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Auger

Maybe

Returns run at only 0.7% of orders. But buyers convert on only 2.3% of searches, so Auger is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£153K/yr119K searches / yr
90-day growth
+21.8%search demand this quarter
Competition
49%top-5 click share · 18 brands · 35 sellers

Flapen Score

Auger against its category

The dotted line is the DIY & Tools average. Past it, Auger is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Auger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Auger 119K times last year and spent an estimated £153K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+21.8%
Conversion, latest week
2.3%
Market size, estimated
£153Ka year
Peak month
May3.3× the quietest month
Top search term
auger30K searches a year

02 · Price

A sale here is worth £55.80.

Listings sell for £55.80 on average, from £9.43 to £164.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £55.80 that is £0 to £6K a year per listing.

Average price
£55.80inside the $15 to $100 sweet spot
Price range
£9.43–£164.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #60 within Power Tools. It carries 747 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
59%
Out of stock, average day
11.0%
Average rank
#60in Power Tools
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
747per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Auger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

35

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

34%

  • VonHaus18%
  • LYFETC13%
  • AUGER9%
  • T-Mech9%
  • Eidoct8%
  • Einhell8%

Demand

Auger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Auger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • auger30K/yr
  • auger post hole digger14K/yr
  • post hole auger13K/yr
  • fence post auger14K/yr
  • post hole borer11K/yr
  • post auger9K/yr
  • earth auger9K/yr
  • petrol auger7K/yr
  • augers & posthole diggers7K/yr
  • hand auger5K/yr

Reviews and returns

What reviews say buyers love and hate about Auger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+1.26

got a better quality one of a lawnmower to fit

Poor quality

not cheep enough for the quality

Strength12%−0.08

my cordless one didnt seem to be powerful enough

doesnt feel massively sturdy

Could be stronger

Functionality-Overall9%−0.12

Didnt work quite as smoothly as expected

The device would not start properly — after several attempts

Doesnt work well so returned

Durability8%−0.09

Broken on first use

stopped when hitting stones

Threads between the two pieces gave up on the first use

Weight Heavy7%−0.06

heavy for light projects

It isnt heavy duty with poor ergonomic design

Very heavy

Love

Quality-Overall22%+1.26

the excellent build quality really stands out

Excellent product

Solid quality

Value For Money15%+0.86

Well worth the money

Excellent value for money

Good price

Ease Of Use14%+0.82

Ease of use

Makes life easier

Also, it was easy to use and handle it

Advertised Vs Actual Product10%+0.44

As expected

Much better than I expected

work exactly as intended

Strength10%−0.08

Effective tools

But sturdy piece of kit

Seems strong and sturdy

Return

0.7% Return rate 46% Fixable by listing

Size-Overall34%▅█▆▇▅█

Not fit for Purpose

Bigger than I thought

The short length means I have to bend down quite a bit

Functionality-Overall15%▄▁▄▅█▆

Didnt work quite as smoothly as expected

The device would not start properly — after several attempts

Doesnt work well so returned

Defective Material/Parts8%▂█▅▃▅▆

Failure

Strength7%▇█▇▃▅▂

my cordless one didnt seem to be powerful enough

doesnt feel massively sturdy

Could be stronger

Advertised Vs Actual Product7%█▅▂▂▂▃

does not mention that in the advert

The picture does not clearly show this

FAQ

Common Auger questions

Answered from the same tracked data.