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Bidet

Maybe

Products sell for $21.65 on average, inside the sweet spot. But demand is soft, at -4.0% this quarter, so Bidet is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£835K/yr1.3M searches / yr
90-day growth
-4.0%search demand this quarter
Competition
46%top-5 click share · 30 brands · 41 sellers

Flapen Score

Bidet against its category

The dotted line is the DIY & Tools average. Past it, Bidet is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bidet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bidet 1.3M times last year and spent an estimated £835K. The top 5 brands take 57% of clicks. Demand peaks in Feb. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £835K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.0%
Market size, estimated
£835Ka year
Peak month
February1.9× the quietest month
Top search term
bidet334K searches a year

02 · Price

A sale here is worth £21.65.

Listings sell for £21.65 on average, from £5.83 to £45.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £21.65 that is £11K to £16K a year per listing.

Average price
£21.65inside the $15 to $100 sweet spot
Price range
£5.83–£45.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #30 within Kitchen & Bath Fixtures. It carries 1,785 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#30in Kitchen & Bath Fixtures
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,785per listing
Listings tracked
41

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bidet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£67K£100K£134K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

41

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

46%

Top 20: 78%

Open market

38%

  • SAMODRA19%
  • WEIDMAX14%
  • RUFCRIL13%
  • xocome7%
  • ZEY LUXE5%
  • HappyPo4%

Demand

Bidet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Bidet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bidet334K/yr
  • portable bidet284K/yr
  • bidet attachment for toilet uk174K/yr
  • bidet sprayer97K/yr
  • muslim shower for toilet60K/yr
  • portable bidet for toilet uk40K/yr
  • travel bidet32K/yr
  • toilet bidet35K/yr
  • bidet spray32K/yr
  • bidet portable26K/yr

Reviews and returns

What reviews say buyers love and hate about Bidet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof19%

it started leaking

LEAKED

leaks

Quality-Overall8%+0.90

Extremely low quality

Not a good quality

disappointing quality control

Durability6%−0.07

Can't comment on durability

Didn't last

Broken after 2 months of use

Size-Overall5%

it does not fit at all

Small

Its kinda short

Ease Of Use4%+1.16

Not suitable for use

its very difficult to use

tricky to use

Love

Quality-Overall19%+0.90

Amazing quality

with solid build quality

the build quality is superb

Ease Of Use13%+1.16

Easy to use

Easy to hold

Very handy

Assembly/Installation6%+0.52

yet easy to assemble quickly

Easy install

Assembly and storage are simple, making it very portable

Spray/Flow6%

Strong water flow

Great product with a good spray

Strong effective spray

Ease Of Cleaning5%+0.39

It provides a level of cleanliness

Keeps you clean and fresh

easy to clean

Return

4.2% Return rate 37% Fixable by listing

Size-Overall30%▇▇█▆█▇

it does not fit at all

Small

Its kinda short

Compatibility-Overall19%█▇▇█▇▇
Leak-Proof15%███▅▆▇

it started leaking

LEAKED

leaks

Functionality-Overall6%▅▅▄█▇▆

Malfunctioning

Doesnt work

Does not work properly

Quality-Overall5%▅▃▅▃█▄

Extremely low quality

Not a good quality

disappointing quality control

FAQ

Common Bidet questions

Answered from the same tracked data.