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Artificial Grass Underlay

Fail

Shoppers spend an estimated $10K a year here, so Artificial Grass Underlay is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£10K/yr19K searches / yr
90-day growth
+109.4%search demand this quarter
Competition
72%top-5 click share · 13 brands · 16 sellers

Flapen Score

Artificial Grass Underlay against its category

The dotted line is the DIY & Tools average. Past it, Artificial Grass Underlay is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artificial Grass Underlay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Artificial Grass Underlay 19K times last year and spent an estimated £10K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +109.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+109.4%
Conversion, latest week
1.7%
Market size, estimated
£10Ka year
Peak month
May15.3× the quietest month
Top search term
artificial grass underlay14K searches a year

02 · Price

A sale here is worth £32.78.

Listings sell for £32.78 on average, from £5.48 to £61.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £32.78 that is £0 to £3K a year per listing.

Average price
£32.78inside the $15 to $100 sweet spot
Price range
£5.48–£61.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #193 within Building Supplies. It carries 1,186 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
35%
Out of stock, average day
3.4%
Average rank
#193in Building Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,186per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Artificial Grass Underlay products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£522£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

16

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

12%

  • Grandismo26%
  • GrassWarehouse23%
  • Royale19%
  • Best Artificial12%
  • SoftTurf4%
  • FloorPro4%
  • Open — no brand owns it (7 brands, 12%)

Demand

Artificial Grass Underlay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×

Reviews and returns

What reviews say buyers love and hate about Artificial Grass Underlay

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Material Quality”
0.4%of orders come back
“Is basically plastic sheeting- avoid”
A buyer, on “Material Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Artificial Grass Underlay questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data