alexa plugs smart 4 pack
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.72avg listing price — sweet spot $15–$100
Price range
Good£11.99–£23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,008avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£46K£46K/yr · 18K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, alexa plugs smart 4 pack is a £46K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
alexa plugs smart 4 pack market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £30K–£39K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
47
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- Tapo35%
- Eightree28%
- Amazon Basics23%
- HBN6%
- TVLIVE4%
- Oblinple3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 25 weeks — -27.7% search growth over the last 90 days.Top alexa plugs smart 4 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo P100 (4-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
Tapo£21.684.7★18,061 rev
Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 4 Pack White UK
Amazon Basics£21.954.4★2,893 rev
EIGHTREE Smart Plug that Work With Alexa & Google Home Smart Plug with Energy Monitoring Mini Smart Socket WiFi Plug Remote Control Timer & Schedule Function 2.4Ghz Wi-Fi Timer Plug 4 Pack
Eightree£21.224.5★1,565 rev
EIGHTREE Smart Plugs with Energy Monitoring WiFi Smart Sockets with Remote Control and Timer 2.4GHz Wi-Fi 13A 4 Pack - Alexa & Google Home Compatible
Eightree£21.214.4★2,369 rev
HBN Smart Plug WiFi Socket Work with Alexa Echo and Google Home Smart Timer Plug No Hub Required 2.4Ghz Only (13A/3120W 4 Pack)
HBN£20.894.3★2,369 rev
Newest
by launch date
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
Oblinple£21.8856 rev
Tapo P110 (4-Pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing
Tapo£23.593,181 rev
UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 2 Pack
UPXNBOR£11.99468 rev
Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 4 Pack White UK
Amazon Basics£21.952,893 rev
EIGHTREE Smart Plugs with Energy Monitoring WiFi Smart Sockets with Remote Control and Timer 2.4GHz Wi-Fi 13A 4 Pack - Alexa & Google Home Compatible
Eightree£21.212,369 rev
Trending
90-day click momentumOblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
Oblinple£21.884.6★
UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 2 Pack
UPXNBOR£11.994.2★
EIGHTREE Smart Plug that Work With Alexa & Google Home Smart Plug with Energy Monitoring Mini Smart Socket WiFi Plug Remote Control Timer & Schedule Function 2.4Ghz Wi-Fi Timer Plug 4 Pack
Eightree£21.224.5★
Tapo P110 (4-Pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing
Tapo£23.594.5★
HBN Smart Plug WiFi Socket Work with Alexa Echo and Google Home Smart Timer Plug No Hub Required 2.4Ghz Only (13A/3120W 4 Pack)
HBN£20.894.3★
What buyers say about alexa plugs smart 4 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Great plugs”
“Excellent Product”
“Easy enough to configure”
“Easy to use”
“Really worth the money”
“Connectivity is great”
“Works as intended”
“Works great”
“Compatible with literally everything”
“very easy to set up with a user friendly app”
What buyers complain about
“Can't connect to app”
“Failed within 12 months”
“Took a bit to set up”
“Didnt work”
“Awful reliability”
“Dont fit”
“The pack of 4 was a waste of money”
“Check it's compatible before buying”
“Great vfm I wish instructions were simpler”
“The smart plugs are now totally useless”
Top return reasons
Common questions
- Is alexa plugs smart 4 pack profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the alexa plugs smart 4 pack niche?
- 7 brands and 47 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in alexa plugs smart 4 pack?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Assembly/Installation. The return rate is 2.1%.
- What does it cost to enter the alexa plugs smart 4 pack niche?
- Listings span £11.99–£23.59; the average listing price is £19.72 (sweet spot $15–$100). The average incumbent carries 4,008 reviews — the moat a new listing must climb.