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Alexa Plugs Smart 4 Pack

Fail

Shoppers spend only $46K a year here, so Alexa Plugs Smart 4 Pack is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£46K/yr18K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
84%top-5 click share · 7 brands · 47 sellers

Flapen Score

Alexa Plugs Smart 4 Pack against its category

The dotted line is the DIY & Tools average. Past it, Alexa Plugs Smart 4 Pack is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alexa Plugs Smart 4 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alexa Plugs Smart 4 Pack 18K times last year and spent an estimated £46K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
13.2%
Market size, estimated
£46Ka year
Top search term
alexa plugs smart 4 pack14K searches a year

02 · Price

A sale here is worth £19.72.

Listings sell for £19.72 on average, from £11.99 to £23.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £19.72 that is £2K to £5K a year per listing.

Average price
£19.72inside the $15 to $100 sweet spot
Price range
£11.99–£23.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Electrical. It carries 4,008 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Electrical
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,008per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Alexa Plugs Smart 4 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

47

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Tapo35%
  • Eightree28%
  • Amazon Basics23%
  • HBN6%
  • TVLIVE4%
  • Oblinple3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Alexa Plugs Smart 4 Pack search demand

Weekly searches over the year. Pick a range.

250150Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Alexa Plugs Smart 4 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall25%−0.14

Can't connect to app

Very difficult to connect

Poor Connectivity

Durability23%−0.15

Failed within 12 months

Failed after a year

Broken

Assembly/Installation6%+0.69

Took a bit to set up

can not re-install

not easy to set up

Functionality-Overall6%−0.04

Didnt work

Only one item work

Not Fit For Purpose

Quality-Overall5%+0.97

Awful reliability

Absolute rubbish

Poor quality

Love

Socket/Port/Plug18%+1.08

Great plugs

Nice plugs

These sockets work really well

Quality-Overall16%+0.97

Excellent Product

and construction quality seem very decent

Solid build quality

Assembly/Installation16%+0.69

Easy enough to configure

Easy to install

Easy setup

Ease Of Use14%+1.03

Easy to use

Makes life so much easier

Very straightforward

Value For Money9%+0.44

Really worth the money

Good value

Good value for money

Return

2.1% Return rate 2% Fixable by listing

Connectivity-Overall43%█▆█▆██

Can't connect to app

Very difficult to connect

Poor Connectivity

Compatibility-Overall21%▄▇▅█▆▅

Check it's compatible before buying

Wouldnt pair

the App is not compatible with Alexa

Functionality-Overall14%███▃▅▇

Didnt work

Only one item work

Not Fit For Purpose

Socket/Port/Plug6%▆▅▅█▆▄

The smart plugs are now totally useless

one by one the plugs started to break

This seems to be a common problem with these smart plugs

Defective Material/Parts4%▅▅▅█▇▅

FAQ

Common Alexa Plugs Smart 4 Pack questions

Answered from the same tracked data.