Cardboard
FailShoppers spend only $57K a year here, so Cardboard is a Fail.
- Flapen Score
- 42 / 100Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 4942
- Market size
- £57K/yr219K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 66%top-5 click share · 14 brands · 20 sellers
Flapen Score
Cardboard against its category
The dotted line is the Business, Industry & Science average. Past it, Cardboard is stronger. Inside it, weaker.
Market
The Cardboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cardboard 219K times last year and spent an estimated £57K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £57Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- cardboard89K searches a year
02 · Price
A sale here is worth £9.86.
Listings sell for £9.86 on average, from £4.37 to £23.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.86 that is £2K to £5K a year per listing.
- Average price
- £9.86under the $15 to $100 sweet spot
- Price range
- £4.37–£23.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #253 within Packaging & Shipping Supplies. It carries 151 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #253in Packaging & Shipping Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 151per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Cardboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
yuejuhe 20 Pack Corrugated Cardboard Sheets Thick Cardboard Paper A3 A4 Large Kraft Board Brown Art Craft Paper Sheet for DIY Packaging Shipping Mailing
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 2y ago

600mm x 10m Corrugated Cardboard Paper Roll - 10 Metres
- Price
- £10.69
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 2y ago

10Pcs Thick Corrugated Cardboard Sheets
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago

yuejuhe 20 Pack Corrugated Cardboard Sheets Thick Cardboard Paper A3 A4 Large Kraft Board Brown Art Craft Paper Sheet for DIY Packaging Shipping Mailing
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 2y ago

pangutheos 20 Pack A4 Corrugated Cardboard Sheets Thick Cardboard Paper Large Hardboard Sheets for DIY Projects Packaging Shipping Mailing
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 7mo ago
Trending
90-day click momentum
10Pcs Thick Corrugated Cardboard Sheets
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago

pangutheos 20 Pack A4 Corrugated Cardboard Sheets Thick Cardboard Paper Large Hardboard Sheets for DIY Projects Packaging Shipping Mailing
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 7mo ago
![Rebower Corrugated Cardboard Paper Sheets Corrugated Paper Cardboard Inserts [for Craft and DIY Projects] - 11.8x8.5 Inch/Mixed Color/10 Pcs](https://m.media-amazon.com/images/I/41aHOicPLHL.jpg)
Rebower Corrugated Cardboard Paper Sheets Corrugated Paper Cardboard Inserts [for Craft and DIY Projects] - 11.8x8.5 Inch/Mixed Color/10 Pcs
- Price
- £4.95
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Indigo 10 x Single Wall Cardboard Sheets 1200 x 1000mm Flat Packing Pads for Storage Removals Layer Separation & Protection Strong Brown Corrugated Board Supplied Flat
- Price
- £18.05
- Rating
- 4.1/5
- Reviews
- 166
- Age
- 7y ago

10pcs Corrugated Cardboard Sheets 762x1016mm| Lightweight Single Walled Large Cardboard Sheets | Biodegradable & Recyclable Corrugated Pads Dividers | Ideal For Packaging Cushioning and Crafts
- Price
- £23.57
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch date
10Pcs Thick Corrugated Cardboard Sheets
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago

pangutheos 20 Pack A4 Corrugated Cardboard Sheets Thick Cardboard Paper Large Hardboard Sheets for DIY Projects Packaging Shipping Mailing
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 7mo ago

TMBMLPP 20pcs A4 Cardboard Sheets Corrugated Cardboard Sheets Brown Craft Paper Thick Cardboards Sheets A4 Kraft Paper Brown for DIY Crafts Arts Painting Modeling
- Price
- £7.98
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 12mo ago

10pcs Corrugated Cardboard Sheets 762x1016mm| Lightweight Single Walled Large Cardboard Sheets | Biodegradable & Recyclable Corrugated Pads Dividers | Ideal For Packaging Cushioning and Crafts
- Price
- £23.57
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago
![Rebower Corrugated Cardboard Paper Sheets Corrugated Paper Cardboard Inserts [for Craft and DIY Projects] - 11.8x8.5 Inch/Mixed Color/10 Pcs](https://m.media-amazon.com/images/I/41aHOicPLHL.jpg)
Rebower Corrugated Cardboard Paper Sheets Corrugated Paper Cardboard Inserts [for Craft and DIY Projects] - 11.8x8.5 Inch/Mixed Color/10 Pcs
- Price
- £4.95
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
24%
- yuejuhe45%
- STORM TRADING GROUP8%
- Zhixan7%
- pangutheos7%
- Generic6%
- Boxes2Go4%
Demand
Cardboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Cardboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardboard89K/yr
- cardboard sheets44K/yr
- corrugated cardboard20K/yr
- large cardboard sheets18K/yr
- thick cardboard9K/yr
- corrugated cardboard sheets7K/yr
- cardboard sheet5K/yr
- card board6K/yr
- corrugated card6K/yr
- thick cardboard sheets4K/yr
Reviews and returns
What reviews say buyers love and hate about Cardboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and Cheerful
Poor Quality
Returned unable to use due to quality
Care isnt that thick or strong so couldnt use for the project I had
Not as thick as I hoped for but
Card is way thinner than expected
However, the final print turned out a bit darker than I expected and looked in the pictures
almost impossible to draw or print on
slightly dark
a bit darker than expected
not dark brown
had to double itfor strength
Love
Card as described
As described
Just exactly what I was looking for nice
Good quality cardboard
Good quality
Still a decent product
Great value for money
Great value for money
Good value
the exact size
Lovely as described fits perfectly
Fit for purpose
Sturdy material and good quality, highly recommended
Return
0.8% Return rate 55% Fixable by listing
Care isnt that thick or strong so couldnt use for the project I had
Not as thick as I hoped for but
Card is way thinner than expected
had to double itfor strength
slightly dark
a bit darker than expected
not dark brown
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cardboard questions
Answered from the same tracked data.









