Beware of the Dog Sign

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

+23.2%

Conversion, latest week

5.8%

Market size, estimated

£71Ka year

Peak month

August1.9× the quietest month

Top search term

beware of the dog sign75K searches a year

Listings sell for £6.78 on average, from £1.95 to £14.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.78 that is £678 to £2K a year per listing.

Average price

£6.78under the $15 to $100 sweet spot

Price range

£1.95–£14.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£678–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #980 within Safety & Security. It carries 190 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

89%

Out of stock, average day

8.4%

Average rank

#980in Safety & Security

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

190per listing

Listings tracked

57

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months