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Barrier Tape

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $53K a year here, so Barrier Tape is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£53K/yr33K searches / yr
90-day growth
+66.6%search demand this quarter
Competition
62%top-5 click share · 12 brands · 41 sellers

Flapen Score

Barrier Tape against its category

The dotted line is the DIY & Tools average. Past it, Barrier Tape is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barrier Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barrier Tape 33K times last year and spent an estimated £53K. The top 5 brands take 80% of clicks. Demand peaks in May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+66.6%
Conversion, latest week
16.8%
Market size, estimated
£53Ka year
Peak month
June1.8× the quietest month
Top search term
barrier tape20K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £3.20 to £61.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.70 that is £2K to £5K a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£3.20–£61.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #168 within Adhesives & Sealers. It carries 621 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
62%
Out of stock, average day
2.6%
Average rank
#168in Adhesives & Sealers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
621per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Barrier Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

41

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • Sealey23%
  • Berry18%
  • Gocableties14%
  • Amig13%
  • Faithfull12%
  • tesa UK5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Barrier Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Barrier Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barrier tape20K/yr
  • red and white tape7K/yr
  • barrier tape red and white3K/yr
  • hazard tape red and white3K/yr

Reviews and returns

What reviews say buyers love and hate about Barrier Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%+2.86

Warning tape, non-adhesive

Very sticky

Quality-Overall17%−0.16

Terrible quality

Strength17%−0.07

Too flimsy

Size-Overall17%+0.37

Big roll

Tear Resistance8%−0.06

Impossible to unwind a strip without tearing

Love

Adhesion/Stickiness27%+2.86

Great adhesion

strong tape

Great Tape

Strength15%−0.07

It has a good strength

strong tape

Value and sturdy

Quality-Overall14%−0.16

Exactly what I wanted & good performance

Good quality

Good quality value for money

Advertised Vs Actual Product13%+0.70

As described

Exactly what I wanted & good performance

Item is as described

Durability10%+0.50

Very durable and good amount

will last ages

Return

0.3% Return rate 23% Fixable by listing

Adhesion/Stickiness47%██▅▄▁▅

Warning tape, non-adhesive

Very sticky

Size-Overall13%▁▁▅██▁

Big roll

Thin10%▁▁▁▁▆█
Strength7%▁▁▁█▁▁

Too flimsy

Value For Money7%▁▁▁▁█▁

FAQ

Common Barrier Tape questions

Answered from the same tracked data.