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Bioethanol Fire

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 1.5% of searches, so Bioethanol Fire is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 2,225 DIY & Tools niches · +12 vs the category median of 49
Market size
£236K/yr534K searches / yr
90-day growth
+60.5%search demand this quarter
Competition
55%top-5 click share · 23 brands · 46 sellers

Flapen Score

Bioethanol Fire against its category

The dotted line is the DIY & Tools average. Past it, Bioethanol Fire is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bioethanol Fire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bioethanol Fire 534K times last year and spent an estimated £236K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
+60.5%
Conversion, latest week
1.5%
Market size, estimated
£236Ka year
Peak month
May2.1× the quietest month
Top search term
table top fire pit96K searches a year

02 · Price

A sale here is worth £30.35.

Listings sell for £30.35 on average, from £4.25 to £117.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £30.35 that is £3K to £8K a year per listing.

Average price
£30.35inside the $15 to $100 sweet spot
Price range
£4.25–£117.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #97 within Fireplaces, Stoves & Accessories. It carries 819 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
87%
Out of stock, average day
10.0%
Average rank
#97in Fireplaces, Stoves & Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
819per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bioethanol Fire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

46

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

55%

Top 20: 91%

Open market

37%

  • Generic15%
  • REALGLOW11%
  • Gonggi10%
  • Green Haven10%
  • Saker9%
  • onlyfire7%

Demand

Bioethanol Fire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bioethanol Fire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table top fire pit96K/yr
  • tabletop fire pit35K/yr
  • table fire pit24K/yr
  • bioethanol table top fire22K/yr
  • table top fire bowl17K/yr
  • table top fire19K/yr
  • bio ethanol table top fire13K/yr
  • bioethanol fire124K/yr
  • table top bioethanol fire9K/yr
  • table fire pit ethanol8K/yr

Reviews and returns

What reviews say buyers love and hate about Bioethanol Fire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%+0.40

the more expensive

These Trangia bottles are not cheap for what they are

Price is a little high in my opinion

Flammable10%−0.02

burnt my hand

My only negative feedback was that it seems to burn super super quickly

Bit of smoke at first

Smell7%−0.05

They all give off an odour

Knocked a star off because of the smell created when using with my trangia burner

Instructions/User Manual/Troubleshooting7%−0.07

No instructions at all included

no instructions on how to get it set up or use

I sent the seller a message as I did not receive any instructions with the fire pit on 15th March

Heating7%−0.01

Not much heat

Small compact and if it was bigger it would give off more heat

It gives little heat

Love

Quality-Overall19%+1.58

Brilliant quality

feels well made

Build quality feels solid too

Value For Money12%+0.40

good value

Great value

Very good for the price

Heating9%−0.01

Nice amount of heat

it gives off good heat

gives out nice heat would recommend it

Size-Overall7%+0.71

good size

Perfect size for a day trip

Perfect size for a little Table Top Firepit

Advertised Vs Actual Product5%−0.02

as advertised

Just what I needed

Does what it says

Return

0.4% Return rate 58% Fixable by listing

Size-Overall40%▄█▇▅█▇

think it's a bit small for that

It packs up really small into the supplied bag

Yes it's small

Advertised Vs Actual Product6%▁█▃▂▁▅

Not like the photo shown

Compatibility-Overall5%█▁▁▂▁▂
Heating5%▁▁▅▄█▁

Not much heat

Small compact and if it was bigger it would give off more heat

It gives little heat

Quality-Overall4%▁▁▆█▄▅

FAQ

Common Bioethanol Fire questions

Answered from the same tracked data.