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Beavertown

Beavertown shows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 24Growth 64Conversion 59Competition 24Returns 98Price range 75Avg price 88Brand share 4Review moat 97Quality gap 37
This niche Category average

Is Beavertown profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beavertown is a £98K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Beavertown: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +41.7% over the last 90 days and 5.1% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr5K
Search volume / yr+41.7%95K
Conversion rate5.1%
Avg price£20.09

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 43
Top-5 product click share71%
Open market1%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement22%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews62

Top Beavertown products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£20K£29K£39K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Beavertown76%
  • Beer Hunter9%
  • SERIOUS PIG6%
  • PDL4%
  • BEAMS INTERNATIONAL4%
  • Laurie's Pub and Bar Accessories1%

Beavertown demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR5.1%Products18Brands6Top 5 Brands99%OOS Rate5.6%Rating4.5★Reviews62Avg BSR#436
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Top Beavertown search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beavertown26K/yr
  • neck oil beer24K/yr
  • neck oil18K/yr
  • beavertown gift set13K/yr
  • beavertown neck oil5K/yr
  • neck oil beer gift set5K/yr
  • beavertown beer3K/yr

What reviews say buyers love and hate about Beavertown

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Gifting Purpose88%

Gift

Value For Money13%

Great product at a good price

Beavertown return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Design-Overall
50%

Common Beavertown questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beavertown 50/100 on Amazon United Kingdom — Worth a look. The niche generates £98K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +41.7% over the last 90 days.
Search demand for Beavertown on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.8× the quietest.