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Artificial Logs for Fireplace

Fail

Demand is soft, at -72.6% this quarter, so Artificial Logs for Fireplace is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£35K/yr21K searches / yr
90-day growth
-72.6%search demand this quarter
Competition
72%top-5 click share · 6 brands · 9 sellers

Flapen Score

Artificial Logs for Fireplace against its category

The dotted line is the DIY & Tools average. Past it, Artificial Logs for Fireplace is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artificial Logs for Fireplace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Artificial Logs for Fireplace 21K times last year and spent an estimated £35K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -72.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-72.6%
Conversion, latest week
6.5%
Market size, estimated
£35Ka year
Peak month
November27.9× the quietest month
Top search term
ceramic logs for bioethanol fire14K searches a year

02 · Price

A sale here is worth £25.31.

Listings sell for £25.31 on average, from £20.30 to £45.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £25.31 that is £0 to £3K a year per listing.

Average price
£25.31inside the $15 to $100 sweet spot
Price range
£20.30–£45.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #290 within Fireplaces, Stoves & Accessories. It carries 267 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#290in Fireplaces, Stoves & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Artificial Logs for Fireplace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • The Stove Wizard33%
  • Canirologas20%
  • heyfurni19%
  • ATR ART TO REAL19%
  • Generic6%
  • ManyuGas4%

Demand

Artificial Logs for Fireplace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 27.9×

Reviews and returns

What reviews say buyers love and hate about Artificial Logs for Fireplace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.29

Too small

They are a lot smaller than I thought they would be

are tiny and look awful

Brightness/Shine/Glow17%−0.10

it definitely does NOT glow as in the video

does not glow as in the video

Flammable17%−0.11

Caught fire

Advertised Vs Actual Product8%−0.05

The item descriptions need to be much clearer in terms of differentiating them

Smell8%+0.17

Smell a bit

Love

Value For Money41%+2.97

Great value look amazing

Excellent value

Good price

Quality-Overall31%+0.59

No complaints

Great product

otherwise an ok product

Fire Resistance10%+0.54

These are ideal for my fire

Great decoration for the fire

Perfect for indoor bio-fuel fire

Design-Overall3%+0.17

The detail is terrific

Display-Overall3%+0.17

Ideal for my display

Return

3.0% Return rate 70% Fixable by listing

Size-Overall53%█▅▆▆▆▃

Too small

They are a lot smaller than I thought they would be

are tiny and look awful

Quality-Overall10%▁▇▇▃█▁
Advertised Vs Actual Product6%▁█▁▄▄▁

The item descriptions need to be much clearer in terms of differentiating them

Compatibility-Overall6%▁▁█▆▅▁
Defective Material/Parts5%▁▁▄▁▂█

FAQ

Common Artificial Logs for Fireplace questions

Answered from the same tracked data.