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Bioethanol Fire

Bioethanol Fire shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 44Growth 75Conversion 18Competition 51Returns 98Price range 75Avg price 95Brand share 79Review moat 67Quality gap 37
This niche Category average

Is Bioethanol Fire profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bioethanol Fire is a £236K/yr Amazon United Kingdom market (534K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 61/100.

Bioethanol Fire: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +60.5% over the last 90 days and 1.5% of searches end in a purchase.

£236K

revenue / yr

Units sold / yr6K
Search volume / yr+60.5%534K
Conversion rate1.5%
Avg price£30.35

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers23 · 46
Top-5 product click share55%
Open market44%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement83%
New entrants (1y)11· 1 succeeded
Avg rating4.5★
Avg reviews819

Top Bioethanol Fire products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

46

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

55%

Top 20: 91%

Open market

37%

  • Generic15%
  • REALGLOW11%
  • Gonggi10%
  • Green Haven10%
  • Saker9%
  • onlyfire7%

Bioethanol Fire demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume534KCVR1.5%Products30Brands23Top 5 Brands56%OOS Rate10.0%Rating4.5★Reviews819Avg BSR#97
40K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 2.1×

Top Bioethanol Fire search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • table top fire pit96K/yr
  • tabletop fire pit35K/yr
  • table fire pit24K/yr
  • bioethanol table top fire22K/yr
  • table top fire bowl17K/yr
  • table top fire19K/yr
  • bio ethanol table top fire13K/yr
  • bioethanol fire124K/yr
  • table top bioethanol fire9K/yr
  • table fire pit ethanol8K/yr

What reviews say buyers love and hate about Bioethanol Fire

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall19%

Brilliant quality

Value For Money12%

good value

Heating9%

Nice amount of heat

Size-Overall7%

good size

Advertised Vs Actual Product5%

as advertised

What buyers complain about

65% of reviews
Value For Money10%

the more expensive

Flammable10%

burnt my hand

Smell7%

They all give off an odour

Instructions/User Manual/Troubleshooting7%

No instructions at all included

Heating7%

Not much heat

Bioethanol Fire return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Advertised Vs Actual Product
6%
3Compatibility-Overall
5%
4Heating
5%
5Quality-Overall
4%

Common Bioethanol Fire questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bioethanol Fire 61/100 on Amazon United Kingdom — Worth a look. The niche generates £236K/yr across 30 tracked products. 1 of 11 products launched in the last 360 days are still selling. Search demand moved +60.5% over the last 90 days.
Search demand for Bioethanol Fire on Amazon United Kingdom peaks in Apr–May–Dec, where the busiest month runs 2.1× the quietest.