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Bell

Fail

The top 5 products take 77% of clicks, so Bell is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£402K/yr447K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
77%top-5 click share · 14 brands · 51 sellers

Flapen Score

Bell against its category

The dotted line is the DIY & Tools average. Past it, Bell is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bell 447K times last year and spent an estimated £402K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £402K a year.

Searches, last 12 months
447K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
10.5%
Market size, estimated
£402Ka year
Peak month
December2.1× the quietest month
Top search term
bell184K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £4.04 to £24.07. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £8.54 that is £17K to £21K a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£4.04–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£17K–£21K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #205 within Safety & Security. It carries 985 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#205in Safety & Security
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
985per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£40K£80K£121K£161K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

51

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • Beau's Bells27%
  • BELL'S26%
  • NAEEM SONS21%
  • ASelected7%
  • HAADI4%
  • Bells3%
  • Open — no brand owns it (8 brands, 13%)

Demand

Bell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bell184K/yr
  • bells84K/yr
  • bells whisky 1 litre bottles49K/yr
  • hand bell26K/yr
  • bells whisky21K/yr
  • service bell16K/yr
  • small bell13K/yr
  • desk bell9K/yr
  • reception bell9K/yr
  • call bell7K/yr

Reviews and returns

What reviews say buyers love and hate about Bell

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.07

They look much larger

Too small

Our cat is quite a small. albeit fully grown

Quality-Overall13%−0.08

Cheap tat don't bother

Not great quality

The quality has dropped significantly

Taste-Overall9%−0.06

I used to drink this years ago; maybe, being an awful lot older, my taste has changed

this time the taste is really off and strange

Strength8%−0.01

Disappointing and flimsy

Did the job a bit flimsy

Charging6%−0.03

Outrageous they charge so much for something that costs pennies to manufacture

Love

Value For Money18%+1.47

Good value for money

Worth it

Good Value

Quality-Overall16%−0.08

Good quality little bell

GOOD SOLID PRODUCT

Excellent quality

Advertised Vs Actual Product16%+1.09

just what I wanted

Does the job

Does what it needs to do

Taste-Overall8%−0.06

Good whiskey

Bells always tastes the same

taste is great too

Alcohol Flavor8%+0.67

Great Whiskey at an even better price

Good whiskey

Its whisky and a decent dram

Return

0.2% Return rate 59% Fixable by listing

Size-Overall59%▇▇▅▄█▆

They look much larger

Too small

Our cat is quite a small. albeit fully grown

Noise Level16%▇▅██▄▄

the sound they make is more of a dull thud than a clear ring

Loud Ding

Defective Material/Parts9%▅▁▂▁▃█
Quality-Overall7%▁█▅▇▁▄

Cheap tat don't bother

Not great quality

The quality has dropped significantly

Functionality-Overall3%▁▁▁█▅▁

Not working

FAQ

Common Bell questions

Answered from the same tracked data.