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Bathroom Door Lock

Maybe

The top 5 brands take only 50% of clicks. But prices span $2.90–$12.91, mostly outside the sweet spot, so Bathroom Door Lock is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£128K/yr314K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
49%top-5 click share · 26 brands · 38 sellers

Flapen Score

Bathroom Door Lock against its category

The dotted line is the DIY & Tools average. Past it, Bathroom Door Lock is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Door Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Door Lock 314K times last year and spent an estimated £128K. The top 5 brands take 50% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
5.8%
Market size, estimated
£128Ka year
Peak month
September1.2× the quietest month
Top search term
bathroom door lock118K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £2.90 to £12.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.02 that is £2K to £4K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£2.90–£12.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #156 within Door Hardware & Locks. It carries 885 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.6%
Average rank
#156in Door Hardware & Locks
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
885per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bathroom Door Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

38

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

49%

Top 20: 92%

Open market

44%

  • JelKen16%
  • QWORK14%
  • YUOIP7%
  • XFORT7%
  • All-Pie6%
  • Hunta6%

Demand

Bathroom Door Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bathroom Door Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom door lock118K/yr
  • bathroom lock63K/yr
  • toilet door lock30K/yr
  • bathroom locks for doors31K/yr
  • toilet lock15K/yr
  • lock for bathroom door12K/yr
  • bathroom door latch8K/yr
  • bathroom door locks9K/yr
  • bathroom locks6K/yr
  • door lock bathroom5K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Door Lock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.06

Utter garbage

This one is expensive for its quality

Poor quality

Locking Mechanism13%

Cheap little locks

didn't lock the door

the lock mechanism is not flush to the handle

Strength9%−0.07

not especially robust or premium

No its not sturdy its a pressed out old coke can very thin and cheap

Not strong

Size-Overall9%+0.44

Lovely bolt which unfortunately doesnt fit

Unfortunately didnt fit where I needed them

Too small

Durability7%−0.06

Really disappointed had these handles on a week

Broken less than a day

The thumblock fell apart from the spindle during installation

Love

Quality-Overall24%−0.06

Excellent product

This seems of reasonable quality

Really good quality hook

Locking Mechanism15%

Door lock

lock is brilliant

Great little latch locks

Value For Money12%+1.45

Excellent value

Good price

Great value

Advertised Vs Actual Product12%+1.32

Just like advertised

As described

Exactly what I wanted

Size-Overall9%+0.44

great fit

Easy to fit

Easily fitted and secure

Return

1.6% Return rate 66% Fixable by listing

Size-Overall58%▆█▇▇▆▆

Lovely bolt which unfortunately doesnt fit

Unfortunately didnt fit where I needed them

Too small

Compatibility-Overall10%▇▄▆▅█▆
Locking Mechanism6%█▃▄▄▇▇

Cheap little locks

didn't lock the door

the lock mechanism is not flush to the handle

Quality-Overall4%▇▅▃█▇▄

Utter garbage

This one is expensive for its quality

Poor quality

Mechanism Issues4%▂▄▅▄█▄

FAQ

Common Bathroom Door Lock questions

Answered from the same tracked data.