Bath Filter
soft demand (-31.3% this quarter) — Bath Filter doesn't clear our bar today.
Flapen Score
Is Bath Filter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bath Filter is a £47K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Apr. Verdict: Skip it — 44/100.
Bath Filter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.3% over the last 90 days and 4.5% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Bath Filter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair White
- Price
- £26.65
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
Santevia Bath Filter for Tub - Removes Chlorine | Baby Bath Filter Replacement
- Price
- £17.67
- Rating
- 4.0/5
- Reviews
- 2,321
- Age
- 6y ago
MoKo Bath Filter for Babies and Adults Bath Water Filter for Tub Removes Contaminants for Smoother Skin Hair Nails Portable Bath Filter with Shower Ball and Shampoo Brush White
- Price
- £16.18
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 1y ago
Tubo Bath Filter 2.0 - The Original 8 Stage Bath Water Filter for Tub Faucet - Removes 99% of Chlorine and Contaminants - BPA-Free - Supports Healthy Skin & Hair - Easy Installation
- Price
- £67.25
- Rating
- 4.2/5
- Reviews
- 221
- Age
- 1y ago
FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Tap Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair - Silver
- Price
- £27.01
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
Trending
90-day click momentum
8 Stages Portable Bath Filter - Softens Hard Water Purifies for Sensitive Skin & Hair (2 Filter Elements)
- Price
- £15.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
AOOTE 8 Stages Bath Filter Bath Water Filter for Tub with Shower Ball and Shampoo Brush Bath Filter for Babies and Adults Ball Bath Filter BPA Free Purify Your Bathwater for Healthier Skin and Hair
- Price
- £10.76
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago
FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Tap Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair - Silver
- Price
- £27.01
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
HOTUT Bath Filter for Tub 8-Stage Filtration 7 500 Gallons Reduce Contaminants and 99% of Chlorine Bath Ball Water Filter for Bathtub Supports Healthy Skin & Hair BPA-Free Easy Installation
- Price
- £11.33
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 5mo ago
FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair White
- Price
- £26.65
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
Newest
by launch dateHOTUT Bath Filter for Tub 8-Stage Filtration 7 500 Gallons Reduce Contaminants and 99% of Chlorine Bath Ball Water Filter for Bathtub Supports Healthy Skin & Hair BPA-Free Easy Installation
- Price
- £11.33
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 5mo ago
Tubo Bath Filter 2.0 - The Original 8 Stage Bath Water Filter for Tub Faucet - Removes 99% of Chlorine and Contaminants - BPA-Free - Supports Healthy Skin & Hair - Easy Installation
- Price
- £67.25
- Rating
- 4.2/5
- Reviews
- 221
- Age
- 1y ago
FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Tap Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair - Dolphin Design
- Price
- £23.42
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
AOOTE 8 Stages Bath Filter Bath Water Filter for Tub with Shower Ball and Shampoo Brush Bath Filter for Babies and Adults Ball Bath Filter BPA Free Purify Your Bathwater for Healthier Skin and Hair
- Price
- £10.76
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago
FEELSO Bath Filter with 2 Filter Cartridges Removes Chlorine 10 Stages BPA Free Bath Water Filter for Babies and Adults Shower Filter for Healthier Skin Hair White
- Price
- £26.65
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 rising
Sellers
64
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
10%
- FEELSO36%
- Santevia20%
- MoKo16%
- Tubo10%
- Tylola4%
- Zeldko4%
- Open — no brand owns it (4 brands, 10%)
Bath Filter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 2.0×
Top Bath Filter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bath filter21K/yr
- bath water filter13K/yr
- bath filter for baby5K/yr
- bath tap filter6K/yr
- tubo bath filter4K/yr
What reviews say buyers love and hate about Bath Filter
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Easy to use”
“Nice to know we are filtering water for our baby to bath in”
“Very good quality”
“Believe it works and has helped”
“Works well and as described”
What buyers complain about
100% of reviews“Honestly, its really hard to tell if this bath filter is actually doing anything to help our little ones eczema”
“Quality awful compared to the last one we bought unfortunately”
“Dint work at all”
“It's a bit awkward to put on”
“doesnt fit well”
Bath Filter return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bath Filter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
