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Bathroom Heater

Maybe

Products sell for $58.72 on average, inside the sweet spot. But demand is soft, at -63.5% this quarter, so Bathroom Heater is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£248K/yr427K searches / yr
90-day growth
-63.5%search demand this quarter
Competition
41%top-5 click share · 19 brands · 37 sellers

Flapen Score

Bathroom Heater against its category

The dotted line is the DIY & Tools average. Past it, Bathroom Heater is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Heater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Heater 427K times last year and spent an estimated £248K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 427K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.

Searches, last 12 months
427K
Growth, 90 days vs prior 90
-63.5%
Conversion, latest week
1.0%
Market size, estimated
£248Ka year
Peak month
November8.8× the quietest month
Top search term
electric wall heaters wall mounted59K searches a year

02 · Price

A sale here is worth £58.72.

Listings sell for £58.72 on average, from £22.29 to £127.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £58.72 that is £0 to £6K a year per listing.

Average price
£58.72inside the $15 to $100 sweet spot
Price range
£22.29–£127.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #135 within Building Supplies. It carries 727 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
47%
Out of stock, average day
30.1%
Average rank
#135in Building Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
727per listing
Listings tracked
43

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bathroom Heater products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

37

Est. top-5 brand share

52%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 80%

Open market

39%

  • Futura12%
  • DREO11%
  • TCP Smart11%
  • ETERNA9%
  • Devola9%
  • Purus9%

Demand

Bathroom Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Bathroom Heater search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric wall heaters wall mounted59K/yr
  • bathroom heater67K/yr
  • wall heater56K/yr
  • bathroom heaters wall mounted electric28K/yr
  • electric wall heater31K/yr
  • electric heater wall mounted21K/yr
  • wall mounted heater32K/yr
  • electric wall heaters18K/yr
  • bathroom heaters wall mounted8K/yr
  • wall mounted electric heater19K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Heater

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Heating”
14%of negative reviews mention “Durability”
2.7%of orders come back
“Failed after a year”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bathroom Heater questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data