Is artificial logs for fireplace profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 11 tracked products. 90-day search growth is -72.6%. Flapen's verdict: Skip it (39/100).

How competitive is the artificial logs for fireplace niche?

6 brands and 9 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in artificial logs for fireplace?

Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Flammable. The return rate is 3.0%.

When does demand for artificial logs for fireplace peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 27.9× the quietest.

What does it cost to enter the artificial logs for fireplace niche?

Listings span £20.30–£45.98; the average listing price is £25.31 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.

artificial logs for fireplace

Skip it

Soft demand (-72.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£25.31

avg listing price — sweet spot $15–$100

Price range

Incredible£20.30–£45.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great267.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£35K

£35K/yr · 21K searches

Growth

Bad-72.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, artificial logs for fireplace is a £35K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

artificial logs for fireplace market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £19K–£25K; units × avg price
Conversion rate: 6.5%
Avg BSR: #290
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.9%
Avg brand age: 65 months
Avg seller age: 240 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

The Stove Wizard33%
Canirologas20%
heyfurni19%
ATR ART TO REAL19%
Generic6%
ManyuGas4%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -72.6% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 27.9×

Open Trend

Top artificial logs for fireplace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heyfurni Ceramic Wood for Bioethanol Fireplace 10 Pieces Smokeless Fire Logs Gas Fireplace Logs Decorative Ceramic Log Set for Indoor and Outdoor Use Gas Inserts Vented Electric Ethanol

heyfurni£20.764.5★479 rev

The Stove Wizard Gas Fire Replacement Ceramic Artificial Faux Logs Coals 8 piece log set for Gas LPG Bio Ethanol and Electric Fires

The Stove Wizard£21.034.4★53 rev

ATR ART TO REAL Ceramic Logs for Bioethanol Fire Decorative Gas Fireplace Log for Gas Fires Smokeless Artificial Pine Cones Shaped Firewood Logs for Electric Fireplace 9 Pcs

ATR ART TO REAL£24.034.3★1,055 rev

The Stove Wizard Ceramic Gas Fire Log Set 10 Piece Delamere Brown Effect Compatible with Gas Electric LPG and Bio Ethanol Fires

The Stove Wizard£20.893.7★42 rev

Fireplace Gas Logs 4pcs Ceramic Wood Fire Logs Decorative Ceramic Wood Log Set for Indoor Outdoor Gas Insets Vented Ventless Electric Ethanol Gel Fireplaces

Canirologas£21.094.4★55 rev

Newest

by launch date

10-Pieces Ceramic Logs Decorative Logs for Gas Electric Fireplace Smokeless Artificial Fire Logs Long Burning Heat-resistant Stackable Pine Wood Log Set

Generic£26.4526 rev

1y ago

Gas Fireplace Woods Ceramic Log 10Pcs Small Artificial Log Fireplace Decoration Set For Ethanol Electric Firepit Fireplace Fireplace Decor Wood Indoor Outdoor

ManyuGas£23.9714 rev

1y ago

Fireplace Gas Logs 10pcs Small Simulated Fake Firewood Ceramic Wood Logs Silent decorative for Gas Insets Vented Electric Ethanol and Fire Pits

Canirologas£24.2236 rev

2y ago

Gas logs 8pcs gas fireplace logs simulated firewood decorative ceramic wood fire logs windless for indoor and outdoor fireplaces and fire pits Gas Vented Ventless Electric Ethanol Gel Inserts

Canirologas£29.7250 rev

2y ago

Fireplace Gas Logs 4pcs Ceramic Wood Fire Logs Decorative Ceramic Wood Log Set for Indoor Outdoor Gas Insets Vented Ventless Electric Ethanol Gel Fireplaces

Canirologas£21.0955 rev

3y ago

What buyers say about artificial logs for fireplace

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money41%

“Great value look amazing”

Quality-Overall31%

“No complaints”

Fire Resistance10%

“These are ideal for my fire”

Design-Overall3%

“The detail is terrific”

Display-Overall3%

“Ideal for my display”

Suitable For Indoor3%

“Perfect for indoor bio-fuel fire”

Brightness/Shine/Glow1%

“inviting glow every time”

Durability1%

“hold up perfectly during long burns”

Weight Light1%

“Theyre lightweight yet sturdy”

What buyers complain about

Size-Overall42%

“Too small”

Brightness/Shine/Glow17%

“it definitely does NOT glow as in the video”

Flammable17%

“Caught fire”

Advertised Vs Actual Product8%

“The item descriptions need to be much clearer in terms of differentiating them”

Smell8%

“Smell a bit”

Top return reasons

Size-Overall53%

Quality-Overall10%

Advertised Vs Actual Product6%

Compatibility-Overall6%

Defective Material/Parts5%

Color5%

Flammable2%