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Beavertown

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 99% of clicks, so Beavertown is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£98K/yr95K searches / yr
90-day growth
+41.7%search demand this quarter
Competition
71%top-5 click share · 6 brands · 43 sellers

Flapen Score

Beavertown against its category

The dotted line is the DIY & Tools average. Past it, Beavertown is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beavertown market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beavertown 95K times last year and spent an estimated £98K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+41.7%
Conversion, latest week
5.1%
Market size, estimated
£98Ka year
Peak month
December6.8× the quietest month
Top search term
beavertown26K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £3.75 to £48.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £20.09 that is £2K to £5K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£3.75–£48.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #436 within Painting Supplies, Tools & Wall Treatments. It carries 62 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
56%
Out of stock, average day
5.6%
Average rank
#436in Painting Supplies, Tools & Wall Treatments
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Beavertown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£29K£39K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Beavertown76%
  • Beer Hunter9%
  • SERIOUS PIG6%
  • PDL4%
  • BEAMS INTERNATIONAL4%
  • Laurie's Pub and Bar Accessories1%

Demand

Beavertown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Beavertown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beavertown26K/yr
  • neck oil beer24K/yr
  • neck oil18K/yr
  • beavertown gift set13K/yr
  • beavertown neck oil5K/yr
  • neck oil beer gift set5K/yr
  • beavertown beer3K/yr

Reviews and returns

What reviews say buyers love and hate about Beavertown

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Gifting Purpose88%0.00

Gift

Great gift for Fathers Day

Fabulous birthday gift for my hubby

Value For Money13%

Great product at a good price

Return

0.4% Return rate 50% Fixable by listing

Size-Overall50%▁▁▁█▁▁
Design-Overall50%▁▁▁█▁▁

FAQ

Common Beavertown questions

Answered from the same tracked data.