artificial grass underlay
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+109.4%90-day search growth — must beat 0% to launch
Avg price
Incredible£32.78avg listing price — sweet spot $15–$100
Price range
Great£5.48–£61.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,186.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£10K£10K/yr · 19K searches
According to Flapen's Amazon United Kingdom niche tracking, artificial grass underlay is a £10K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
artificial grass underlay market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £25K–£33K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 82%
- Out of stock
- 3.4%
- Avg brand age
- 60 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 flat
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
12%
- Grandismo26%
- GrassWarehouse23%
- Royale19%
- Best Artificial12%
- SoftTurf4%
- FloorPro4%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +109.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×
Top artificial grass underlay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royale Artificial Grass Underlay - Impact Shockpad - Underlayment - 15m Roll (1metre x 15metres) Makes Astro Turf Feel Softer Underfoot
Royale£41.364.3★217 rev
Performance Artificial Grass Underlay Drainage Foam Base for Fake Turf Lawn 5m Roll | 10mm Thickness | Enhanced Lawn Protection Grass Underlay
GrassWarehouse£32.854.2★6 rev
Grassflow Artificial Grass Underlay - 1m x 5metre Roll -10mm Thickness - Rain Hole Drainage System - Improves Underfoot Comfort - Shockpad Underlayment - Ideal for Decking or Concrete
Grandismo£32.734.6★43 rev
Best Artificial Grass Underlay Impact Shockpad Drainage Astro Turf 10mm Thick (10m x 0.5m) 5m Roll
Best Artificial£33.064.4★50 rev
Grassflow Artificial Grass Underlay - 1m x 10m Roll -10mm Thickness - Rain Hole Drainage System - Improves Underfoot Comfort - Shockpad Underlayment - Reduces Lines and Streaks On Decking or Concrete
Grandismo£54.844.9★41 rev
Newest
by launch datePerformance Artificial Grass Underlay Drainage Foam Base for Fake Turf Lawn 5m Roll | 10mm Thickness | Enhanced Lawn Protection Grass Underlay
GrassWarehouse£32.856 rev
CAKKVDE 3m x 10m Heavy Duty Weed Membrane
CAKKVDE£16.6130 rev
Performance Artificial Grass Underlay Drainage Foam Base for Turf Lawn 10m Roll | 10mm Thickness | Enhanced Lawn Protection Grass Underlay
GrassWarehouse£55.987 rev
Artificial Grass Underlayment - 1metre x 5metre Roll - 10mm Thickness - Hole Drainage System - Excellent Underfoot Comfort - Shock-pad Underlay - Ideal for Decking or Concrete
FloorPro£32.697 rev
Grassflow Artificial Grass Underlay - 1m x 5metre Roll -10mm Thickness - Rain Hole Drainage System - Improves Underfoot Comfort - Shockpad Underlayment - Ideal for Decking or Concrete
Grandismo£32.7343 rev
Trending
90-day click momentum
35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 3m
Ark Mat£23.824.2★
CAKKVDE 3m x 10m Heavy Duty Weed Membrane
CAKKVDE£16.614.4★
iropro 3m x 10m Heavy Duty Weed Control Membrane Garden Weed Barrier Fabric for Landscaping Driveway Gravel Artificial Grass Lawn Underlay Black Woven Roll Ground Cover
iropro£17.514.5★
TOAOT Half Green Artificial Grass Turf U Pins Metal Galvanised Pegs Staples Weed (20)
TOAOT£5.484.3★
Performance Artificial Grass Underlay Drainage Foam Base for Fake Turf Lawn 5m Roll | 10mm Thickness | Enhanced Lawn Protection Grass Underlay
GrassWarehouse£32.854.2★
What buyers say about artificial grass underlay
What buyers praise and complain about, mined from review topics.What buyers love
“extremely high quality membrane and quantity excellent”
“Excellent value”
“Just what we needed”
“Easy to use”
“This membrane was very nice to work with: thick and tough,”
“The fabric feels much stronger than cheaper alternatives”
“Easy to cut”
“Good strong material used as screening”
“fits perfectly”
“Love it 🍉 An excellent weed membrane that is exceptionally easy to install”
What buyers complain about
“Is basically plastic sheeting- avoid”
“Not worth the money”
“Weeds have breached after a few months sadly”
“Didn't use it was too thick for our little lawn”
“Weeds have breached after a few months sadly”
“that is bad QA IMHO”
“As I have mobility problems It is hard for me to get to the gate I have to relies on my next door neibour to fetch them for me”
“it seems quite flimsy”
“Does not stop the weeds”
“fall apart on the cut side”
Top return reasons
Common questions
- Is artificial grass underlay profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +109.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the artificial grass underlay niche?
- 13 brands and 16 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in artificial grass underlay?
- Top complaints mined from reviews: Material Quality, Value For Money, Plant Growth. The return rate is 0.4%.
- When does demand for artificial grass underlay peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 15.3× the quietest.
- What does it cost to enter the artificial grass underlay niche?
- Listings span £5.48–£61.70; the average listing price is £32.78 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.