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Bbq Coal

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $58K a year here, so Bbq Coal is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 3% of 2,225 DIY & Tools niches · +15 vs the category median of 49
Market size
£58K/yr58K searches / yr
90-day growth
+265.8%search demand this quarter
Competition
51%top-5 click share · 17 brands · 50 sellers

Flapen Score

Bbq Coal against its category

The dotted line is the DIY & Tools average. Past it, Bbq Coal is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Coal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Coal 58K times last year and spent an estimated £58K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +265.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+265.8%
Conversion, latest week
7.2%
Market size, estimated
£58Ka year
Peak month
May11.8× the quietest month
Top search term
bbq coal43K searches a year

02 · Price

A sale here is worth £13.90.

Listings sell for £13.90 on average, from £4.57 to £28.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.90 that is £1K to £3K a year per listing.

Average price
£13.90under the $15 to $100 sweet spot
Price range
£4.57–£28.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #25 within Fireplaces, Stoves & Accessories. It carries 1,311 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
31%
Out of stock, average day
2.9%
Average rank
#25in Fireplaces, Stoves & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,311per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bbq Coal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

50

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

23%

  • Big K24%
  • GardenCo21%
  • Green Olive Firewood Company9%
  • Topline9%
  • Saras Flavours of Asia7%
  • Generic7%

Demand

Bbq Coal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.8×

Reviews and returns

What reviews say buyers love and hate about Bbq Coal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.03

Not restaurant quality

Poor quality

They should have better quality control

Size-Overall15%−0.06

small

Small chunks

Bag was a lot bigger than i expected

Flammable13%−0.12

Sparks alot

I'm genuinely concerned I'm going to catch fire

It burns

Heating13%−0.04

burn hot also

gets really hot

Very little heat

Value For Money12%+1.59

Not worth the price

I don't recommend for the price

Overpriced

Love

Quality-Overall24%−0.03

Excellent product

Good quality charcoal

Quality product an great delivery time

Value For Money21%+1.59

Good buy

worth it

Excellent value for money

Size-Overall8%−0.06

Good size

When the pieces are large enough its one of the best

good mix of sizes with some nice large pieces

Ease Of Use8%+1.33

Easy to use

Easy to light bbq coal

Easy to light

Heating8%−0.04

Good Heat Output

Very good, stay hot for ages

gave nice even heat

Return

0.0% Return rate 34% Fixable by listing

Size-Overall23%▁▁█▇█▄

small

Small chunks

Bag was a lot bigger than i expected

Quality-Overall17%▁▇▄█▄▁

Not restaurant quality

Poor quality

They should have better quality control

Value For Money10%▁▇▁▃▁█

Not worth the price

I don't recommend for the price

Overpriced

Flammable6%▁▁▇▃▁█

Sparks alot

I'm genuinely concerned I'm going to catch fire

It burns

Weight Heavy5%▁▁▁▁▆█

FAQ

Common Bbq Coal questions

Answered from the same tracked data.