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5 Plug Extension Lead

Fail

Demand is soft, at -20.9% this quarter, so 5 Plug Extension Lead is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£67K/yr60K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
57%top-5 click share · 12 brands · 49 sellers

Flapen Score

5 Plug Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 5 Plug Extension Lead is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5 Plug Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 5 Plug Extension Lead 60K times last year and spent an estimated £67K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
9.8%
Market size, estimated
£67Ka year
Peak month
November2.1× the quietest month
Top search term
5 plug extension lead16K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £5.22 to £19.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.57 that is £1K to £3K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£5.22–£19.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #139 within Electrical. It carries 1,486 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#139in Electrical
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,486per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top 5 Plug Extension Lead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

49

Est. top-5 brand share

86%

Top 20: 97%

Est. top-5 click share

57%

Top 20: 94%

Open market

11%

  • PRO ELEC31%
  • Mscien21%
  • PIBEEX13%
  • Desiretech13%
  • Status8%
  • --3%
  • Open — no brand owns it (6 brands, 11%)

Demand

5 Plug Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 5 Plug Extension Lead search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 5 plug extension lead16K/yr
  • 5 way extension lead13K/yr
  • extension lead 5 sockets3K/yr
  • 5 gang extension lead 1m5K/yr
  • 5 socket extension lead6K/yr
  • 5 gang extension lead 2m3K/yr
  • 5 gang extension lead6K/yr
  • 5 plug extension lead 1m4K/yr
  • extension lead 5 way4K/yr

Reviews and returns

What reviews say buyers love and hate about 5 Plug Extension Lead

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Socket/Port/Plug”
0.9%of orders come back
“Plugs do not fit properly in the slots”
A buyer, on “Socket/Port/Plug”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 5 Plug Extension Lead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data