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Bathroom Heater

Maybe

Products sell for $58.72 on average, inside the sweet spot. But demand is soft, at -63.5% this quarter, so Bathroom Heater is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£248K/yr427K searches / yr
90-day growth
-63.5%search demand this quarter
Competition
41%top-5 click share · 19 brands · 37 sellers

Flapen Score

Bathroom Heater against its category

The dotted line is the DIY & Tools average. Past it, Bathroom Heater is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Heater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Heater 427K times last year and spent an estimated £248K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 427K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.

Searches, last 12 months
427K
Growth, 90 days vs prior 90
-63.5%
Conversion, latest week
1.0%
Market size, estimated
£248Ka year
Peak month
November8.8× the quietest month
Top search term
electric wall heaters wall mounted59K searches a year

02 · Price

A sale here is worth £58.72.

Listings sell for £58.72 on average, from £22.29 to £127.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £58.72 that is £0 to £6K a year per listing.

Average price
£58.72inside the $15 to $100 sweet spot
Price range
£22.29–£127.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #135 within Building Supplies. It carries 727 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
47%
Out of stock, average day
30.1%
Average rank
#135in Building Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
727per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bathroom Heater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

37

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

39%

  • Futura12%
  • DREO11%
  • TCP Smart11%
  • ETERNA9%
  • Devola9%
  • Purus9%

Demand

Bathroom Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Bathroom Heater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric wall heaters wall mounted59K/yr
  • bathroom heater67K/yr
  • wall heater56K/yr
  • bathroom heaters wall mounted electric28K/yr
  • electric wall heater31K/yr
  • electric heater wall mounted21K/yr
  • wall mounted heater32K/yr
  • electric wall heaters18K/yr
  • bathroom heaters wall mounted8K/yr
  • wall mounted electric heater19K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Heater

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.19

Failed after a year

It breaks easily

Broken after a few uses

Value For Money8%+0.79

It was not cheap

i would say its a bit on the expensive side

more expensive-dont buy

Quality-Overall8%+0.26

Cheap solution

the included spirit level is very poor quality

Very poor quality

Size-Overall7%+0.56

Size isn't everything

is not suitable for that use case

It is small

Heating7%

heat output has been disappointing

the heat doesn't stay in the room

doesnt heat the room

Love

Heating15%

Heats up quickly

Good heat

Heats well

Quality-Overall12%+0.26

Good device

Excellent Product

Overall great value item

Value For Money11%+0.79

GREAT VALUE

Excellent value

Excellent value for money

Noise Level8%+0.46

NO noise

Very quiet

Noise level acceptable

Remote Control6%+0.66

The remote is handy

easy to use remote

Good remote control

Return

2.7% Return rate 31% Fixable by listing

Size-Overall20%▇█▆▆▆▆

Size isn't everything

is not suitable for that use case

It is small

Functionality-Overall17%█▇▆▆▄█

Does not work

Dont work so well

Worked for one week then it switches itself of after 3-4 minutes

Heating13%▆▅█▅▅▅

heat output has been disappointing

the heat doesn't stay in the room

doesnt heat the room

Noise Level5%█▇▅▂▇▃

it has a rough noise

Noisy

It is just noisy all the time

Compatibility-Overall4%▆▆█▇▆▆

FAQ

Common Bathroom Heater questions

Answered from the same tracked data.