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Antique Brass Cupboard Handles

Fail

Shoppers spend only $53K a year here, so Antique Brass Cupboard Handles is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£53K/yr277K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
23%top-5 click share · 31 brands · 40 sellers

Flapen Score

Antique Brass Cupboard Handles against its category

The dotted line is the DIY & Tools average. Past it, Antique Brass Cupboard Handles is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antique Brass Cupboard Handles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antique Brass Cupboard Handles 277K times last year and spent an estimated £53K. The top 5 brands take 54% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
1.2%
Market size, estimated
£53Ka year
Top search term
antique brass cupboard handles52K searches a year

02 · Price

A sale here is worth £15.55.

Listings sell for £15.55 on average, from £2.96 to £28.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.55 that is £0 to £2K a year per listing.

Average price
£15.55inside the $15 to $100 sweet spot
Price range
£2.96–£28.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #158 within Cabinet Hardware. It carries 249 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
92%
Out of stock, average day
3.8%
Average rank
#158in Cabinet Hardware
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
78

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Antique Brass Cupboard Handles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

40

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

23%

Top 20: 57%

Open market

40%

  • FURNIWARE19%
  • Talentedeco13%
  • Amerdeco8%
  • TsunNee7%
  • Asimerdeco7%
  • Goldenwarm6%

Demand

Antique Brass Cupboard Handles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Antique Brass Cupboard Handles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antique brass cupboard handles52K/yr
  • brass kitchen handles31K/yr
  • brass handles29K/yr
  • brass cupboard handles23K/yr
  • brass handles for cabinets15K/yr
  • brass cabinet handles15K/yr
  • brass drawer handles15K/yr
  • antique brass handles13K/yr
  • antique brass kitchen handles15K/yr
  • brass wardrobe handles12K/yr

Reviews and returns

What reviews say buyers love and hate about Antique Brass Cupboard Handles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color22%−0.12

Strange colour

Wasn't sure what to expect colour wise

Colour wrong

Quality-Overall10%+2.11

Handles fine, screws wrong size and low quality

cheap

Very cheap quality, gold is very yellow, returned

Size-Overall9%−0.03

They are the wrong size - barely fit through the holes

Small

Short screws

Strength8%−0.06

flimsy ones I saw in the local DIY shops

not sturdy enough for kitchen cupboards or any drawer that is large

Flimsy

Defective Material/Parts8%−0.07

Item turned up with one of the knobs dented

Item not supplied with screws

Love

Quality-Overall27%+2.11

Excellent product

Good condition and quality, looks fab, was easy to install

Good quality, went great with chest of drawers I purchased from charity shop

Value For Money16%+1.00

Good price

Excellent value for money

Worth it

Advertised Vs Actual Product11%

As advertised

Better than expected

As described

Size-Overall9%−0.03

Comes with all the fittings too

They fit great

Easy to fit

Color6%−0.12

Gorgeous colour

No faults, colour as advertised

colour match was perfect

Return

3.8% Return rate 87% Fixable by listing

Size-Overall46%█▇▆▇▆▇

They are the wrong size - barely fit through the holes

Small

Short screws

Color37%▅▆▇▇█▇

Strange colour

Wasn't sure what to expect colour wise

Colour wrong

Quality-Overall5%█▆▄▆▄▄

Handles fine, screws wrong size and low quality

cheap

Very cheap quality, gold is very yellow, returned

Advertised Vs Actual Product2%▅█▇▆▃█

theres no comment about that in the details AND a pic of the handle with screws which i felt is deliberately misleading

Advertised with 6 screws in image but arrived without them.

Material Quality2%▅▆▅▃▅█

FAQ

Common Antique Brass Cupboard Handles questions

Answered from the same tracked data.