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Best Home Cctv System

Fail

Buyers convert on only 0.6% of searches, so Best Home Cctv System is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£612K/yr630K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
41%top-5 click share · 17 brands · 29 sellers

Flapen Score

Best Home Cctv System against its category

The dotted line is the DIY & Tools average. Past it, Best Home Cctv System is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Home Cctv System market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Best Home Cctv System 630K times last year and spent an estimated £612K. The top 5 brands take 71% of clicks. Demand peaks in Apr–Jun–Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £612K a year.

Searches, last 12 months
630K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
0.6%
Market size, estimated
£612Ka year
Peak month
July5.8× the quietest month
Top search term
cctv camera systems369K searches a year

02 · Price

A sale here is worth £151.85.

Listings sell for £151.85 on average, from £20.08 to £431.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £151.85 that is £0 to £15K a year per listing.

Average price
£151.85above the $15 to $100 sweet spot
Price range
£20.08–£431.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£15K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #42 within Safety & Security. It carries 2,591 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#42in Safety & Security
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,591per listing
Listings tracked
42

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Best Home Cctv System products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

29

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

18%

  • Hiseeu17%
  • Jennov15%
  • ANNKE15%
  • Reolink13%
  • ZOSI11%
  • SANSCO11%
  • Open — no brand owns it (11 brands, 18%)

Demand

Best Home Cctv System search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.8×

Search terms

Top Best Home Cctv System search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cctv camera systems369K/yr
  • cctv system23K/yr
  • poe cctv camera systems15K/yr
  • cctv camera systems outdoor12K/yr
  • 4k cctv12K/yr
  • best home cctv system22K/yr
  • poe cctv12K/yr
  • security camera system11K/yr
  • nvr cctv camera systems10K/yr
  • wired cctv camera8K/yr

Reviews and returns

What reviews say buyers love and hate about Best Home Cctv System

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Camera Quality14%+0.71

Rubbish camera

360 camera lag time issue

Worst of all their cameras

Connectivity-Overall13%−0.08

Will not connect to app

Didn't work couldn't connect to

still cant connect

Functionality-Overall12%−0.13

Didnt work

It wouldn't turn

Unreliable, limited functionality

Durability11%−0.09

then stopped working properly

Fails within a year

Failed after 11 months

Quality-Overall5%+0.77

Very poor quality

Really poor quality interface

However, I was disappointed with the camera quality

Love

Camera Quality22%+0.71

Best camera

Good camera for the price

Great camera with great features

Quality-Overall14%+0.77

Good quality system

the build quality feels robust

Better quality

Value For Money11%+0.62

excellent kit for the price

Excellent value for money

value for money

Assembly/Installation11%+0.53

Easy to assemble

Ease of installation

so easy to install

Night Vision7%+0.78

The night vision is spot on and clear

GREAT NIGHT VISION

Clear picture and good night vision

Return

3.0% Return rate 12% Fixable by listing

Connectivity-Overall24%▅█▇▇▇▆

Will not connect to app

Didn't work couldn't connect to

still cant connect

Functionality-Overall14%█▅▄▆▆▆

Didnt work

It wouldn't turn

Unreliable, limited functionality

Compatibility-Overall14%█▆▅▅▆▅
Size-Overall7%▄▅▆▅▅█
Camera Quality7%▅█▅██▆

Rubbish camera

360 camera lag time issue

Worst of all their cameras

FAQ

Common Best Home Cctv System questions

Answered from the same tracked data.