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5 Plug Extension Lead

Fail

Demand is soft, at -20.9% this quarter, so 5 Plug Extension Lead is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£67K/yr60K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
57%top-5 click share · 12 brands · 49 sellers

Flapen Score

5 Plug Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 5 Plug Extension Lead is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5 Plug Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 5 Plug Extension Lead 60K times last year and spent an estimated £67K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
9.8%
Market size, estimated
£67Ka year
Peak month
November2.1× the quietest month
Top search term
5 plug extension lead16K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £5.22 to £19.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.57 that is £1K to £3K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£5.22–£19.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #139 within Electrical. It carries 1,486 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#139in Electrical
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,486per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top 5 Plug Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

49

Top-5 brand share

86%

Top 20: 97%

Top-5 click share

57%

Top 20: 94%

Open market

11%

  • PRO ELEC31%
  • Mscien21%
  • PIBEEX13%
  • Desiretech13%
  • Status8%
  • --3%
  • Open — no brand owns it (6 brands, 11%)

Demand

5 Plug Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 5 Plug Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5 plug extension lead16K/yr
  • 5 way extension lead13K/yr
  • extension lead 5 sockets3K/yr
  • 5 gang extension lead 1m5K/yr
  • 5 socket extension lead6K/yr
  • 5 gang extension lead 2m3K/yr
  • 5 gang extension lead6K/yr
  • 5 plug extension lead 1m4K/yr
  • extension lead 5 way4K/yr

Reviews and returns

What reviews say buyers love and hate about 5 Plug Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug17%−0.05

Plugs do not fit properly in the slots

The sockets are a bit hard to push the plugs in

Sockets are lose holding plugs

Quality-Overall13%+0.79

Extremely poor quality

Poor quality, completely failed within two weeks

Dangerous product quality

Durability11%−0.06

Just stopped after a month of use

Broke after six months of use

Broken

Touch/Button Controls4%−0.02

Buttons felt really clunky

The buttons comes off

The Extension works however the indicator light on one switch does not work

Advertised Vs Actual Product4%+1.43

Not as Described

False description

so not an accurate description

Love

Quality-Overall23%+0.79

Good solid quality product

solid build quality

Good quality

Advertised Vs Actual Product16%+1.43

As advertised

Exactly what I needed

Just as described

Value For Money12%+0.53

Good value for money

Good value for money

Good price

Socket/Port/Plug11%−0.05

Very well made socket

All six sockets work fine

The actual sockets are great

Add-Ons/Attachments7%+0.41

Great Socket Extension

Great extension

Good solid extension

Return

0.9% Return rate 29% Fixable by listing

Size-Overall19%██▆▅▆▇
Socket/Port/Plug16%▆▅▅█▄▄

Plugs do not fit properly in the slots

The sockets are a bit hard to push the plugs in

Sockets are lose holding plugs

Functionality-Overall11%██▅▅▅▆
Defective Material/Parts7%▇▇▃█▇▆
Add-Ons/Attachments6%▃▄█▆▂▂

FAQ

Common 5 Plug Extension Lead questions

Answered from the same tracked data.