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3 Way Extension Lead

Fail

Shoppers spend only $55K a year here, so 3 Way Extension Lead is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£55K/yr82K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
49%top-5 click share · 12 brands · 40 sellers

Flapen Score

3 Way Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 3 Way Extension Lead is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Way Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 3 Way Extension Lead 82K times last year and spent an estimated £55K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
7.3%
Market size, estimated
£55Ka year
Peak month
December2.0× the quietest month
Top search term
3 gang extension lead19K searches a year

02 · Price

A sale here is worth £9.20.

Listings sell for £9.20 on average, from £4.17 to £17.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.20 that is £920 to £2K a year per listing.

Average price
£9.20under the $15 to $100 sweet spot
Price range
£4.17–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£920–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #172 within Electrical. It carries 1,787 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
5.6%
Average rank
#172in Electrical
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,787per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top 3 Way Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

40

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

12%

  • Status23%
  • PRO ELEC20%
  • Mscien18%
  • Eagle13%
  • PIBEEX8%
  • Etykir6%
  • Open — no brand owns it (6 brands, 12%)

Demand

3 Way Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top 3 Way Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3 gang extension lead19K/yr
  • 3 plug extension lead18K/yr
  • 3 way extension lead17K/yr
  • mscien extension lead9K/yr
  • 3 socket extension lead7K/yr
  • mscien3K/yr
  • 3 way extension lead 1m4K/yr
  • 3 gang extension lead 1m4K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Way Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.12

Failed within 2 weeks

Breaks really quickly

Not even two months after buying this it has broken

Quality-Overall14%+1.34

Poor quality

seem cheaply made compared to other i have owned

Poor quality, completely failed within two weeks

Advertised Vs Actual Product11%+0.15

Not the same looking item that arrived

different then the photo there is no light indicator

not thesame as the one in the picture

Socket/Port/Plug11%−0.01

I now can not use that plug socket

not enough sockets

means the plug will not fully push inside the socket

Charging6%−0.03

when plugging it to other devices nothing happens

NOT USB CHARGER SLOTS

USB charger element gets really hot and slow charges

Love

Quality-Overall25%+1.34

I found this to be a very high-quality item with a clear

Amazing Quality

It is a good product to have available

Advertised Vs Actual Product17%+0.15

As advertised

works exactly as it should

Just as described

Value For Money15%+1.12

Excellent value

Good value for money

Fair price

Socket/Port/Plug8%−0.01

good socket

The plug is perfect

Works well 4 sockets

Add-Ons/Attachments6%

Excellent extension plug

Great Extension

A very neat and functional extension

Return

0.4% Return rate 35% Fixable by listing

Size-Overall24%█▅▇█▇▇

the cable is about 10-15cm shorter than advertised

Lead very short

Socket/Port/Plug14%▄▆▄█▃▅

I now can not use that plug socket

not enough sockets

means the plug will not fully push inside the socket

Functionality-Overall10%▃█▇▆▆▅

Doesnt work

This iìterm does not work

It doesn't work

Quality-Overall8%▄▄█▄▅▅

Poor quality

seem cheaply made compared to other i have owned

Poor quality, completely failed within two weeks

Defective Material/Parts7%█▇▇▃▆▆

FAQ

Common 3 Way Extension Lead questions

Answered from the same tracked data.