antique brass cupboard handles
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great249.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great£15.55avg listing price — sweet spot $15–$100
Price range
Good£2.96–£28.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 277K searches
According to Flapen's Amazon United Kingdom niche tracking, antique brass cupboard handles is a £53K/yr Amazon United Kingdom market (277K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
antique brass cupboard handles market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £62K–£78K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 95%
- Out of stock
- 3.8%
- Avg brand age
- 34 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
40
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
23%
Top 20: 57%
Open market
40%
- FURNIWARE19%
- Talentedeco13%
- Amerdeco8%
- TsunNee7%
- Asimerdeco7%
- Goldenwarm6%
Demand
Weekly Amazon search volume, last 41 weeks — -17.7% search growth over the last 90 days.Top antique brass cupboard handles search terms
- antique brass cupboard handles52K/yr
- brass kitchen handles31K/yr
- brass handles29K/yr
- brass cupboard handles23K/yr
- brass handles for cabinets15K/yr
- brass cabinet handles15K/yr
- brass drawer handles15K/yr
- antique brass handles13K/yr
- antique brass kitchen handles15K/yr
- brass wardrobe handles12K/yr
Top antique brass cupboard handles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TsunNee 12PCS Vintage Cabinet Knobs Chic Drawer Knobs Antique Brass Kitchen Cupboard Handles 30mm Round Furniture Door Knobs
TsunNee£6.544.5★2,216 rev
FURNIWARE Pack of 10 Knurled Cabinet Knobs Shiny Antique Brass Cabinet Knobs Solid Cupboard Handles with 2 Sizes Screws Round Single Hole for Kitchen Dresser Wardrobe Chest of Drawers Furniture
FURNIWARE£19.354.8★234 rev
Yibaijia 16 Pcs Shell Cup Handles Vintage Drawer Pull Handles Semi Circle Retro Kitchen Cupboard Door Handle and Knobs Furniture Cabinet Dresser Door Knobs with Screws-Bronze
Yibaijia£4.764.6★1,327 rev
Yetaha 10pcs Cabinet Cup Pull Handle Drawer Shell Pull Handles Vintage Antique Kitchen Cupboard Pulls Furniture Knob with Screws Suitable for Handware Drawer Dresser Door 65mm Hole Centre Brass
Yetaha£7.224.4★1,785 rev
Goldenwarm 10 Pack Champagne Bronze Cabinet Pulls Kitchen Cupboard Handles 160mm Champagne Drawer Pulls Ideal for Kitchen Bathroom Bedroom
Goldenwarm£18.365.0★27 rev
Newest
by launch date
Goldenwarm 10 Pack Antique Brass Cupboard Handles 5-1/16Inch(128mm) Hole Centers Vintage Antique Brass Kitchen Handles Solid Zinc Alloy Retro Drawer Pulls
Goldenwarm£20.4614 rev
Talentedeco 10 Pack Antique Brass Cabinet Pulls 5 Inch(128mm) Kitchen Cabinet Handles Vintage Retro Cabinet Hardware for Drawer Pulls
Talentedeco£20.367 rev
Asimerdeco 10 Pack Knurled Antique Brass Cabinet Pulls 5 Inch(128mm) Kitchen Cupboard Handles Cabinet Hardware Drawer Pulls
Asimerdeco£20.8024 rev
Talentedeco 10 Pack Antique Brass Cabinet Pulls 5 Inch(128mm) Kitchen Cupboard Handles Vintage Retro Cabinet Hardware for Drawer Pulls
Talentedeco£20.3823 rev
Asimerdeco 10 Pack Antique Brass Cabinet Pulls 5 Inch(128mm) Kitchen Cupboard Handles Solid Zinc Alloy Cabinet Hardware Drawer Pulls
Asimerdeco£17.459 rev
Trending
90-day click momentumTalentedeco 10 Pack Antique Brass Cabinet Pulls 5 Inch(128mm) Kitchen Cabinet Handles Vintage Retro Cabinet Hardware for Drawer Pulls
Talentedeco£20.364.6★
Asimerdeco 10 Pack Knurled Antique Brass Cabinet Pulls 5 Inch(128mm) Kitchen Cupboard Handles Cabinet Hardware Drawer Pulls
Asimerdeco£20.804.8★
keypak 10 Pack Smooth T-Bar Cabinet Handles 128mm Hole Centres Antique Brass - Modern Drawer Pulls for Kitchen Cupboards Wardrobe Doors Dresser
keypak£24.754.6★
keypak 10 Pack Antique Brass Knurled Kitchen Cupboard Handles 128mm Hole Centres Aluminium T-Bar Pulls for Cabinet Wardrobe Doors Chest of Drawers
keypak£24.665.0★
Asimerdeco 10 Pack Antique Brass Cabinet Pulls 5 Inch(128mm) Kitchen Cupboard Handles Solid Zinc Alloy Cabinet Hardware Drawer Pulls
Asimerdeco£17.455.0★
What buyers say about antique brass cupboard handles
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good price”
“As advertised”
“Comes with all the fittings too”
“Gorgeous colour”
“The actual product/design is beautiful”
“Sturdy and super easy to install”
“These handles are quite lightweight”
“Arrived quickly and easy to assemble”
“Perfect for job at hand”
What buyers complain about
“Strange colour”
“Handles fine, screws wrong size and low quality”
“They are the wrong size - barely fit through the holes”
“flimsy ones I saw in the local DIY shops”
“Item turned up with one of the knobs dented”
“theres no comment about that in the details AND a pic of the handle with screws which i felt is deliberately misleading”
“Waste of money”
“Poorly machined bolts”
Top return reasons
Common questions
- Is antique brass cupboard handles profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 78 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the antique brass cupboard handles niche?
- 31 brands and 40 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in antique brass cupboard handles?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 3.8%.
- What does it cost to enter the antique brass cupboard handles niche?
- Listings span £2.96–£28.76; the average listing price is £15.55 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.