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Cardboard

Fail

Shoppers spend only $57K a year here, so Cardboard is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£57K/yr219K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
66%top-5 click share · 14 brands · 20 sellers

Flapen Score

Cardboard against its category

The dotted line is the Business, Industry & Science average. Past it, Cardboard is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cardboard 219K times last year and spent an estimated £57K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
2.6%
Market size, estimated
£57Ka year
Peak month
November1.6× the quietest month
Top search term
cardboard89K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £4.37 to £23.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.86 that is £2K to £5K a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£4.37–£23.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #253 within Packaging & Shipping Supplies. It carries 151 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#253in Packaging & Shipping Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
151per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cardboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

  • yuejuhe45%
  • STORM TRADING GROUP8%
  • Zhixan7%
  • pangutheos7%
  • Generic6%
  • Boxes2Go4%

Demand

Cardboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Cardboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardboard89K/yr
  • cardboard sheets44K/yr
  • corrugated cardboard20K/yr
  • large cardboard sheets18K/yr
  • thick cardboard9K/yr
  • corrugated cardboard sheets7K/yr
  • cardboard sheet5K/yr
  • card board6K/yr
  • corrugated card6K/yr
  • thick cardboard sheets4K/yr

Reviews and returns

What reviews say buyers love and hate about Cardboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.16

Cheap and Cheerful

Poor Quality

Returned unable to use due to quality

Thickness19%−0.09

Care isnt that thick or strong so couldnt use for the project I had

Not as thick as I hoped for but

Card is way thinner than expected

Print Quality9%−0.04

However, the final print turned out a bit darker than I expected and looked in the pictures

almost impossible to draw or print on

Color9%−0.02

slightly dark

a bit darker than expected

not dark brown

Strength6%−0.01

had to double itfor strength

Love

Advertised Vs Actual Product26%+2.20

Card as described

As described

Just exactly what I was looking for nice

Quality-Overall16%−0.16

Good quality cardboard

Good quality

Still a decent product

Value For Money15%+0.98

Great value for money

Great value for money

Good value

Size-Overall7%+0.39

the exact size

Lovely as described fits perfectly

Fit for purpose

Material Quality4%+0.31

Sturdy material and good quality, highly recommended

Return

0.8% Return rate 55% Fixable by listing

Size-Overall43%▄█▅▆▄▆
Thin13%█▁▆▁▅▁
Thickness10%▄▄▁▂▆█

Care isnt that thick or strong so couldnt use for the project I had

Not as thick as I hoped for but

Card is way thinner than expected

Strength8%▁▇▇█▄▄

had to double itfor strength

Color6%▇▁▂█▇▁

slightly dark

a bit darker than expected

not dark brown

FAQ

Common Cardboard questions

Answered from the same tracked data.