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C Fold Paper Hand Towels

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -72.2% this quarter, so C Fold Paper Hand Towels is a Maybe.

Flapen Score
58
58 / 100
Top 15% of 740 Business, Industry & Science niches · +9 vs the category median of 49
Market size
£106K/yr54K searches / yr
90-day growth
-72.2%search demand this quarter
Competition
47%top-5 click share · 21 brands · 63 sellers

Flapen Score

C Fold Paper Hand Towels against its category

The dotted line is the Business, Industry & Science average. Past it, C Fold Paper Hand Towels is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The C Fold Paper Hand Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for C Fold Paper Hand Towels 54K times last year and spent an estimated £106K. The top 5 brands take 60% of clicks. Demand peaks in Feb–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-72.2%
Conversion, latest week
12.2%
Market size, estimated
£106Ka year
Peak month
May2.0× the quietest month
Top search term
c fold paper hand towels7K searches a year

02 · Price

A sale here is worth £16.16.

Listings sell for £16.16 on average, from £4.94 to £24.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.16 that is £2K to £4K a year per listing.

Average price
£16.16inside the $15 to $100 sweet spot
Price range
£4.94–£24.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #45 within Janitorial & Sanitation Supplies. It carries 414 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
62%
Out of stock, average day
2.0%
Average rank
#45in Janitorial & Sanitation Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
414per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top C Fold Paper Hand Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

63

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

47%

Top 20: 85%

Open market

33%

  • AmazonCommercial22%
  • Hand Towels13%
  • Blake & White10%
  • Q-Connect7%
  • Scott7%
  • A4067%

Demand

C Fold Paper Hand Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top C Fold Paper Hand Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • c fold paper hand towels7K/yr
  • disposable hand towels for bathroom6K/yr
  • v fold paper hand towels4K/yr
  • c fold hand towels5K/yr
  • c fold paper towels7K/yr
  • v fold paper towels3K/yr
  • bathroom paper towels3K/yr
  • folded hand towels2K/yr
  • z-fold paper towels2K/yr
  • white paper hand towel2K/yr

Reviews and returns

What reviews say buyers love and hate about C Fold Paper Hand Towels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness24%−0.24

As thin as tissue paper

Not very thick

The paper is so thin

Quality-Overall16%+3.51

Quality of hand towels no good

Bad quality

Probably buy better quality towels in the future

Value For Money14%+0.43

not really value for money

Expensive paper towels

not cost effective for me

Size-Overall12%−0.10

Smaller than I thought

now it can not fit in the towel dispenser

Incorrect size

Absorbency7%

Very thin and small with poor absorption so have to use about 3-4 to dry your hands

It doesnt absorb water well

Awful so thin you need loads to absorb liquid

Love

Quality-Overall45%+3.51

Good quality handtowels

Excellent product

Excellent quality and perfect for sustainable use

Value For Money18%+0.43

Best price

Good value for money

good value

Absorbency7%

absorbent

Absorbs liquid well

Great towels, absorbs well, and are strong yet soft

Advertised Vs Actual Product6%+0.44

They do the job they are meant to do

Nice product - as mention on the site

As described

Soft Feel3%

Soft and absorbent

Strong and soft

soft to touch

Return

0.1% Return rate 46% Fixable by listing

Size-Overall35%▅█▆██▇

Smaller than I thought

now it can not fit in the towel dispenser

Incorrect size

Quality-Overall18%▂▂▃▁▅█

Quality of hand towels no good

Bad quality

Probably buy better quality towels in the future

Dispensing Mechanism14%█▆▆█▇▂

so very difficult to get the first sheet out of the dispenser

The actual size of the towels is 22x20 so too small for regular towel dispensers

Advertised Vs Actual Product5%▁█▁▇▄▂
Defective Material/Parts3%█▅▁▁▁▅

FAQ

Common C Fold Paper Hand Towels questions

Answered from the same tracked data.