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Aico Ei3016

Fail

The top 5 brands take 100% of clicks, so Aico Ei3016 is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£167K/yr63K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
75%top-5 click share · 4 brands · 71 sellers

Flapen Score

Aico Ei3016 against its category

The dotted line is the DIY & Tools average. Past it, Aico Ei3016 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aico Ei3016 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aico Ei3016 63K times last year and spent an estimated £167K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
5.7%
Market size, estimated
£167Ka year
Peak month
January1.4× the quietest month
Top search term
aico smoke alarm26K searches a year

02 · Price

A sale here is worth £46.67.

Listings sell for £46.67 on average, from £24.25 to £97.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £46.67 that is £12K to £23K a year per listing.

Average price
£46.67inside the $15 to $100 sweet spot
Price range
£24.25–£97.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£12K–£23K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Safety & Security. It carries 414 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#94in Safety & Security
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
414per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Aico Ei3016 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Aico88%
  • SD Fire Alarms6%
  • Ei30283%
  • WISUALARM3%

Demand

Aico Ei3016 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aico Ei3016 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aico smoke alarm26K/yr
  • aico10K/yr
  • aico ei146e7K/yr
  • aico ei30168K/yr
  • ei3016 optical smoke alarm4K/yr
  • ionisation smoke alarm ei1413K/yr
  • ei141 smoke alarm replacement3K/yr
  • ei141 smoke alarm2K/yr

Reviews and returns

What reviews say buyers love and hate about Aico Ei3016

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.11

Nothing has worked

They go off for no reason

Product Condition13%−0.07

Clearly a used item

Battery Life13%+0.15

thought it was low battery

Ease Of Use13%−0.02

Unusable

Certifications13%−0.07

Batteries on the carbon monoxide alarm can be removed hence cannot pass safety test in Scotland

Love

Size-Overall17%+0.67

fitted perfectly

Easy to fit

Good replacement that fits the Base easily

Quality-Overall15%+1.19

Excellent product

Perfect replacement

Great product, excellent seller

Value For Money13%0.00

Great product and reasonably priced

Good price

Good value for money

Ease Of Use12%−0.02

Easy to swap-out

Easy replacement

Easy to replace

Assembly/Installation12%+0.71

Easy to install

Very easy to set up and install

It was quick to set up

Return

1.8% Return rate 18% Fixable by listing

Alarm/Timer Accuracy20%▄▅█▅█▅
Compatibility-Overall19%▄█▆▇▃▆
Connectivity-Overall11%█▄▄▄▁▂
Size-Overall11%▂▂▅██▄
Defective Material/Parts10%▄▃▄▄█▄

FAQ

Common Aico Ei3016 questions

Answered from the same tracked data.