Bathroom Wallpaper
FailShoppers spend an estimated $16K a year here, so Bathroom Wallpaper is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £16K/yr497K searches / yr
- 90-day growth
- -32.4%search demand this quarter
- Competition
- 35%top-5 click share · 26 brands · 42 sellers
Flapen Score
Bathroom Wallpaper against its category
The dotted line is the DIY & Tools average. Past it, Bathroom Wallpaper is stronger. Inside it, weaker.
Market
The Bathroom Wallpaper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bathroom Wallpaper 497K times last year and spent an estimated £16K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 497K
- Growth, 90 days vs prior 90
- -32.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £16Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- kitchen wallpapers146K searches a year
02 · Price
A sale here is worth £9.85.
Listings sell for £9.85 on average, from £4.05 to £29.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.85 that is £0 to £985 a year per listing.
- Average price
- £9.85under the $15 to $100 sweet spot
- Price range
- £4.05–£29.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£985
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #533 within Painting Supplies, Tools & Wall Treatments. It carries 909 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 46%
- Out of stock, average day
- 2.0%
- Average rank
- #533in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 909per listing
- Listings tracked
- 52
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bathroom Wallpaper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Contour Framed Quotes Black/White Heavy Weight Vinyl Wallpaper | Paste the Wall | Black Typography | Eco-Friendly
- Price
- £15.16
- Rating
- 4.7/5
- Reviews
- 253
- Age
- 7y ago

YöL Grey Red Coffee Cup Wallpaper Typography Kitchen Textured Paste Wall Vinyl P+S
- Price
- £13.51
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 8y ago

Crown M1511 Metro Brick Marble Charcoal
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 330
- Age
- 7y ago

BHF FD41719 Love Your Home Wallpaper - Blue/White (1-Piece)
- Price
- £8.55
- Rating
- 4.8/5
- Reviews
- 386
- Age
- 9y ago

Contour Cafe Culture Kitchen Grey/White Tiled Washable Typography Wallpaper | Paste the Wall | Grey Tile | Eco-Friendly
- Price
- £14.07
- Rating
- 4.6/5
- Reviews
- 361
- Age
- 14y ago
Trending
estimated 90-day click momentum
Camiraft Bathroom Wallpaper Waterproof 2.3mm Thick White Marble Self Adhesive Wallpaper 3mx40cm Thermal Insulated Waterproof Damp-Proof Wall Covering for Bad Cold Walls (1 Rolls=1.2m)
- Price
- £4.05
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago

Beaded Wood Panel Sage Green Wallpaper - Modern Realistic Contemporary Trendy - Stylish Feature Wall
- Price
- £10.57
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 1y ago

Swehooirt Self Adhesive Thermal Wallpaper 2.3mm Thick White Marble Vinyl Peel and Stick Wallpaper for Bad Cold Walls Insulating Wall Covering Roll Waterproof Damp Proof Kitchen Bathroom
- Price
- £5.75
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 7mo ago

Cathpetic Grey Wallpaper Textured with Irregular Feature Mix Plain Wallpaper Decorative Luxury Wall Paper Roll for Living Room Bedroom Kitchen Front Room 1 Roll=5m
- Price
- £4.06
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 6mo ago

Grey Brick Effect Wallpaper Peel and Stick Wallpaper Vinyl Wrap for Wall
- Price
- £6.24
- Rating
- 3.9/5
- Reviews
- 331
- Age
- 2y ago
Newest
by launch date
Camiraft Bathroom Wallpaper Waterproof 2.3mm Thick White Marble Self Adhesive Wallpaper 3mx40cm Thermal Insulated Waterproof Damp-Proof Wall Covering for Bad Cold Walls (1 Rolls=1.2m)
- Price
- £4.05
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago

Cathpetic Grey Wallpaper Textured with Irregular Feature Mix Plain Wallpaper Decorative Luxury Wall Paper Roll for Living Room Bedroom Kitchen Front Room 1 Roll=5m
- Price
- £4.06
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 6mo ago

Swehooirt Self Adhesive Thermal Wallpaper 2.3mm Thick White Marble Vinyl Peel and Stick Wallpaper for Bad Cold Walls Insulating Wall Covering Roll Waterproof Damp Proof Kitchen Bathroom
- Price
- £5.75
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 7mo ago

Baketron Concrete Effect Wallpaper Metallic Silver Grey Cement Textured Wallpaper Feature Neutral Retro Decorative Luxury Wall Paper Roll Living Room Hallway Bedroom Kitchen Wall Paper for Adults
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 1y ago

myforHD Stone Brick Wallpaper Peel and Stick 3D Effect Blocks Vintage Brick Faux Textured Self-Adhesive Wallpaper Kitchen Cabinets Backsplash Fireplace Laundry Room Accent Wall Decor
- Price
- £4.96
- Rating
- 4.0/5
- Reviews
- 96
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
42
Est. top-5 brand share
65%
Top 20: 96%
Est. top-5 click share
35%
Top 20: 75%
Open market
30%
- YöL25%
- Contour15%
- CROWN9%
- Hode9%
- Fine Decor8%
- Arthouse4%
Demand
Bathroom Wallpaper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Search terms
Top Bathroom Wallpaper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen wallpapers146K/yr
- kitchen wallpaper129K/yr
- wallpaper for kitchen31K/yr
- kitchen. wallpaper17K/yr
- kitchen wallpapers washable22K/yr
- kitchen wall paper17K/yr
- wallpaper kitchen15K/yr
- bathroom waterproof wallpaper15K/yr
- waterproof bathroom wallpaper12K/yr
- washable kitchen wallpaper14K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Wallpaper
We read the reviews and the return reasons for every product selling here.
“Very disappointed with the quality control of this item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Wallpaper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








