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Bathroom Extractor Fan with Humidistat

Fail

Demand is soft, at -42.2% this quarter, so Bathroom Extractor Fan with Humidistat is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£32K/yr57K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
41%top-5 click share · 20 brands · 49 sellers

Flapen Score

Bathroom Extractor Fan with Humidistat against its category

The dotted line is the DIY & Tools average. Past it, Bathroom Extractor Fan with Humidistat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Extractor Fan with Humidistat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Extractor Fan with Humidistat 57K times last year and spent an estimated £32K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
1.3%
Market size, estimated
£32Ka year
Peak month
October3.7× the quietest month
Top search term
bathroom extractor fan with humidistat28K searches a year

02 · Price

A sale here is worth £43.07.

Listings sell for £43.07 on average, from £15.00 to £107.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £43.07 that is £0 to £4K a year per listing.

Average price
£43.07inside the $15 to $100 sweet spot
Price range
£15.00–£107.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #80 within Building Supplies. It carries 668 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
87%
Out of stock, average day
8.1%
Average rank
#80in Building Supplies
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Bathroom Extractor Fan with Humidistat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£950£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

49

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

35%

  • Devola14%
  • Bosch Thermotechnik11%
  • VENTS11%
  • EINTTAX10%
  • Bosch homecomfort10%
  • Xpelair9%

Demand

Bathroom Extractor Fan with Humidistat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Bathroom Extractor Fan with Humidistat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom extractor fan with humidistat28K/yr
  • humidistat extractor fan16K/yr
  • bathroom fan with humidity sensor7K/yr
  • best bathroom extractor fan3K/yr
  • humidity sensor extractor fan3K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Extractor Fan with Humidistat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.24

Broke after 2 months

It now is broken

Lasted one month

Noise Level15%+0.63

very noisy

Bit loud

Loud and annoying

Functionality-Overall9%−0.12

Not suitable for the job

Didn't work

not efficient

Quality-Overall7%+0.82

Rubbish

Very poor quality

The build quality feels a bit flimsy so longevity might be an issue

Value For Money6%+0.39

at nearly £90 that's not cheap

Over priced

Not worth the price

Love

Quality-Overall21%+0.82

The build quality feels solid

Good quality build

Excellent Product

Noise Level18%+0.63

Its really quiet and functionally efficient,

Low noise

Very quiet

Assembly/Installation14%+0.57

Ease of assembly was fairly easy

Easy to install

Only just installed

Value For Money10%+0.39

Good value

Good value for money

Good Value For Money

Size-Overall9%+1.10

Fits great

Easy to fit

Perfect for decent sized of bathroom

Return

4.8% Return rate 36% Fixable by listing

Size-Overall30%▆▆▇▇▆█

Smaller than my old one

the fan is small

Might be slightly smaller than the unit you remove

Functionality-Overall24%▇▇▆▇█▇

Not suitable for the job

Didn't work

not efficient

Compatibility-Overall9%▇▆██▇▅
Defective Material/Parts9%█▆▅▆▅▆
Alarm/Timer Accuracy5%▇█▆▆██

FAQ

Common Bathroom Extractor Fan with Humidistat questions

Answered from the same tracked data.