bioethanol fire
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£30.35avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Great+60.5%90-day search growth — must beat 0% to launch
Price range
Great£4.25–£117.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good819avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£236K£236K/yr · 534K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bioethanol fire is a £236K/yr Amazon United Kingdom market (534K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bioethanol fire market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £152K–£182K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 83%
- Out of stock
- 10.0%
- Avg brand age
- 37 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
46
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
55%
Top 20: 91%
Open market
37%
- Generic15%
- REALGLOW11%
- Gonggi10%
- Green Haven10%
- Saker9%
- onlyfire7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +60.5% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 2.1×
Top bioethanol fire search terms
- table top fire pit96K/yr
- tabletop fire pit35K/yr
- table fire pit24K/yr
- bioethanol table top fire22K/yr
- table top fire bowl17K/yr
- table top fire19K/yr
- bio ethanol table top fire13K/yr
- bioethanol fire124K/yr
- table top bioethanol fire9K/yr
- table fire pit ethanol8K/yr
Top bioethanol fire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Indoor Tabletop Firepit Portable Outdoor Fire Pit with Dancing Flames Modern Design and Robust Steel Base
Generic£25.365.0★1 rev
REALGLOW Rectangular Tabletop Gas Fire Pit 10kW Outdoor Propane Patio Heater with Glass Wind Guard Lava Rocks & Hose Flexible Dual Gas Outlet Design
REALGLOW£76.364.7★20 rev
Smokeless Table Top Fire Pit 2026 Portable Tabletop Fire Pits for Garden & Outdoor Use - Stainless Steel Small Fire Bowl Camping Stove with Travel Bag Airflow Rack Fork Hook and Heat-resistant Mat
Gonggi£17.254.5★77 rev
Green Haven Bioethanol Fuel 2L Premium Clean Burning Bio Ethanol Fireplace Fuel Smokeless Odourless Indoor Outdoor Fuel for Fire Pits Burners & Tabletop Fires (96% Purity)
Green Haven£9.554.5★3,454 rev
Saker Tabletop Fire Pit 2026 Upgraded Stainless Steel Smokeless Portable Fire Pit for Camping & Campervan Outdoor Patio Use Wood or Pellet Fueled Camping Gifts for Men
Saker£24.134.4★174 rev
Newest
by launch dateREALGLOW Rectangular Tabletop Gas Fire Pit 10kW Outdoor Propane Patio Heater with Glass Wind Guard Lava Rocks & Hose Flexible Dual Gas Outlet Design
REALGLOW£76.3620 rev
Smokeless 14cm Tabletop Fire Pit Stainless Steel Smokeless Portable Stove for Camping Outdoor & Patio Wood or Pellet Fueled with Carrying Bag & two Mini Sticks (5.5Inches)
SMOOL£18.9527 rev
QDOJC Table Top Fire Pit Smokeless Tabletop Fire Pit Portable Stainless Steel Firepit for Camping Outdoor with Fireproof Mat Gloves Airflow Rack Forks Mesh and Travel Bag Wood Particles Burning
QDOJC£28.3615 rev
Indoor Tabletop Firepit Portable Outdoor Fire Pit with Dancing Flames Modern Design and Robust Steel Base
Generic£25.361 rev
JHY DESIGN Black Round Large Fireplace/Firepit for Outdoor Indoor Parties
JHY DESIGN£33.186 rev
Trending
90-day click momentum
EKOFUEL (2 x 1 Litre) Premium Bioethanol Fuel Liquid Fuel for Fires Pits Fireplace | High Purity Clean Burning Bio| Indoor & Outdoor Ethanol Fuel
EkoFuel£10.684.8★
BALI OUTDOORS Smokeless Tabletop Fire Pit Portable Black Fire Pits for Wood or Pellets with Stove Rack and Storage Bag for Garden Patio Camping and Campervan
BALI OUTDOORS£29.594.5★
QDOJC Table Top Fire Pit Smokeless Tabletop Fire Pit Portable Stainless Steel Firepit for Camping Outdoor with Fireproof Mat Gloves Airflow Rack Forks Mesh and Travel Bag Wood Particles Burning
QDOJC£28.364.8★
EKOFUEL (4 Litre) Premium Bioethanol Fuel Bio Ethanol Liquid Fuel for Fires Pits Fireplace | High Purity Clean Burning Bio Ethanol Fuel | Indoor & Outdoor Ethanol Fuel | Bioethanol Fuel Liquid
EkoFuel£16.874.6★
Black Rock Grill Bioethanol Fuel 1L Premium Liquid Fuel for Fire Pits Fireplaces Spirit Burners & Alcohol Stoves High Purity Clean Burning Eco-Friendly Ethanol for Indoor & Outdoor
Black Rock Grill£7.694.8★
What buyers say about bioethanol fire
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“good value”
“Nice amount of heat”
“good size”
“as advertised”
“Impressive Design”
“great for fire pits”
“Airflow is clean”
“easy to use”
“Its really simple to build and install”
What buyers complain about
“the more expensive”
“burnt my hand”
“They all give off an odour”
“No instructions at all included”
“Not much heat”
“Don't expect it to last long”
“Not like the photo shown”
“Load of rubbish”
“think it's a bit small for that”
“the grate has disintegrated due to poor quality materials”
Top return reasons
Common questions
- Is bioethanol fire profitable to sell on Amazon United Kingdom?
- The niche generates £236K/yr across 30 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +60.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bioethanol fire niche?
- 23 brands and 46 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in bioethanol fire?
- Top complaints mined from reviews: Value For Money, Flammable, Smell. The return rate is 0.4%.
- When does demand for bioethanol fire peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bioethanol fire niche?
- Listings span £4.25–£117.43; the average listing price is £30.35 (sweet spot $15–$100). The average incumbent carries 819 reviews — the moat a new listing must climb.