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Artificial Grass Underlay

Fail

Shoppers spend only $10K a year here, so Artificial Grass Underlay is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£10K/yr19K searches / yr
90-day growth
+109.4%search demand this quarter
Competition
72%top-5 click share · 13 brands · 16 sellers

Flapen Score

Artificial Grass Underlay against its category

The dotted line is the DIY & Tools average. Past it, Artificial Grass Underlay is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artificial Grass Underlay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Artificial Grass Underlay 19K times last year and spent an estimated £10K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +109.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+109.4%
Conversion, latest week
1.7%
Market size, estimated
£10Ka year
Peak month
May15.3× the quietest month
Top search term
artificial grass underlay14K searches a year

02 · Price

A sale here is worth £32.78.

Listings sell for £32.78 on average, from £5.48 to £61.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £32.78 that is £0 to £3K a year per listing.

Average price
£32.78inside the $15 to $100 sweet spot
Price range
£5.48–£61.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #193 within Building Supplies. It carries 1,186 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
35%
Out of stock, average day
3.4%
Average rank
#193in Building Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,186per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Artificial Grass Underlay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£522£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • Grandismo26%
  • GrassWarehouse23%
  • Royale19%
  • Best Artificial12%
  • SoftTurf4%
  • FloorPro4%
  • Open — no brand owns it (7 brands, 12%)

Demand

Artificial Grass Underlay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×

Reviews and returns

What reviews say buyers love and hate about Artificial Grass Underlay

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality14%−0.05

Is basically plastic sheeting- avoid

Weed fabric

Value For Money11%+0.19

Not worth the money

Waste of money

Plant Growth11%−0.06

Weeds have breached after a few months sadly

Doesn't stop plants

Thickness10%

Didn't use it was too thick for our little lawn

It's thick

not as thick as I thought it was going to be

Durability7%−0.04

Weeds have breached after a few months sadly

started to fray at edges as soon as I opened it

Love

Quality-Overall26%+2.57

extremely high quality membrane and quantity excellent

Excellent quality weed membrane

Decent quality

Value For Money12%+0.19

Excellent value

Worth buying

Good value

Advertised Vs Actual Product11%−0.02

Just what we needed

As described

Item is exactly as listed

Ease Of Use7%+0.67

Easy to use

Easy to cut

was easy to cut to size

Thickness6%

This membrane was very nice to work with: thick and tough,

Great good solid peice thick

It is thick

Return

0.4% Return rate 44% Fixable by listing

Size-Overall34%▁▆▇▇██
Material Quality11%█▅▂▅▂▁

Is basically plastic sheeting- avoid

Weed fabric

Quality-Overall11%█▁▃▂▂▃

that is bad QA IMHO

Functionality-Overall10%▁▁▂▁█▇
Advertised Vs Actual Product5%▁█▇▁▂▂

FAQ

Common Artificial Grass Underlay questions

Answered from the same tracked data.