Bath Filter
FailDemand is soft, at -31.3% this quarter, so Bath Filter is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £47K/yr49K searches / yr
- 90-day growth
- -31.3%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 64 sellers
Flapen Score
Bath Filter against its category
The dotted line is the DIY & Tools average. Past it, Bath Filter is stronger. Inside it, weaker.
Market
The Bath Filter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Filter 49K times last year and spent an estimated £47K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Apr. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -31.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £47Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- bath filter21K searches a year
02 · Price
A sale here is worth £21.29.
Listings sell for £21.29 on average, from £10.32 to £67.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £21.29 that is £2K to £5K a year per listing.
- Average price
- £21.29inside the $15 to $100 sweet spot
- Price range
- £10.32–£67.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #40 within Kitchen & Bath Fixtures. It carries 488 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 30.8%
- Average rank
- #40in Kitchen & Bath Fixtures
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 488per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bath Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair White
- Price
- £26.65
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago

Santevia Bath Filter for Tub - Removes Chlorine | Baby Bath Filter Replacement
- Price
- £17.67
- Rating
- 4.0/5
- Reviews
- 2,321
- Age
- 6y ago

MoKo Bath Filter for Babies and Adults Bath Water Filter for Tub Removes Contaminants for Smoother Skin Hair Nails Portable Bath Filter with Shower Ball and Shampoo Brush White
- Price
- £16.18
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 1y ago

Tubo Bath Filter 2.0 - The Original 8 Stage Bath Water Filter for Tub Faucet - Removes 99% of Chlorine and Contaminants - BPA-Free - Supports Healthy Skin & Hair - Easy Installation
- Price
- £67.25
- Rating
- 4.2/5
- Reviews
- 221
- Age
- 1y ago

FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Tap Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair - Silver
- Price
- £27.01
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
Trending
90-day click momentum
8 Stages Portable Bath Filter - Softens Hard Water Purifies for Sensitive Skin & Hair (2 Filter Elements)
- Price
- £15.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

AOOTE 8 Stages Bath Filter Bath Water Filter for Tub with Shower Ball and Shampoo Brush Bath Filter for Babies and Adults Ball Bath Filter BPA Free Purify Your Bathwater for Healthier Skin and Hair
- Price
- £10.76
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago

FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Tap Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair - Silver
- Price
- £27.01
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago

HOTUT Bath Filter for Tub 8-Stage Filtration 7 500 Gallons Reduce Contaminants and 99% of Chlorine Bath Ball Water Filter for Bathtub Supports Healthy Skin & Hair BPA-Free Easy Installation
- Price
- £11.33
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 5mo ago

FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair White
- Price
- £26.65
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
Newest
by launch date
HOTUT Bath Filter for Tub 8-Stage Filtration 7 500 Gallons Reduce Contaminants and 99% of Chlorine Bath Ball Water Filter for Bathtub Supports Healthy Skin & Hair BPA-Free Easy Installation
- Price
- £11.33
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 5mo ago

Tubo Bath Filter 2.0 - The Original 8 Stage Bath Water Filter for Tub Faucet - Removes 99% of Chlorine and Contaminants - BPA-Free - Supports Healthy Skin & Hair - Easy Installation
- Price
- £67.25
- Rating
- 4.2/5
- Reviews
- 221
- Age
- 1y ago

FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Tap Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair - Dolphin Design
- Price
- £23.42
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago

AOOTE 8 Stages Bath Filter Bath Water Filter for Tub with Shower Ball and Shampoo Brush Bath Filter for Babies and Adults Ball Bath Filter BPA Free Purify Your Bathwater for Healthier Skin and Hair
- Price
- £10.76
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago

FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair White
- Price
- £26.65
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
64
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
10%
- FEELSO36%
- Santevia20%
- MoKo16%
- Tubo10%
- Tylola4%
- Zeldko4%
- Open — no brand owns it (4 brands, 10%)
Demand
Bath Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 2.0×
Search terms
Top Bath Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bath filter21K/yr
- bath water filter13K/yr
- bath filter for baby5K/yr
- bath tap filter6K/yr
- tubo bath filter4K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Filter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Honestly, its really hard to tell if this bath filter is actually doing anything to help our little ones eczema
The water doesnt run through the filter
Quality awful compared to the last one we bought unfortunately
Awful Awful Product
Dint work at all
Run it slow enough to cope with the load
It's a bit awkward to put on
doesnt fit well
Love
Easy to use
and easy of use
has become a simple
Nice to know we are filtering water for our baby to bath in
This filter works perfectly
Fantastic filter
Very good quality
Great product
Overall, its a great product, easy to use, and well worth the purchase
Believe it works and has helped
Works well
Works well and as described
Does exactly what I wanted it to do
Return
1.2% Return rate 33% Fixable by listing
doesnt fit well
Honestly, its really hard to tell if this bath filter is actually doing anything to help our little ones eczema
The water doesnt run through the filter
Dint work at all
Run it slow enough to cope with the load
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Filter questions
Answered from the same tracked data.








