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Airbrush Cleaner

Fail

The top 5 products take 83% of clicks, so Airbrush Cleaner is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£63K/yr30K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
83%top-5 click share · 8 brands · 33 sellers

Flapen Score

Airbrush Cleaner against its category

The dotted line is the DIY & Tools average. Past it, Airbrush Cleaner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airbrush Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airbrush Cleaner 30K times last year and spent an estimated £63K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

21.3% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
21.3%
Market size, estimated
£63Ka year
Peak month
January2.5× the quietest month
Top search term
airbrush thinner16K searches a year

02 · Price

A sale here is worth £9.89.

Listings sell for £9.89 on average, from £5.20 to £24.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £9.89 that is £7K to £10K a year per listing.

Average price
£9.89under the $15 to $100 sweet spot
Price range
£5.20–£24.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #43 within Painting Supplies, Tools & Wall Treatments. It carries 3,241 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#43in Painting Supplies, Tools & Wall Treatments
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,241per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Airbrush Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

33

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • Vallejo63%
  • The Army Painter12%
  • HOMY ARTY8%
  • 7 Artists5%
  • Hartem4%
  • Maelstromz3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Airbrush Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Airbrush Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airbrush thinner16K/yr
  • vallejo airbrush thinner8K/yr
  • vallejo thinner3K/yr
  • airbrush paint thinner2K/yr

Reviews and returns

What reviews say buyers love and hate about Airbrush Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality30%−0.08

Didnt thin acrylic paint

It thins the paint for my airbrush

Color10%−0.05

Colourless means NO colour

Value For Money10%+0.36

Waste of money

Ease Of Cleaning7%−0.01

I wouldn't even use if for cleaning brushes now

Thickness7%+0.53

This is an odd thinner

Love

Quality-Overall22%

Excellent product

Good quality

Very good product

Advertised Vs Actual Product18%+2.22

Does the Job

The item is as described

Worked better than I expected

Value For Money13%+0.36

Great value

Worth every penny

Good product reasonable price

Ease Of Cleaning11%−0.01

it even made my airbrush easier to clean

Air brush cleaner

The cleaning pot works

Thickness11%+0.53

Great thinner would recommend

Does the job of thinning really well

Great thinner, had no problems at all with it

Return

0.2% Return rate 0% Fixable by listing

Quality-Overall25%▁▁▁██▁
Thickness23%▁▆▁█▃▅

This is an odd thinner

Functionality-Overall20%▁▁█▁▃▂
Thin10%▁█▁▁▁▅
Compatibility-Overall10%▁▁▁▁▅█

FAQ

Common Airbrush Cleaner questions

Answered from the same tracked data.