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Auger Drill Bit

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $48K a year here, so Auger Drill Bit is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£48K/yr73K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
42%top-5 click share · 21 brands · 47 sellers

Flapen Score

Auger Drill Bit against its category

The dotted line is the DIY & Tools average. Past it, Auger Drill Bit is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Auger Drill Bit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Auger Drill Bit 73K times last year and spent an estimated £48K. The top 5 brands take 65% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
4.5%
Market size, estimated
£48Ka year
Peak month
April3.4× the quietest month
Top search term
auger drill bit32K searches a year

02 · Price

A sale here is worth £14.66.

Listings sell for £14.66 on average, from £6.03 to £32.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.66 that is £1K to £4K a year per listing.

Average price
£14.66under the $15 to $100 sweet spot
Price range
£6.03–£32.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #139 within Power Tool Accessories. It carries 932 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
21.7%
Average rank
#139in Power Tool Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
932per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Auger Drill Bit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

47

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

29%

  • LYFETC30%
  • WORKPRO13%
  • Suewidfay8%
  • JKKLCC8%
  • K-Brands7%
  • SYITCUN6%

Demand

Auger Drill Bit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Auger Drill Bit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • auger drill bit32K/yr
  • earth auger drill bit8K/yr
  • garden auger drill bit7K/yr
  • garden auger7K/yr
  • auger post hole drill5K/yr
  • garden hole digger3K/yr
  • auger bit3K/yr
  • bulb planting auger4K/yr
  • bulb auger drill bit3K/yr
  • bulb auger3K/yr

Reviews and returns

What reviews say buyers love and hate about Auger Drill Bit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%

Not fit for purpose

Bigger than I thought

they are so small

Strength9%−0.03

my cordless one didnt seem to be powerful enough

Could be stronger

Too flimsy and weak at the threaded joint

Ease Of Use8%+0.42

Limited usefulness

Care needs to be used

It takes a little practice

Durability8%−0.12

Not durable in drill bits

stopped when hitting stones

Threads between the two pieces gave up on the first use

Quality-Overall7%+2.33

not very great for anything that necessitates a bit of oomph

Very poor quality

Rubbish

Love

Quality-Overall26%+2.33

Solid quality

the excellent build quality really stands out

Excellent product

Ease Of Use18%+0.42

Easy to use

Makes life easier

Also, it was easy to use and handle it

Value For Money13%+0.63

Great tools at a good price

Good value for money

Good value

Advertised Vs Actual Product11%+0.66

As expected

work exactly as intended

does the job as intended

Strength11%−0.03

Effective tools

But sturdy piece of kit

Strong item

Return

0.9% Return rate 57% Fixable by listing

Size-Overall48%▆█▆▆▅▅

Not fit for purpose

Bigger than I thought

they are so small

Functionality-Overall12%▁▂▄▅█▄

It does not work as when going in reverse the thread un screws

Didnt work quite as smoothly as expected

it just spins without making progress

Compatibility-Overall7%▁█▅▅▃▅
Defective Material/Parts6%▅▁▂▅▄█

Failure

Quality-Overall5%█▁█▅▇▄

not very great for anything that necessitates a bit of oomph

Very poor quality

Rubbish

FAQ

Common Auger Drill Bit questions

Answered from the same tracked data.