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Bathroom Wallpaper

Fail

Shoppers spend an estimated $16K a year here, so Bathroom Wallpaper is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£16K/yr497K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
35%top-5 click share · 26 brands · 42 sellers

Flapen Score

Bathroom Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Bathroom Wallpaper is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Wallpaper 497K times last year and spent an estimated £16K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
0.3%
Market size, estimated
£16Ka year
Peak month
September2.2× the quietest month
Top search term
kitchen wallpapers146K searches a year

02 · Price

A sale here is worth £9.85.

Listings sell for £9.85 on average, from £4.05 to £29.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.85 that is £0 to £985 a year per listing.

Average price
£9.85under the $15 to $100 sweet spot
Price range
£4.05–£29.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£985
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #533 within Painting Supplies, Tools & Wall Treatments. It carries 909 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
46%
Out of stock, average day
2.0%
Average rank
#533in Painting Supplies, Tools & Wall Treatments
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
909per listing
Listings tracked
52

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bathroom Wallpaper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£485£969£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

42

Est. top-5 brand share

65%

Top 20: 96%

Est. top-5 click share

35%

Top 20: 75%

Open market

30%

  • YöL25%
  • Contour15%
  • CROWN9%
  • Hode9%
  • Fine Decor8%
  • Arthouse4%

Demand

Bathroom Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Bathroom Wallpaper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kitchen wallpapers146K/yr
  • kitchen wallpaper129K/yr
  • wallpaper for kitchen31K/yr
  • kitchen. wallpaper17K/yr
  • kitchen wallpapers washable22K/yr
  • kitchen wall paper17K/yr
  • wallpaper kitchen15K/yr
  • bathroom waterproof wallpaper15K/yr
  • waterproof bathroom wallpaper12K/yr
  • washable kitchen wallpaper14K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Wallpaper

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Very disappointed with the quality control of this item”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bathroom Wallpaper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data