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Anaglypta Wallpaper

Fail

Shoppers spend only $20K a year here, so Anaglypta Wallpaper is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£20K/yr171K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
32%top-5 click share · 10 brands · 23 sellers

Flapen Score

Anaglypta Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Anaglypta Wallpaper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anaglypta Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anaglypta Wallpaper 171K times last year and spent an estimated £20K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
1.3%
Market size, estimated
£20Ka year
Peak month
September2.0× the quietest month
Top search term
anaglypta wallpaper99K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £4.13 to £16.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.93 that is £0 to £893 a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£4.13–£16.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£893
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #877 within Painting Supplies, Tools & Wall Treatments. It carries 154 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
11%
Out of stock, average day
4.7%
Average rank
#877in Painting Supplies, Tools & Wall Treatments
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
154per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Anaglypta Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£596£1K£2K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

12%

  • Anaglypta49%
  • Superfresco Paintable10%
  • Brewster Home Fashions10%
  • Anttyscar7%
  • YöL7%
  • SOPHIE LAURENCE5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Anaglypta Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Anaglypta Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anaglypta wallpaper99K/yr
  • anaglypta wallpaper for painting34K/yr
  • discontinued anaglypta wallpaper12K/yr
  • anaglypta8K/yr
  • anaglypta wallpaper uk8K/yr
  • anaglypta textured wallpaper11K/yr

Reviews and returns

What reviews say buyers love and hate about Anaglypta Wallpaper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness42%−0.36

It's Not very thick

If Im honest its not as thick a paper as it looks

Paper was not as thick as I thought it would be

Advertised Vs Actual Product14%−0.06

Deceiving picture

Doesnt look as expected

Misleading Advert

Quality-Overall9%+0.99

Not good at all

found better quality at toolstation for same price

Size-Overall7%−0.03

The pattern is quite large

Too short

as others have mentioned the pattern is quite large

Paint Quality5%+0.29

once painted wont be noticeable

Love

Quality-Overall29%+0.99

it is a perfectly good product sold in good faith

Really pleased with the quality of this wallpaper

Excellent product

Ease Of Use14%+0.72

Easy to use

it made things much easier

Easy to hang

Value For Money13%+1.29

Good price

Good value for money

very good value for your money the seller was great even delivered my order sooner than expected

Advertised Vs Actual Product9%−0.06

As advertised

As per description

Exactly what we needed

Design-Overall6%+0.48

Fantastic design

Nice understated

Lovely pattern

Return

0.0% Return rate 55% Fixable by listing

Advertised Vs Actual Product26%█▅▇▄▅▆

Deceiving picture

Doesnt look as expected

Misleading Advert

Size-Overall14%▆█▅▃▁▅

The pattern is quite large

Too short

as others have mentioned the pattern is quite large

Thin10%▅█▅▅▆▄
Color9%▄▃▄█▄▁
Design-Overall8%▂▂▂▃█▄

FAQ

Common Anaglypta Wallpaper questions

Answered from the same tracked data.