Carpet Underlay
soft demand (-22.7% this quarter) — Carpet Underlay doesn't clear our bar today.
Flapen Score
Is Carpet Underlay profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Carpet Underlay is a £116K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Carpet Underlay: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.7% over the last 90 days and 1.5% of searches end in a purchase.
£116K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Carpet Underlay products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
12mm Thick PU Carpet Underlay - 15 Square Meter Rolls - UK Manufactured Quality Feel - Hard Wearing
- Price
- £40.86
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 8y ago
Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)
- Price
- £20.63
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1mo ago
Carpet Underlay Soft 10mm Thick 15m Roll | Cushioned PU Foam | Noise Reducing Thermal Insulation Carpet Underlay
- Price
- £37.20
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago
Comfort Foot High Performance Foam Underlay 8mm 10mm & 12mm - Various m2 (8mm Thick - 5m2)
- Price
- £20.70
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago
Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)
- Price
- £33.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Trending
90-day click momentum
PU Foam 10mm Thick Carpet Underlay Roll by 247Floors
- Price
- £43.70
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 14y ago
12mm Thick - Spring PU Foam Carpet Underlay - Good Quality - Cheap
- Price
- £32.98
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 12y ago
fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
- Price
- £6.75
- Rating
- 4.2/5
- Reviews
- 1,689
- Age
- 1y ago
Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)
- Price
- £20.63
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1mo ago
Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)
- Price
- £33.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Newest
by launch dateSilver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)
- Price
- £33.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)
- Price
- £20.63
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1mo ago
Comfort Foot High Performance Foam Underlay 8mm 10mm & 12mm - Various m2 (8mm Thick - 5m2)
- Price
- £20.70
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago
IMPERIAL STUDIOS Carpet Underlay 12mm Thick PU Foam - 15m Coverage - Non-Slip Gripper Underlay for Carpet Floors - Sound & Thermal Insulation - Durable Cushioned Carpet Underlayment
- Price
- £42.99
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
Carpet Underlay Soft 10mm Thick 15m Roll | Cushioned PU Foam | Noise Reducing Thermal Insulation Carpet Underlay
- Price
- £37.20
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
13
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
19%
- SIXNEA23%
- Silver Star16%
- IMPERIAL STUDIOS16%
- Underfoot13%
- Smartdec8%
- Royale5%
Carpet Underlay demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Top Carpet Underlay search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- carpet underlay85K/yr
- underlay72K/yr
- underlay carpet47K/yr
- carpet underlay 12mm19K/yr
- carpet underlay 10mm17K/yr
- carpet underlay 8mm10K/yr
- carpet underlay offcuts6K/yr
- stair runner underlay4K/yr
What reviews say buyers love and hate about Carpet Underlay
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“well made”
“Good Value for money”
“As advertised”
“Very thick”
“Great for anti-slip”
What buyers complain about
86% of reviews“This creates a poor condition and requires attention”
“Does NOT stop slippage”
“Quite expensive,”
“Poor quality”
“its quite thin”
Carpet Underlay return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Carpet Underlay questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
