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Carpet Underlay

Fail

Demand is soft, at -22.7% this quarter, so Carpet Underlay is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£116K/yr261K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
57%top-5 click share · 15 brands · 13 sellers

Flapen Score

Carpet Underlay against its category

The dotted line is the Business, Industry & Science average. Past it, Carpet Underlay is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Underlay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpet Underlay 261K times last year and spent an estimated £116K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.5%
Market size, estimated
£116Ka year
Peak month
November1.7× the quietest month
Top search term
carpet underlay85K searches a year

02 · Price

A sale here is worth £28.80.

Listings sell for £28.80 on average, from £6.75 to £43.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £28.80 that is £7K to £14K a year per listing.

Average price
£28.80inside the $15 to $100 sweet spot
Price range
£6.75–£43.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #399 within Raw Materials. It carries 275 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
8%
Out of stock, average day
10.9%
Average rank
#399in Raw Materials
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
275per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Carpet Underlay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

13

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

19%

  • SIXNEA23%
  • Silver Star16%
  • IMPERIAL STUDIOS16%
  • Underfoot13%
  • Smartdec8%
  • Royale5%

Demand

Carpet Underlay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Carpet Underlay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet underlay85K/yr
  • underlay72K/yr
  • underlay carpet47K/yr
  • carpet underlay 12mm19K/yr
  • carpet underlay 10mm17K/yr
  • carpet underlay 8mm10K/yr
  • carpet underlay offcuts6K/yr
  • stair runner underlay4K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Underlay

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.14

This creates a poor condition and requires attention

Did not work

Useless, does not work, rug still moves

Grip13%−0.09

Does NOT stop slippage

Was sick of it slipping all the time

Value For Money9%+0.70

Quite expensive,

It was also having a very expensive Carpet being laid on top

Quality-Overall8%+2.50

Poor quality

underwhelming performance

This creates a poor condition and requires attention

Thickness7%

its quite thin

Thinner than I expected

I was a little sceptical when I unwrapped the product because it is very thin

Love

Quality-Overall30%+2.50

well made

Excellent product at a very reasonable price

Excellent quality

Value For Money19%+0.70

Good Value for money

Value for Money

Good value

Advertised Vs Actual Product7%+0.36

As advertised

Does the job

Does exactly what its supposed to do

Thickness7%

Very thick

Good quality underlay that is thick

Worked well with a thick carpet

Grip7%−0.09

Great for anti-slip

Anti slip

Anti slip rug

Return

0.1% Return rate 31% Fixable by listing

Functionality-Overall21%▄▄▅▃▆█

This creates a poor condition and requires attention

Did not work

Useless, does not work, rug still moves

Size-Overall21%▁▁▇██▄
Grip11%▁▄▄█▄▅

Does NOT stop slippage

Was sick of it slipping all the time

Quality-Overall8%█▇▃█▁▇

Poor quality

underwhelming performance

This creates a poor condition and requires attention

Thickness8%█▃▂▁▁▂

its quite thin

Thinner than I expected

I was a little sceptical when I unwrapped the product because it is very thin

FAQ

Common Carpet Underlay questions

Answered from the same tracked data.