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Balsa Wood

Maybe

The average product has only 73 reviews. But shoppers spend an estimated $54K a year here, so Balsa Wood is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£54K/yr107K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
46%top-5 click share · 31 brands · 34 sellers

Flapen Score

Balsa Wood against its category

The dotted line is the DIY & Tools average. Past it, Balsa Wood is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balsa Wood market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balsa Wood 107K times last year and spent an estimated £54K. The top 5 brands take 50% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
6.0%
Market size, estimated
£54Ka year
Peak month
November1.8× the quietest month
Top search term
balsa wood68K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £3.79 to £19.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£3.79–£19.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£840–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #190 within Nails, Screws & Fasteners. It carries 73 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
22.3%
Average rank
#190in Nails, Screws & Fasteners
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
73per listing
Listings tracked
34

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Balsa Wood products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

31 flat

Sellers

34

Est. top-5 brand share

50%

Top 20: 87%

Est. top-5 click share

46%

Top 20: 83%

Open market

46%

  • MXHBSTP18%
  • DASHENGKUI14%
  • DOITEM7%
  • Generic7%
  • DMF Products4%
  • yimeizhiguang4%

Demand

Balsa Wood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Balsa Wood search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • balsa wood68K/yr
  • balsa wood sheets22K/yr
  • balsa wood sticks9K/yr
  • balsa wood strips4K/yr
  • balsa3K/yr

Reviews and returns

What reviews say buyers love and hate about Balsa Wood

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Wood Quality”
0.8%of orders come back
“NOT BALSA WOOD”
A buyer, on “Wood Quality”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Balsa Wood questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data