Carpet Underlay
FailDemand is soft, at -22.7% this quarter, so Carpet Underlay is a Fail.
- Flapen Score
- 48 / 100Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 4948
- Market size
- £116K/yr261K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 13 sellers
Flapen Score
Carpet Underlay against its category
The dotted line is the Business, Industry & Science average. Past it, Carpet Underlay is stronger. Inside it, weaker.
Market
The Carpet Underlay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Carpet Underlay 261K times last year and spent an estimated £116K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £116Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- carpet underlay85K searches a year
02 · Price
A sale here is worth £28.80.
Listings sell for £28.80 on average, from £6.75 to £43.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £28.80 that is £7K to £14K a year per listing.
- Average price
- £28.80inside the $15 to $100 sweet spot
- Price range
- £6.75–£43.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #399 within Raw Materials. It carries 275 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 8%
- Out of stock, average day
- 10.9%
- Average rank
- #399in Raw Materials
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 275per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Carpet Underlay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
12mm Thick PU Carpet Underlay - 15 Square Meter Rolls - UK Manufactured Quality Feel - Hard Wearing
- Price
- £40.86
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 8y ago

Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)
- Price
- £20.63
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1mo ago

Carpet Underlay Soft 10mm Thick 15m Roll | Cushioned PU Foam | Noise Reducing Thermal Insulation Carpet Underlay
- Price
- £37.20
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago

Comfort Foot High Performance Foam Underlay 8mm 10mm & 12mm - Various m2 (8mm Thick - 5m2)
- Price
- £20.70
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago

Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)
- Price
- £33.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Trending
estimated 90-day click momentum
PU Foam 10mm Thick Carpet Underlay Roll by 247Floors
- Price
- £43.70
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 14y ago

12mm Thick - Spring PU Foam Carpet Underlay - Good Quality - Cheap
- Price
- £32.98
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 12y ago

fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
- Price
- £6.75
- Rating
- 4.2/5
- Reviews
- 1,689
- Age
- 1y ago

Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)
- Price
- £20.63
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1mo ago

Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)
- Price
- £33.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Newest
by launch date
Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)
- Price
- £33.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)
- Price
- £20.63
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1mo ago

Comfort Foot High Performance Foam Underlay 8mm 10mm & 12mm - Various m2 (8mm Thick - 5m2)
- Price
- £20.70
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago

IMPERIAL STUDIOS Carpet Underlay 12mm Thick PU Foam - 15m Coverage - Non-Slip Gripper Underlay for Carpet Floors - Sound & Thermal Insulation - Durable Cushioned Carpet Underlayment
- Price
- £42.99
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

Carpet Underlay Soft 10mm Thick 15m Roll | Cushioned PU Foam | Noise Reducing Thermal Insulation Carpet Underlay
- Price
- £37.20
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
13
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 95%
Open market
19%
- SIXNEA23%
- Silver Star16%
- IMPERIAL STUDIOS16%
- Underfoot13%
- Smartdec8%
- Royale5%
Demand
Carpet Underlay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Carpet Underlay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- carpet underlay85K/yr
- underlay72K/yr
- underlay carpet47K/yr
- carpet underlay 12mm19K/yr
- carpet underlay 10mm17K/yr
- carpet underlay 8mm10K/yr
- carpet underlay offcuts6K/yr
- stair runner underlay4K/yr
Reviews and returns
What reviews say buyers love and hate about Carpet Underlay
We read the reviews and the return reasons for every product selling here.
“This creates a poor condition and requires attention”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Carpet Underlay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









