bathroom night light
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£37.46avg listing price — sweet spot $15–$100
Price range
Good£5.58–£128.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,900.1avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£58K£58K/yr · 79K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bathroom night light is a £58K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bathroom night light market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £75K–£94K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 65%
- Out of stock
- 14.3%
- Avg brand age
- 24 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
50
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
14%
- eufy Security66%
- AUVON6%
- Lyridz5%
- YELKO4%
- Kintion2%
- HOTUT2%
- Open — no brand owns it (11 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -25.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top bathroom night light search terms
- bathroom night light21K/yr
- eufy light17K/yr
- eufy lights12K/yr
- eufy light camera6K/yr
- eufy wall light camera4K/yr
- bathroom night light motion sensor8K/yr
- eufy security light4K/yr
- eufy lights outdoor4K/yr
- eufy outdoor light2K/yr
Top bathroom night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eufy Security Solar Wall Light Cam S120 Solar Security Camera Outdoor Wireless 1080P Camera Forever Power Motion Activated Light AI Detection IP65 Waterproof Spotlight No Monthly Fee
eufy Security£56.364.2★1,239 rev
eufy Security Wired Wall Light Cam S100 Security Camera Outdoor 2K Camera with 1200 Lumen Light Color Night Vision Motion Activated Light AI Smart Detection IP65 Waterproof 1 Pack
eufy Security£67.814.4★1,297 rev
eufy Outdoor Pathway Lights E10 4-Pack Smart Wired RGBWW LED Landscape Lights 350lm IP65 Waterproof for Yard Work with Alexa Endless AI Light Themes for Christmas Halloween Link with Cameras
eufy Security£72.574.0★10 rev
eufy security S100 Wired Wall Light Cam Security Camera Outdoor 2K Camera with 1200 Lumen Light Color Night Vision Motion Activated Light AI Smart Detection IP65 Waterproof(Renewed)
eufy Security£54.584.5★133 rev
eufy Security Solar Wall Light Cam S120 Solar Security Camera Outdoor Wireless 1080p Camera Forever Power Motion Activated Light AI Detection IP65 Waterproof Spotlight No Monthly Fee (Renewed)
eufy Security£52.484.2★92 rev
Newest
by launch date
GOODEA Dimmable Motion Sensor Night Light USB Rechargeable Up to 90 Days
GOODEA£5.58260 rev
eufy Security Camera Outdoor Wireless eufyCam C35 cameras house security Magnetic Mount Colour Night Vision Subscription-Free On-Device Storage IP67 Supports Solar Panel Black
eufy Security£36.661,632 rev
Motion Sensor Lights with Magnetic Feature LED Stick on Night Lights USB Rechargeable LED Rechargeable Battery Warm White 3000K Magnetic Night Light Sensor Motion for Indoor Bathroom Children Room
Solryn£6.1227 rev
QIHANS 2 Pack Motion Sensor Night Light USB Rechargeable LED Night Lights
QIHANS£10.35181 rev
eufy Security Outdoor String Lights E10 96ft with 30 Smart RGBWW LED Bulbs Endless AI Light Themes for Christmas Decorations IP65 Waterproof for Patio Fence Balcony Link with Cameras
eufy Security£83.2923 rev
Trending
90-day click momentumGOODEA Dimmable Motion Sensor Night Light USB Rechargeable Up to 90 Days
GOODEA£5.584.5★
Homelist Motion Sensor Lights Indoor Rechargeable 3 Pack Wireless Wall Night Light LED Battery Operated Cupboard Puck Lighting for Stair Bedroom Bathroom Kitchen Under Cabinet
Homelist£12.194.3★
eufy security S100 Wired Wall Light Cam Security Camera Outdoor 2K Camera with 1200 Lumen Light Color Night Vision Motion Activated Light AI Smart Detection IP65 Waterproof(Renewed)
eufy Security£54.584.5★
eufy Security Solar Wall Light Cam S120 Solar Security Camera Outdoor Wireless 1080p Camera Forever Power Motion Activated Light AI Detection IP65 Waterproof Spotlight No Monthly Fee (Renewed)
eufy Security£52.484.2★
![Motion Sensor Night Light [2 Pack] Stick-On Battery Powered Night Lights Motion Sensor Lights Indoor (AUTO/ON/OFF) Cupboard Light for Hallway Stair Closet Shelf Bathroom Kitchen Natural White](https://m.media-amazon.com/images/I/31DH+tSBDOL.jpg)
Motion Sensor Night Light [2 Pack] Stick-On Battery Powered Night Lights Motion Sensor Lights Indoor (AUTO/ON/OFF) Cupboard Light for Hallway Stair Closet Shelf Bathroom Kitchen Natural White
Detake£10.784.4★
What buyers say about bathroom night light
What buyers praise and complain about, mined from review topics.What buyers love
“Adjustable brightness”
“Good quality lights at a reasonable ptice”
“holds charge really well”
“Good value”
“Camera is good”
“Easy to assemble”
“As advertised”
“easy to operate”
“Amazing battery life”
“Good picture quality”
What buyers complain about
“simply does not hold charge”
“Stopped working after first use”
“Connection issues”
“Not fit for purpose”
“Doesnt work”
“Not good quality”
“Not bright enough”
“very much that the lamps battery lasts very short”
“It is quite expensive”
“Couldn't pair with App”
Top return reasons
Common questions
- Is bathroom night light profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 31 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the bathroom night light niche?
- 17 brands and 50 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in bathroom night light?
- Top complaints mined from reviews: Charging, Durability, Connectivity-Overall. The return rate is 2.3%.
- When does demand for bathroom night light peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the bathroom night light niche?
- Listings span £5.58–£128.49; the average listing price is £37.46 (sweet spot $15–$100). The average incumbent carries 1,900 reviews — the moat a new listing must climb.