Axe

Shoppers searched for this 807K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months

807K

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

1.3%

Market size, estimated

£207Ka year

Peak month

December1.6× the quietest month

Top search term

axe291K searches a year

Listings sell for £20.34 on average, from £5.24 to £51.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £20.34 that is £2K to £5K a year per listing.

Average price

£20.34inside the $15 to $100 sweet spot

Price range

£5.24–£51.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

43% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #1,359 within Hand Tools. It carries 1,039 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

94%

Out of stock, average day

15.2%

Average rank

#1,359in Hand Tools

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,039per listing

Listings tracked

35

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months