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Bathroom Night Light

Fail

Demand is soft, at -25.4% this quarter, so Bathroom Night Light is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£58K/yr79K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
46%top-5 click share · 17 brands · 50 sellers

Flapen Score

Bathroom Night Light against its category

The dotted line is the DIY & Tools average. Past it, Bathroom Night Light is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Night Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Night Light 79K times last year and spent an estimated £58K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
1.9%
Market size, estimated
£58Ka year
Peak month
November3.3× the quietest month
Top search term
bathroom night light21K searches a year

02 · Price

A sale here is worth £37.46.

Listings sell for £37.46 on average, from £5.58 to £128.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £37.46 that is £0 to £4K a year per listing.

Average price
£37.46inside the $15 to $100 sweet spot
Price range
£5.58–£128.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #329 within Safety & Security. It carries 1,900 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
97%
Out of stock, average day
14.3%
Average rank
#329in Safety & Security
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,900per listing
Listings tracked
31

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bathroom Night Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

50

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 90%

Open market

14%

  • eufy Security66%
  • AUVON6%
  • Lyridz5%
  • YELKO4%
  • Kintion2%
  • HOTUT2%
  • Open — no brand owns it (11 brands, 14%)

Demand

Bathroom Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Bathroom Night Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bathroom night light21K/yr
  • eufy light17K/yr
  • eufy lights12K/yr
  • eufy light camera6K/yr
  • eufy wall light camera4K/yr
  • bathroom night light motion sensor8K/yr
  • eufy security light4K/yr
  • eufy lights outdoor4K/yr
  • eufy outdoor light2K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Night Light

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Charging”
2.3%of orders come back
“simply does not hold charge”
A buyer, on “Charging”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bathroom Night Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data