is the bioethanol stove niche?

21 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in bioethanol stove?

Top complaints mined from reviews: Smell, Quality-Overall, Heating. The return rate is 0.4%.

When does demand for bioethanol stove peak?

Demand peaks in Feb–Sep–Oct–Nov–Dec; the busiest month runs 9.6× the quietest.

What does it cost to enter the bioethanol stove niche?

Listings span £7.69–£386.60; the average listing price is £86.80 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.

bioethanol stove

Skip it

Soft demand (-73.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£86.80

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good814.22

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad£7.69–£386.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£62K

£62K/yr · 185K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-73.6%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, bioethanol stove is a £62K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

bioethanol stove market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £130K–£174K; units × avg price
Conversion rate: 0.4%
Avg BSR: #71
Page quality: 0%
Prime: 56%
Sponsored: 81%
Out of stock: 25.3%
Avg brand age: 39 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

33%

EkoFuel23%
Green Haven22%
Warmlite10%
TXXATX4%
HEATSURE4%
RoyalFire4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -73.6% search growth over the last 90 days.

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.6×

Open Trend

Top bioethanol stove search terms

bioethanol fire indoor17K/yr -77.8%0.4% conv.
bio fuel ethanol fire indoor19K/yr -57.9%7.0% conv.
bioethanol stove27K/yr -74.9%0.0% conv.
ethanol fire indoor12K/yr -83.6%0.4% conv.
bio ethanol stove14K/yr -60.7%0.0% conv.
bio fire5K/yr -42.8%0.8% conv.
bioethanol log burner28K/yr -68.6%0.0% conv.
biofuel fireplace8K/yr -62.9%0.0% conv.
bioethanol fires7K/yr -67.3%0.0% conv.
bio ethanol fire indoor9K/yr -89.6%0.3% conv.

All search terms

Top bioethanol stove products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Green Haven Bioethanol Fuel 2L Premium Clean Burning Bio Ethanol Fireplace Fuel Smokeless Odourless Indoor Outdoor Fuel for Fire Pits Burners & Tabletop Fires (96% Purity)

Green Haven£9.554.5★3,454 rev

Warmlite Elmswell Round Contemporary Stove with Two Heat Settings Realistic LED Flame Effect 2000W Black WL46022

Warmlite£116.394.4★337 rev

EKOFUEL (6 Litre) Premium Bioethanol Fuel Bio Ethanol Liquid Fuel for Fires Pits Fireplace | High Purity Clean Burning Bio Ethanol Fuel | Indoor & Outdoor Ethanol Fuel | Bioethanol Fuel Liquid

EkoFuel£21.304.6★1,084 rev

EKOFUEL (12 x 1 Litre) Premium Bioethanol Fuel Liquid Fuel for Fires Pits Fireplace | High Purity Clean Burning Bio | Indoor & Outdoor Ethanol Fuel

EkoFuel£36.194.5★57 rev

Green Haven Bioethanol Fuel 12L Premium Clean Burning Bio Ethanol Fireplace Fuel Smokeless Odourless Indoor Outdoor Fuel for Fire Pits Burners & Tabletop Fires (96% Purity)

Green Haven£35.224.5★3,454 rev

Newest

by launch date

JHY DESIGN Black Round Large Fireplace/Firepit for Outdoor Indoor Parties

JHY DESIGN£33.186 rev

6mo ago

24PCS Ceramic Wool Sponge 120x50x5mm Table Top Bio Ethanol Fire Burner Wool Bioethanol Fire Pit Ceramic Wools for Indoor Tabletop Fireplace Accessories

NCOALE£9.129 rev

7mo ago

Black Rock Grill Bioethanol Fuel 1L Premium Liquid Fuel for Fire Pits Fireplaces Spirit Burners & Alcohol Stoves High Purity Clean Burning Eco-Friendly Ethanol for Indoor & Outdoor

Black Rock Grill£7.6924 rev

8mo ago

RoyalFire Milano 5kW Steel DEFRA Approved Multifuel Stove - High Heat Output Stylish Modern Wood & Charcoal Burning Fireplace Efficient Home Heater Durable Black Steel Construction

RoyalFire£271.225 rev

9mo ago

KAMINIO Electric Fireplace HUGO - Electric Stove with Heater 3D Flame Effect LED Mood Light Wood Storage Compartment Remote Control (Black)

KAMINIO£148.5352 rev

11mo ago

What buyers say about bioethanol stove

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent value”

Quality-Overall13%

“the build quality feels solid for the price”

Heating10%

“puts out good heat”

Fire Resistance10%

“This fire is very good”

Ease Of Use5%

“Easy to use”

Design-Overall5%

“Looks good and is a solid piece of furniture”

Advertised Vs Actual Product4%

“It does the job”

Size-Overall3%

“size, looks nice as well”

Smell2%

“Minimal odour”

Brightness/Shine/Glow2%

“Looks great, can turn brightness up and down”

What buyers complain about

Smell11%

“They all give off an odour”

Quality-Overall7%

“the quality is very bad”

Heating7%

“The only fault I find is that it blows cold air from the sides thats chilly”

Value For Money7%

“Not cheap”

Size-Overall7%

“Very small”

Flammable5%

“Burns too quickly”

Durability4%

“Broken after a month”

Noise Level4%

“although there is a slight noise”

Functionality-Overall4%

“Doesnt work”

Instructions/User Manual/Troubleshooting4%

“Before you buy however it comes with a very bad instruction manual”

Top return reasons

Size-Overall39%

Functionality-Overall11%

Defective Material/Parts5%

Flammable5%

Compatibility-Overall5%