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Beige Wallpaper

Fail

Shoppers spend only $20K a year here, so Beige Wallpaper is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£20K/yr387K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
31%top-5 click share · 30 brands · 38 sellers

Flapen Score

Beige Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Beige Wallpaper is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beige Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beige Wallpaper 387K times last year and spent an estimated £20K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
0.6%
Market size, estimated
£20Ka year
Peak month
February2.4× the quietest month
Top search term
beige wallpaper130K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £4.12 to £20.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.55 that is £0 to £855 a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£4.12–£20.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£855
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #665 within Painting Supplies, Tools & Wall Treatments. It carries 216 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
43%
Out of stock, average day
11.6%
Average rank
#665in Painting Supplies, Tools & Wall Treatments
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Beige Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£391£781£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

38

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

31%

Top 20: 68%

Open market

37%

  • Trafagala15%
  • Muriva13%
  • CROWN10%
  • Anttyscar10%
  • SOPHIE LAURENCE8%
  • Fine Decor7%

Demand

Beige Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Beige Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beige wallpaper130K/yr
  • cream wallpaper87K/yr
  • neutral wallpaper29K/yr
  • cream and gold wallpaper25K/yr
  • cream wallpaper for living room24K/yr
  • taupe wallpaper17K/yr
  • wallpaper beige15K/yr
  • beige wallpaper for living room13K/yr
  • natural wallpaper12K/yr
  • cream wallpaper for bedroom13K/yr

Reviews and returns

What reviews say buyers love and hate about Beige Wallpaper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color21%−0.15

I think I ordered the wrong color

which makes it dark

Color is a little darker to picture

Thickness18%−0.13

a little thin

The wallpaper is very thin

The paper is very thin

Quality-Overall16%+1.11

Absolute rubbish

Poor Quality

Rubbish

Value For Money6%+1.70

Cheap

someone had said that it was cheaper on Amazon

Its was cost almost £50

Thin6%−0.06

Very thin

Very thin cheap

Love

Quality-Overall28%+1.11

Excellent quality

good quality and easy to put up

great quality paper

Value For Money24%+1.70

Excellent value

Excellent value for money

Decent price

Ease Of Use15%+1.18

Easy to put on

Easy to hang

Easy to put on

Assembly/Installation6%+0.21

Easy to hang

Easy to put on

Easy to put up

Thickness5%−0.13

thickness doesnt rip when putting it on

the vinyl is thick enough that I am sure it will be quite durable

Thickness is good

Return

0.6% Return rate 79% Fixable by listing

Color49%█▆███▇

I think I ordered the wrong color

which makes it dark

Color is a little darker to picture

Advertised Vs Actual Product13%▆▇▇▄▄█

Item description wrong

Misleading Advert

Item not as described

Size-Overall11%▃█▇▄▆▆
Quality-Overall5%▅▄█▄▆▅

Absolute rubbish

Poor Quality

Rubbish

Adhesion/Stickiness4%█▅▃▄▂▂

Doesnt even stick on the surface

yes it's sticky

FAQ

Common Beige Wallpaper questions

Answered from the same tracked data.