Auger
MaybeReturns run at only 0.7% of orders. But buyers convert on only 2.3% of searches, so Auger is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £153K/yr119K searches / yr
- 90-day growth
- +21.8%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 35 sellers
Flapen Score
Auger against its category
The dotted line is the DIY & Tools average. Past it, Auger is stronger. Inside it, weaker.
Market
The Auger market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Auger 119K times last year and spent an estimated £153K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- +21.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £153Ka year
- Peak month
- May3.3× the quietest month
- Top search term
- auger30K searches a year
02 · Price
A sale here is worth £55.80.
Listings sell for £55.80 on average, from £9.43 to £164.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £55.80 that is £0 to £6K a year per listing.
- Average price
- £55.80inside the $15 to $100 sweet spot
- Price range
- £9.43–£164.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #60 within Power Tools. It carries 747 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 59%
- Out of stock, average day
- 11.0%
- Average rank
- #60in Power Tools
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 747per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Auger products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VonHaus Fence Post Auger Manual Post Hole Digger for Gardening Garden Flower Planting Bulb Planting Umbrellas Ice Mixing Fertilizer 1050mm x 150mm
- Price
- £18.60
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 6y ago

T-Mech Earth Auger Fence Post Hole Borer Ground 52cc Petrol Spiral Digger 3 Pillar Drill Bits Attachments 4 6 8 Inch Extension Pole 80cm 3HP 9000rpm 2 Stroke
- Price
- £142.77
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago

Fence Post Auger Post Hole Digger Hand Drill 10X60cmPost Hole Digger with Non-Slip Handle Adjustable Post Hole Auger for Gardening Planting Bulb Planting Umbrella Hole Mixing Fertilizer
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Einhell Cordless Fence Post Auger 18V Power X-Change 150mm Auger Post Hole Digger Brushless Soil Drill Without Battery GP-EA 18/150 Li Solo Post Hole Borer
- Price
- £117.17
- Rating
- 4.5/5
- Reviews
- 728
- Age
- 4y ago

Fuxtec FX-EB152 Petrol Earth Auger | 52cc 3HP Petrol Post Hole Borer with Easy Start Oil Control Window & 3 Auger Bits (100/150 / 200 mm)
- Price
- £127.41
- Rating
- 4.4/5
- Reviews
- 1,375
- Age
- 11y ago
Trending
90-day click momentum
Hyundai 56cc Petrol Earth Auger Post Hole Digger with 100mm 150mm & 200mm Drill Bits
- Price
- £164.00
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago

52cc Petrol Earth Auger Fence Post Hole Borer with 3 Drill Bits (100mm 150mm 200mm) Heavy Duty Ground Digger for Fencing Planting & Landscaping
- Price
- £99.33
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Garden Auger Drill Bit - 40x420mm Greeen Spiral Planting Auger for Hex Driver Drill Garden Post Hole Digger for Planting Bulbs Seedlings
- Price
- £9.43
- Rating
- 4.2/5
- Reviews
- 347
- Age
- 1y ago

8x60cm Garden planting auger for Cordless Drill Heavy Duty Solid Shaft Bulb & Post Hole Digger with 3/8 Hex Drive Extra-Long auger drill bit for Fencing Planting Fertilizing Black
- Price
- £16.51
- Rating
- 4.1/5
- Reviews
- 406
- Age
- 10mo ago

Earth Auger 52cc Petrol 2 Stroke Engine Post Hole Borer Digger & Choice of 4 Drill Bits Attachments 100mm / 150mm / 200mm / 300mm for Planting Digging (52cc Engine & 30cm Drill Bit)
- Price
- £91.71
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch date
52cc Petrol Earth Auger Fence Post Hole Borer with 3 Drill Bits (100mm 150mm 200mm) Heavy Duty Ground Digger for Fencing Planting & Landscaping
- Price
- £99.33
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Hyundai 56cc Petrol Earth Auger Post Hole Digger with 100mm 150mm & 200mm Drill Bits
- Price
- £164.00
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago

8x60cm Green Extra Long Auger Drill Bit One-Piece Solid Steel Construction For Deep Tree Planting & Tall Fence Posts Heavy Duty Garden Earth Drill
- Price
- £17.45
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 8mo ago

8x42cm Black Twin Auger Drill Bit Double Spiral Garden Earth Drill for Fast Planting & Post Holes Digger
- Price
- £13.98
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 8mo ago

Earth Auger 52cc Petrol 2 Stroke Engine Post Hole Borer Digger & Choice of 4 Drill Bits Attachments 100mm / 150mm / 200mm / 300mm for Planting Digging (52cc Engine & 30cm Drill Bit)
- Price
- £91.71
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
35
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
34%
- VonHaus18%
- LYFETC13%
- AUGER9%
- T-Mech9%
- Eidoct8%
- Einhell8%
Demand
Auger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.3×
Search terms
Top Auger search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- auger30K/yr
- auger post hole digger14K/yr
- post hole auger13K/yr
- fence post auger14K/yr
- post hole borer11K/yr
- post auger9K/yr
- earth auger9K/yr
- petrol auger7K/yr
- augers & posthole diggers7K/yr
- hand auger5K/yr
Reviews and returns
What reviews say buyers love and hate about Auger
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
got a better quality one of a lawnmower to fit
Poor quality
not cheep enough for the quality
my cordless one didnt seem to be powerful enough
doesnt feel massively sturdy
Could be stronger
Didnt work quite as smoothly as expected
The device would not start properly — after several attempts
Doesnt work well so returned
Broken on first use
stopped when hitting stones
Threads between the two pieces gave up on the first use
heavy for light projects
It isnt heavy duty with poor ergonomic design
Very heavy
Love
the excellent build quality really stands out
Excellent product
Solid quality
Well worth the money
Excellent value for money
Good price
Ease of use
Makes life easier
Also, it was easy to use and handle it
As expected
Much better than I expected
work exactly as intended
Effective tools
But sturdy piece of kit
Seems strong and sturdy
Return
0.7% Return rate 46% Fixable by listing
Not fit for Purpose
Bigger than I thought
The short length means I have to bend down quite a bit
Didnt work quite as smoothly as expected
The device would not start properly — after several attempts
Doesnt work well so returned
Failure
my cordless one didnt seem to be powerful enough
doesnt feel massively sturdy
Could be stronger
does not mention that in the advert
The picture does not clearly show this
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Auger questions
Answered from the same tracked data.








