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Araldite

Fail

The top 5 brands take 100% of clicks, so Araldite is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£235K/yr145K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
93%top-5 click share · 4 brands · 83 sellers

Flapen Score

Araldite against its category

The dotted line is the DIY & Tools average. Past it, Araldite is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Araldite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Araldite 145K times last year and spent an estimated £235K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

24.8% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
24.8%
Market size, estimated
£235Ka year
Peak month
August1.2× the quietest month
Top search term
araldite rapid 2 part epoxy glue51K searches a year

02 · Price

A sale here is worth £6.52.

Listings sell for £6.52 on average, from £4.52 to £7.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £6.52 that is £20K to £26K a year per listing.

Average price
£6.52under the $15 to $100 sweet spot
Price range
£4.52–£7.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£20K–£26K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Adhesives & Sealers. It carries 4,849 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Adhesives & Sealers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,849per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Araldite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£106K£141K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Araldite52%
  • Best Price Square36%
  • GORILLA8%
  • ADVANCEDSIL4%
  • Open — no brand owns it (0%)

Demand

Araldite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Araldite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • araldite rapid 2 part epoxy glue51K/yr
  • araldite55K/yr
  • araldite 2 part epoxy glue11K/yr
  • araldite glue11K/yr
  • araldite rapid9K/yr
  • araldite standard3K/yr
  • araldite ultra strong4K/yr

Reviews and returns

What reviews say buyers love and hate about Araldite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%+0.47

Terrible glue

Rubbish glue

Weak useless glue

Quality-Overall8%+0.55

Rubbish

Utter rubbish

Absolute rubbish

Assembly/Installation8%−0.07

Doesnt set properly

Takes for ever to set

it takes a while to set

Functionality-Overall5%−0.10

Didn't work at all

It simply doesnt work as expected

doesnt work properly

Value For Money5%+1.16

An expensive and inferior way of buying what used to be cheap

Very expensive

always thought it somewhat expensive when bought in small quantities - 2 x 15ml tubes costs around £8

Love

Adhesion/Stickiness24%+0.47

Good value & excellent adhesion, got very good results

Best two pack adhesive

sticks very well

Quality-Overall13%+0.55

Very good product performance

As good as premium priced brands

Quality is very good

Value For Money12%+1.16

affordable

Good price

Good value for money

Ease Of Use8%+0.19

easy to understand

Usage is straightforward enough

Easy to use

Advertised Vs Actual Product6%+0.44

Does the job nicely

it does exactly what it's supposed to

As expected

Return

0.3% Return rate 16% Fixable by listing

Adhesion/Stickiness28%▃▇▆█▄▆

Terrible glue

Rubbish glue

Weak useless glue

Functionality-Overall13%█▅▄▄▁▅

Didn't work at all

It simply doesnt work as expected

doesnt work properly

Advertised Vs Actual Product10%▁▁█▂▄▁
Leak-Proof9%▅█▁▅▇█

Leaky Plungers

the tubes had leaked out the back of the plunger

Defective Material/Parts5%▃▄▁▂█▁

FAQ

Common Araldite questions

Answered from the same tracked data.