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Bathroom Night Light

soft demand (-25.4% this quarter) — Bathroom Night Light doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 14Growth 12Conversion 24Competition 65Returns 67Price range 69Avg price 95Brand share 35Review moat 46Quality gap 58
This niche Category average

Is Bathroom Night Light profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bathroom Night Light is a £58K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Bathroom Night Light: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.4% over the last 90 days and 1.9% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr3K
Search volume / yr-25.4%79K
Conversion rate1.9%
Avg price£37.46

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers17 · 50
Top-5 product click share46%
Open market16%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement65%
New entrants (1y)6· 4 succeeded
Avg rating4.4★
Avg reviews1,900

Top Bathroom Night Light products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

50

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

14%

  • eufy Security66%
  • AUVON6%
  • Lyridz5%
  • YELKO4%
  • Kintion2%
  • HOTUT2%
  • Open — no brand owns it (11 brands, 14%)

Bathroom Night Light demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR1.9%Products31Brands17Top 5 Brands84%OOS Rate14.3%Rating4.4★Reviews1,900Avg BSR#329
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Bathroom Night Light search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bathroom night light21K/yr
  • eufy light17K/yr
  • eufy lights12K/yr
  • eufy light camera6K/yr
  • eufy wall light camera4K/yr
  • bathroom night light motion sensor8K/yr
  • eufy security light4K/yr
  • eufy lights outdoor4K/yr
  • eufy outdoor light2K/yr

What reviews say buyers love and hate about Bathroom Night Light

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Brightness/Shine/Glow25%

Adjustable brightness

Quality-Overall11%

Good quality lights at a reasonable ptice

Charging9%

holds charge really well

Value For Money8%

Good value

Camera Quality6%

Camera is good

What buyers complain about

63% of reviews
Charging14%

simply does not hold charge

Durability8%

Stopped working after first use

Connectivity-Overall7%

Connection issues

Size-Overall6%

Not fit for purpose

Functionality-Overall6%

Doesnt work

Bathroom Night Light return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
14%
2Connectivity-Overall
13%
3Size-Overall
13%
4Brightness/Shine/Glow
12%
5Compatibility-Overall
9%

Common Bathroom Night Light questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bathroom Night Light 43/100 on Amazon United Kingdom — Skip it. The niche generates £58K/yr across 31 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -25.4% over the last 90 days.
Search demand for Bathroom Night Light on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.