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Bathroom Night Light

Fail

Demand is soft, at -25.4% this quarter, so Bathroom Night Light is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£58K/yr79K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
46%top-5 click share · 17 brands · 50 sellers

Flapen Score

Bathroom Night Light against its category

The dotted line is the DIY & Tools average. Past it, Bathroom Night Light is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Night Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Night Light 79K times last year and spent an estimated £58K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
1.9%
Market size, estimated
£58Ka year
Peak month
November3.3× the quietest month
Top search term
bathroom night light21K searches a year

02 · Price

A sale here is worth £37.46.

Listings sell for £37.46 on average, from £5.58 to £128.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £37.46 that is £0 to £4K a year per listing.

Average price
£37.46inside the $15 to $100 sweet spot
Price range
£5.58–£128.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #329 within Safety & Security. It carries 1,900 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
97%
Out of stock, average day
14.3%
Average rank
#329in Safety & Security
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,900per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bathroom Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

50

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

14%

  • eufy Security66%
  • AUVON6%
  • Lyridz5%
  • YELKO4%
  • Kintion2%
  • HOTUT2%
  • Open — no brand owns it (11 brands, 14%)

Demand

Bathroom Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Bathroom Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom night light21K/yr
  • eufy light17K/yr
  • eufy lights12K/yr
  • eufy light camera6K/yr
  • eufy wall light camera4K/yr
  • bathroom night light motion sensor8K/yr
  • eufy security light4K/yr
  • eufy lights outdoor4K/yr
  • eufy outdoor light2K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Night Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging14%−0.09

simply does not hold charge

Doesnt charge

Stopped charging

Durability8%−0.08

Stopped working after first use

Broken after a few months

Don't last

Connectivity-Overall7%−0.04

Connection issues

This one is so slow to connect, if it does, to be unusable

then says connection failed

Size-Overall6%

Not fit for purpose

To small

Larger than expected

Functionality-Overall6%−0.06

Doesnt work

Stops working

However it didnt work properly

Love

Brightness/Shine/Glow25%+2.26

Adjustable brightness

Bright light

They are bright

Quality-Overall11%

Good quality lights at a reasonable ptice

Decent quality

Excellent build quality

Charging9%−0.09

holds charge really well

quick charging

Easy to charge

Value For Money8%+0.38

Good value

Amazing Value

Excellent value

Camera Quality6%+0.29

Camera is good

Good camera for the price

Brilliant camera easy to set up and works well

Return

2.3% Return rate 18% Fixable by listing

Functionality-Overall14%▇▇▄██▇

Doesnt work

Stops working

However it didnt work properly

Connectivity-Overall13%▃▅▆▆██

Connection issues

This one is so slow to connect, if it does, to be unusable

then says connection failed

Size-Overall13%▇█▆█▅▅

Not fit for purpose

To small

Larger than expected

Brightness/Shine/Glow12%█▆█▃▄▄

Not bright enough

the bulb is too bright

Very very dim

Compatibility-Overall9%▇▅▆▆█▆

Couldn't pair with App

Compatibility issues when connecting to homebase

NOT compatible with Homebase 2

FAQ

Common Bathroom Night Light questions

Answered from the same tracked data.