Auger
Auger shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Auger profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Auger is a £153K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.
Auger: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +21.8% over the last 90 days and 2.3% of searches end in a purchase.
£153K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Auger products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VonHaus Fence Post Auger Manual Post Hole Digger for Gardening Garden Flower Planting Bulb Planting Umbrellas Ice Mixing Fertilizer 1050mm x 150mm
- Price
- £18.60
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 6y ago
T-Mech Earth Auger Fence Post Hole Borer Ground 52cc Petrol Spiral Digger 3 Pillar Drill Bits Attachments 4 6 8 Inch Extension Pole 80cm 3HP 9000rpm 2 Stroke
- Price
- £142.77
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago
Fence Post Auger Post Hole Digger Hand Drill 10X60cmPost Hole Digger with Non-Slip Handle Adjustable Post Hole Auger for Gardening Planting Bulb Planting Umbrella Hole Mixing Fertilizer
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago
Einhell Cordless Fence Post Auger 18V Power X-Change 150mm Auger Post Hole Digger Brushless Soil Drill Without Battery GP-EA 18/150 Li Solo Post Hole Borer
- Price
- £117.17
- Rating
- 4.5/5
- Reviews
- 728
- Age
- 4y ago
Fuxtec FX-EB152 Petrol Earth Auger | 52cc 3HP Petrol Post Hole Borer with Easy Start Oil Control Window & 3 Auger Bits (100/150 / 200 mm)
- Price
- £127.41
- Rating
- 4.4/5
- Reviews
- 1,375
- Age
- 11y ago
Trending
90-day click momentum
Hyundai 56cc Petrol Earth Auger Post Hole Digger with 100mm 150mm & 200mm Drill Bits
- Price
- £164.00
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago
52cc Petrol Earth Auger Fence Post Hole Borer with 3 Drill Bits (100mm 150mm 200mm) Heavy Duty Ground Digger for Fencing Planting & Landscaping
- Price
- £99.33
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Garden Auger Drill Bit - 40x420mm Greeen Spiral Planting Auger for Hex Driver Drill Garden Post Hole Digger for Planting Bulbs Seedlings
- Price
- £9.43
- Rating
- 4.2/5
- Reviews
- 347
- Age
- 1y ago
8x60cm Garden planting auger for Cordless Drill Heavy Duty Solid Shaft Bulb & Post Hole Digger with 3/8 Hex Drive Extra-Long auger drill bit for Fencing Planting Fertilizing Black
- Price
- £16.51
- Rating
- 4.1/5
- Reviews
- 406
- Age
- 10mo ago
Earth Auger 52cc Petrol 2 Stroke Engine Post Hole Borer Digger & Choice of 4 Drill Bits Attachments 100mm / 150mm / 200mm / 300mm for Planting Digging (52cc Engine & 30cm Drill Bit)
- Price
- £91.71
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch date52cc Petrol Earth Auger Fence Post Hole Borer with 3 Drill Bits (100mm 150mm 200mm) Heavy Duty Ground Digger for Fencing Planting & Landscaping
- Price
- £99.33
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Hyundai 56cc Petrol Earth Auger Post Hole Digger with 100mm 150mm & 200mm Drill Bits
- Price
- £164.00
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago
8x60cm Green Extra Long Auger Drill Bit One-Piece Solid Steel Construction For Deep Tree Planting & Tall Fence Posts Heavy Duty Garden Earth Drill
- Price
- £17.45
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 8mo ago
8x42cm Black Twin Auger Drill Bit Double Spiral Garden Earth Drill for Fast Planting & Post Holes Digger
- Price
- £13.98
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 8mo ago
Earth Auger 52cc Petrol 2 Stroke Engine Post Hole Borer Digger & Choice of 4 Drill Bits Attachments 100mm / 150mm / 200mm / 300mm for Planting Digging (52cc Engine & 30cm Drill Bit)
- Price
- £91.71
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
35
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
34%
- VonHaus18%
- LYFETC13%
- AUGER9%
- T-Mech9%
- Eidoct8%
- Einhell8%
Auger demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 3.3×
Top Auger search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- auger30K/yr
- auger post hole digger14K/yr
- post hole auger13K/yr
- fence post auger14K/yr
- post hole borer11K/yr
- post auger9K/yr
- earth auger9K/yr
- petrol auger7K/yr
- augers & posthole diggers7K/yr
- hand auger5K/yr
What reviews say buyers love and hate about Auger
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“the excellent build quality really stands out”
“Well worth the money”
“Ease of use”
“As expected”
“Effective tools”
What buyers complain about
73% of reviews“got a better quality one of a lawnmower to fit”
“my cordless one didnt seem to be powerful enough”
“Didnt work quite as smoothly as expected”
“Broken on first use”
“heavy for light projects”
Auger return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Auger questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
